Category Archives: Heffers

Remembering Eve who loved us all

Evelyn Stafford, a dear family friend for all of my 61 years and more, departed this life on 5th July 2022, at the grand age of 95. The above photograph of Eve (4th from the right) with her Heffers of Cambridge colleagues on a 1962 outing to the theatre in London, reveals something of her radiant and fun-loving nature.

For me, memorable times with Eve include her 90th birthday dinner at Girton College, summer garden parties at King’s College, lunch at the Café Valerie Patisserie in Fitzroy Street, King’s Festival of Nine Lessons & Carols, precious hours together at her home in New Square, recording Eve’s memories of her years working at Heffers, and then at King’s, and fascinating conversations about her spell as a secretary for Lew Grade in London. Several stories ended up in my history of Heffers, published in 2016.

I enjoyed meeting Eve’s former King’s colleagues at the garden parties and was astonished at the end of one gathering to witness her asking the incumbent provost, Professor Michael Proctor, if he would ring for a taxi to take us home. Not only did he oblige, but he also escorted us to the gateway just outside his own residence, so that we would not have far to walk as we waited for our ride. I wondered what my college servant ancestors would have made of that.

Denis Cheason’s illustration of King’s College, from his 1983 book on ‘Cambridge Connections: an illustrated literary guide’.

Another King’s garden party ‘host’ was the college dean, the Revd Dr Stephen Cherry, who would kindly share his own stories. Eve especially enjoyed reminiscing with Dr Cherry. An entertaining yarn from the porters involves an ‘ancient man in his nineties’ who got stuck in the bath, as told in Alan James’ memoir, ‘A View from the Lodge’ (2011). The individual in question was said to have been George Humphrey Wolferstan (‘Dadie’) Rylands (1902-1999), Shakespearean scholar and fellow of King’s who, amongst other things, taught the late great Sir Peter Hall to speak in Shakespearean verse.

Eve remembered Dadie and liked to talk about the time he came to her New Square home for afternoon tea. A modest affair compared to the famous sumptuous luncheon hosted in Dadie’s rooms at King’s, portrayed in Virginia Woolf’s, ‘A Room of One’s Own’ (1929), although the sentiment would have been much the same,

‘No need to hurry. No need to sparkle. No need to be anybody but oneself.’

I plan to read Peter Raina’s biography of George “Dadie” Rylands, but will first need to save up. I like to own the biographies I read, especially those with Cambridge connections, and this impressive looking tome is costly.

Defending the honour of college servants

I came across Dadie more directly, when reading his war correspondence in the college archives, from the time he acted as the Domus Bursar during the Second World War, dealing with critical day-to-day matters such as the ‘military occupation’ of college rooms and the resulting tensions. For example, in October 1941, Dadie wrote to Squadron Leader G. Smart about a serious incident,

‘I understand that on Friday the RAF accused my second gardener of stealing potatoes belonging to them, forced him to make a statement and practically put him under arrest. The potatoes were of course his own and were being supplied by him to another of my College servants … It is the most disgraceful incident that has occurred since the Military or RAF took up quarters in College and I must of course report the matter to the Provost and the College Council.’

In his reply, the Squadron Leader explained that just previous to the potato incident, he had found it necessary to send two of his airmen to detention for the theft of a civilian’s child’s cycle, found in exactly the same place as the potatoes.

It will come as no surprise to Cambridge residents that in his acknowledgement Dadie declared,

‘The truth is that in the matter of bicycles Cambridge has no morals and both in war and peace we have unending trouble with undergraduates, servants and everyone else.’

Although he did take great pains to emphasise the particular sensitivities for college servants who had had their bicycle baskets searched by the RAF police, including the Head Butler who is in ‘absolute charge of all the College plate and holds a position of great trust’.

‘What I want to emphasise’ wrote Dadie, ‘is the psychological aspect which is at once dangerous and delicate … It is fatal if the College servants who, it must be remembered, hold a very special position in Colleges after long service – they are on a pension scheme; their families have served the College in the past; it is in a sense their home – I say that it is fatal if they are being to feel that they are being spied upon and suspected, that they can be asked to come to the Guard Room for examination without knowing anything about it. They feel being spoken to by “a policeman” much more than we should – they are often fearfully sensitive about their honesty being impugned and are readier to resent a wrongful charge.’

When I shared this story with Eve, she knew exactly what Dadie had been driving at. There are Cambridge families who have served with great pride for generations and who, even today, feel a strong attachment to ‘their’ college.

I’ve written blog posts on the subject of college servants and have detailed notes totalling 40,000 words from my research at the King’s College archives, plus several hours of interviews that I have yet to transcribe. My explorations were set aside in late 2017, making space for a commission to write ‘The Curious History of Mazes’ (2018) for an American publisher. Since then, my study time has been taken up with paid research contracts and two new consuming interests: firstly, uncovering the truth about my great-great-grandmother, Susan Anstee (1863-1914) whose identity had only recently been revealed, and secondly, exploring the life and times of the romantic author, Norah C. James (1896-1979), whose first novel, ‘Sleeveless Errand’ (1929), made publishing history.

Oooer

As a close friend of my great-auntie Winnie, Eve and their friends Jill and Bet would take it in turn to host a weekly coffee morning. I would occasionally accompany my mother to Winnie’s gatherings at her flat in Nicholson Way, North Arbury, and sometimes to the other ladies’ homes during the 1970s and 80s.

One memorable visit was to Bet’s home on the De Freville Estate, or ‘muesli-belt’ as some liked to call it. As we stood waiting for her to answer the front door, we chatted to her neighbour who told us how much she admired Bet’s “penises”. I couldn’t resist a wry smile when, on a recent visit to our new home in Louth, my brother-in-law Bill who knows about these things, described our gorgeous pink specimens as, “Chelsea standard”.

Eve and friends, along with my family, always enjoyed a social occasion, and her recorded memories are scattered with gently humorous tales of celebrations and outings. For example, at the Heffers staff dances, she would be astounded by her colleagues who would rush to pile up their plates as soon as the buffet was announced, as though they hadn’t eaten for weeks. At one of the dances, not wanting to appear greedy, she and her friend Gill initially took a modest amount and went back for seconds – only to be mortified when someone loudly exclaimed,

“Evelyn and Gillian, don’t be afraid of your big appetites!”

Eve , wearing a spotted frock, is standing on the stairs, looking up at Reuben Heffer who is addressing the Trinity Street staff at the new bookshop, the night before the first day of trading in September 1970.

Looking on the bright side

During the pandemic, I had telephone conversations with Eve via the direct line installed in her care home room at Brook House, Cambridge. I had last seen her in person in November 2019, when visiting with my son George, over from Florida for his MSc graduation ceremony in Manchester. George was very fond of ‘auntie’ Eve and would write to her with updates on his adventures in far-flung countries.

Eve would greet my calls with, “Ah Julie, lovely to hear from you.” We would then chew over world events and our favourite bugbears. Eve was never short of something to say and I would update her on various happenings, our move to Louth, Trevor’s retirement, my contract research, shop work and volunteering, and Heffer related news. I enjoyed telling Eve about my latest book finds and I know she would have been interested in this week’s charity shop treasure, ‘The Trials of Radclyffe Hall’ by Diana Souhami (1998), purchased for £1.00.

Our conversations were upbeat. Even confined to her care home during such precarious times, Eve would count her blessings, and it was no surprise at all to hear ‘What a Wonderful World’ and ‘Always Look on the Bright Side of Life’, being played at her funeral.

She loved us all

When it was time to say goodbye at the end of our calls, Eve would give me her sincerest love. Our contact, while sporadic, was deeply affirming and reassuring.

Eve’s unconditional love for me and my fractious family is testimony to her enduring sensitivity and compassion. She loved us all, and that meant a great deal, particularly in the light of her own personal tragedies, losing her husband Arthur, and her only son, Mervyn.

I have a rather fuzzy memory of Arthur, a jazz pianist who played nightly at The Pagoda Restaurant in Cambridge, although I do remember listening to him play. Arthur died in 1976, aged 58. I don’t remember Mervyn who died suddenly in 1991 in his 42nd year. Eve’s mother, Mrs Farey, who lived at New Square with Eve in her later years until her death in 1985, made a great impression, much like her daughter.

In remembering Eve, I think of Dr Cherry’s words on ‘Lived Bereavement’.

‘When we are recently bereaved, part of what we grieve is that someone else’s life was not always as happy as it might have been. In the period after someone’s death we have an especially acute empathy for what we know of their suffering in life. We wish that they could’ve had a better past, that they could’ve enjoyed an easier, less troubled life … and yet the person they became, the person as whom they died, was not the sum product of the good days and the happy blessings, but the sum of all that happened and all that was drawn from the depths of their character by misfortune and worse. And it is for that person, whose journey we shared, and whom we ultimately admired not for their good fortune but for their triumph over adversity, that we give thanks in death as we should have done more regularly in life.’

I don’t for one moment believe that Eve led a troubled life, but losing Arthur and then Mervyn, her only child, was devastating.

I may not be Christian, or at all religious, but I do have a strong sense of our continuing consciousness, a sense that Eve shared (she would often tell sceptics who denied its existence that they were in for a “nice surprise”), and I like to think that she’s still out there, somewhere.

Sending love your way, dear friend, wherever you may be. X

Bookshops come and go

Do you have fond memories of brilliant bookshops that have sadly disappeared?

The Louth & District Hospice Charity Bookshop ceased trading on 31st May 2022

On 9th June 2022, Professor Sam Rayner’s fascinating inaugural UCL lecture, ‘Hidden in the bookshelves: Una Dillon and the ‘formidable’ women booksellers of London, 1930s-1960s’, featured several iconic London establishments, a few of which are still with us, most owned by Waterstones. You can watch her lecture on YouTube.

Growing up In Cambridge, we were spoilt for choice.

William Heffer, William Heffer,
Bowes and Bowes, Bowes and Bowes,
Galloway and Porter, Galloway and Porter,
Deighton Bell, Deighton Bell

This rhyme, sung to the tune of Frère Jacques, harks back to a golden age of bookselling in twentieth-century Cambridge, when the city was served by several excellent establishments, each with its own distinctive history and character.

Fifty years ago, our family Saturday morning routine included a visit to the new Heffers Children’s Bookshop, where I would spend all my pocket money on a paperback, often a Puffin or Green Knight imprint at two shillings and sixpence, or from 1971, twenty-five or thirty new pence. Every visit to Heffers was an immersive bookish experience, enhanced by the ambiance of the shop and the people you would find there.

The antiquated shop front of the Children’s Bookshop in those early days disguised the ultra-modern interior, with its turquoise carpet, low sky-blue ceiling, orange staircase lined with mirrors and plastic moulded pea-green tubs for sitting or standing on. Transcended by books in these psychedelic surroundings, seeking my good read for the week, I would now and again glimpse the carnival of stories, and of my mind, all reflected in a large distorting mirror at the top of the stairs.

Interior, Heffer’s Children’s Bookshop 1969

I can also remember the old Heffers bookshop in Petty Cury, with its bottle glass bow windows, polished wooden floors, towering bookshelves, and grand balcony.

Heffer’s Petty Cury Bookshop

For many years, this iconic bookshop was divided into several departments, all crammed with stock, as described in an early twentieth century brochure,

‘Visitors to this, our Book Shop, constantly remark to us: “How do you find your Books?” “How do you know what you have got?” The questions are not unwarranted, for, though the exterior of the shop is small, the interior – consisting of four floors each 40 feet in depth – is the reverse, and with every available space shelved and crowded with Books: with Books in portentous stacks invading the floors, the questions are very pertinent.’

In the 1960s, we would visit my great-auntie Winnie at this bookshop, where she worked as secretary to the renowned bookseller, Mr Frank Stoakley. I would sit patiently on the library steps in the dusky Antiquarian Book Department, inhaling the sweet vanilla and almond aroma of old books, as mother chatted to auntie.

My family clocked up one hundred and twenty years of service for Heffers, starting with great-grandfather Frederick Anstee, employed as an errand boy by William Heffer in 1896, when he opened the Petty Cury shop. Frederick’s two daughters, Lilian (my grandmother) and Winifred (great-auntie Winnie), also worked for the firm. We do not know the exact circumstances in which Frederick was taken on, but in a 1952 biography of his father, William, Sidney Heffer wrote, ‘The increase in the business necessitated employing an errand boy. One lad was anything but a bright specimen–practically uneducated and from a miserable home.’ That lad was Frederick.

William undertook to educate Frederick, insisting he write in a copy book and work out simple sums each night, bringing the results to work the next morning. Frederick thrived by this ‘strange tuition’, and eventually became head of the Science Department at the Petty Cury bookshop.

Amongst great-auntie Winnie’s papers is this portrait of an earnest boy with tight curls, sporting a smart knitted buttoned-up suit, captured at Ralph Starr’s photographic studio in Fitzroy Street, Cambridge. It was taken in 1892 and the boy is Frederick, aged nine years. At the time, his future benefactors were still living above the shop, just a few doors up from the studio. It is likely that the Heffer family arranged and paid for this portrait, as Frederick’s mother, a ‘Barnwell Lady’, would not have had the funds or indeed, the wherewithal, to do so.

In 2015, I combined my love of the past and of books, by researching and writing a history of Heffers. It was a project close to my heart. There were many quiet moments when I thought about Frederick and the other family members who had worked for the firm. It may sound whimsical, but I sensed their approval of the legacy I was trying to create, and it gave me an inner confidence. It was, and still is, a nice feeling.

Published Oct 2016

’This Book is About Heffers’, won a Cambridgeshire Association for Local History Award, and I’ve given dozens of illustrated talks on the topic to a wide range of groups and societies, and to students. I enjoy meeting people and hearing about their own memories of the firm, so many interesting stories. Sometimes I had repeat visits. An elderly gentleman who had long since retired from Heffers Printers, attended two talks and in tears, expressed his gratitude for my book that had prompted many precious memories. Two ladies who had together attended a Heffers talk, then came to one of my history of mazes talks. My husband, Trevor, went to introduce me to them as they arrived and they exclaimed there was no need, as not only had they already met Julie Bounford, but they had also brought some Heffers memorabilia I might like to keep.

I was especially pleased to meet people who had worked with members of my family. At one talk, a lady took out her album to show me snaps of her Heffers friends and colleagues. Inside was a photograph of her standing with great-auntie Winnie on the balcony at the front of the Sidney Street shop in Cambridge. The Heffers book is dedicated to auntie.

Winifred Anstee at the Petty Cury bookshop, with Frank Stoakley and bookselling colleagues.

When bookshops close

In September 1970, Heffers relocated the Petty Cury bookshop to new premises at 20 Trinity Street, Cambridge, where they remain to this day. While retaining the historic Georgian façade above ground level, the architects designed a wide shopfront in bronze and plate glass for the new premises, providing a, ‘simple and elegant showcase onto the street’, and internally, everything was altered in a radical new concept in bookshop design.

Lord Butler, Master of Trinity College, who officially opened the new bookshop, described the design as ingenious and attractive, combining great spaciousness with a, “superabundance of cosy private nooks where book lovers can tuck themselves away for hours on end perusing their favourite volumes”.

Trinity Street bookshop

The movement of stock from Petty Cury to Trinity Street was a major operation, carried out by the removal firm Bullens. It took six and a half days, night and day, to transfer more than 80,000 books.

Reuben Heffer, grandson of William and a third generation Heffers director, welcomed the closure of the Petty Cury bookshop, stating at the time that the shop had become almost unworkable, “it was so Dickensian”, he said. But that was what we loved about it.

Despite the generally positive reception amongst staff and customers, the new premises at Trinity Street did not suit everyone. Many employees and customers remember Petty Cury as a more intimate shop. Claire Brown, who had also worked at Blackwell’s in Oxford, was particularly sorry to swap Petty Cury’s polished oak for carpets and chrome,

“It was a great pity that Heffers didn’t adopt the sensible Blackwell’s policy, which was, and is, to keep it looking exactly as it did in the nineteenth century. Heffers, when it left Petty Cury, in the passionate urge to be new and up to date … What Cambridge and Oxford had to sell was the past. The fact that there is a modern business going on is beside the point … They did lose a lot when they left the Petty Cury.”

Opinion was clearly divided and many Cambridge folk still miss that old Dickensian bookshop.

Loss of the Louth charity bookshop

After moving to Louth in Lincolnshire, I took up a volunteering opportunity, as bookselling assistant at the Louth & District Hospice Charity Bookshop. My previous retail experience had been limited and I’ve never been a natural salesman. As a young teenager, I had had a Saturday job at a greengrocer in Akeman Street, Cambridge, standing around in the freezing cold, serving customers and lugging sacks of potatoes for a heavily made-up shop keeper who spent much of the time buffing her nails in the back room. And so, in my application for this role I emphasised instead my love of books and bookshops, and an interest in the history of bookselling informed by my family history.

From February 2022, my regular shift at the Louth bookshop was half a day a week, although, along with some of the other volunteers, from mid-May I helped to cover the manager’s shifts while he volunteered elsewhere on the Polish border, assisting those displaced by Russia’s invasion of Ukraine. Our volunteer manager was still away when we received news of the bookshop’s imminent closure on 31st May. With just a few days’ notice, we managed to notify many loyal customers, and we held a closing down sale.

Those last few days were distressing for all concerned. Especially those volunteers who had given much of their time over several years to the bookshop and the charity. As a relatively recent contributor, my emotional investment in this enterprise did not compare.

In her inaugural lecture, Sam Raynor declared that Una Dillon did for UCL, what Heffers and Blackwell’s did for Cambridge and Oxford, in establishing a flagship ‘campus’ bookshop. Dillon’s, Heffers, and Blackwell’s (owners of Heffers since 1999), have all been acquired by Waterstones. Of course, our little second-hand charity bookshop in Louth was never going to be of interest to the big W.

I understand what Ernest Heffer (son of William) meant when, in his 1933 address to young booksellers, he declared that a bookshop is a ‘microcosm of everything of importance which is happening in the world’. Although more recently, when I see our world going to hell in a handcart, a bookshop is my means of escape.

As I observed the anguish and chaos in the Louth & District Hospice Charity bookshop on that last day of trading, I felt bereft. It’s true that bookshops are close to the heart of our communities, and long may they remain so.

I never imagined that I would ever take part in closing one down.

Finding comfort in Still Life

The singer Peg Temper, in Sarah Winman’s beautifully crafted novel ‘Still Life’, sang for her life, and for yours too, ‘Because the world never turned out the way you wanted it to. It simply turned. And you hung on.’

Are you hanging on?

I hope so.

This evocative novel may well be just what the doctor ordered for these troubled times. If you’re fortunate enough to be reading it in a safe and secure space, then I hope that you will, like me, appreciate the privilege of being able to lose yourself in Winman’s intimate and, at times, comedic and uplifting tale of friendship and love.

I’m reminded of a 1939 Heffers of Cambridge advertisement featured in my history of the famous Cambridge bookseller, ‘This Book is about Heffers’ (2016).

At the time The Cambridge Review Commentator wrote,

‘Fortunately, most of us still preserve sufficient presence of mind to be able occasionally to leave war-thoughts behind and turn to our bookshelves. At the bookshops War and Peace has been in great demand from those “who have always been meaning to tackle it and have never before found the time.” At such period as this there is comfort in length. One desires a really substantial world into which to escape.’

‘Still Life’ is set mostly in quintessential post-war Florence. There’s art history and an appearance by the young Morgan Forster and his mother, to boot.

Morgan with his mother, Lily, in the late 1920s (image featured in Nicola Beauman’s 1993 biography of EM Forster).

A minor insurrection

And now? We find ourselves at perhaps the most dangerous moment in history since the Cuban Missile Crisis of 1962. It’s a worrying time.

I may have been born the year before that frightening episode, but my upbringing was strictly non-political, to such an extent that mother and father strongly expressed their concern about me becoming ‘politicised’ when I attended university in 1980.

Having joined Women’s Aid and CND as an undergraduate, I finally found the courage of my convictions and became a full-time volunteer for the Cambridge Women’s Refuge; still unapproved and despite being told I’d be disowned if I became a social worker. Then, as a postgraduate student in Sheffield, I was an active supporter of the Miner’s Strike, which infuriated mother who accused me and my ‘miner friends’ of blowing up Margaret Thatcher and her colleagues at the Grand Hotel in Brighton in 1984.

The need for parental approval remains strong and in 2019, aged 58, when joining an Extinction Rebellion protest at a petrol station near my parents’ home, I was very apprehensive about the possibility of being spotted by father.

Earlier this month, at a Louth U3a book club session, we got onto the topic of protesting, and I was delighted to hear that my new friends had been involved in various protests over the decades, including the movement against the Vietnam War, and against the incarceration of Nelson Mandela in South Africa. We also talked about the 1984/5 Miner’s Strike, swapping stories of the impact of its policing, and the decimation of mining communities.

When I arrived home after that session, I picked up an email from the parents confirming their forthcoming trip to celebrate their diamond wedding anniversary. A stay at the Grand Hotel in Brighton.

Comfort in books and things

A more affirming aspect of my childhood was our weekly visit to Heffers Children’s Bookshop, and to the Central Library, then located upstairs at the Guildhall in Cambridge.

The writer Simone de Beauvoir viewed books – all books – as the most precious things in the world and dreamed of shutting herself away in the dusty avenues of her local circulating library. I like to think that de Beauvoir would have appreciated the way in which the Italian writer, Italo Calvino described the massing of written pages that can bind a room like the thickness of foliage in a dense wood, like stratifications of rock, slabs of slate, slivers of schist. When I look at my collection of biographies, I see reassuring layers of wisdom.

It isn’t just books, though. There is comfort to be found in all material things, as Daniel Miller discovered in his 2008 anthropological study of human values, feelings and experiences; a study that explores ways in which material culture helps people to deal with loss and change, and how the humanity of people is revealed by their material possessions. Miller observes in ‘The Comfort of Things’ that material objects are an integral and inseparable aspect of all relationships. He affirms the centrality of relationships to modern life, and the centrality of material culture to relationships.

The fabric of our lives is inter-woven with everyday objects. Miller cites the sociologist Pierre Bourdieu’s argument that our orientation to everyday objects is one of the main reasons why we accept as natural and unchallenged, the routines and expectations of life.

With her Bruegel-esque narrative, Sarah Winman gives us in ‘Still Life’ what Virginia Woolf would describe as a tale filled with, ‘people going about their daily affairs, toiling, failing, succeeding, eating, hating, loving, until they die’. For Winman, the power of still life lies precisely in triviality, in a world of reliability that is symbolised by objects representing ordinary life,

‘Within these forms something powerful is retained: continuity. Memory. Family.’

Cultural devotion and destruction

Unlike Miller and Bourdieu, I’m not attempting a rigorous science of society. While it was a pleasure to revisit my own copy of Bourdieu’s masterpiece, ‘The Rules of Art’ (1996 translation), I’m simply musing upon what Miller describes as the social cosmology that helps to determine the order of those things that shape my miniscule but holistic world. For example, when helping out this week at the Louth & District Hospice Charity Bookshop in what is now my hometown, I realised what the physical presence of books means to me. How vital they are to my existence. I venerate them.

But what if your bookshops, libraries – and homes – are being blown to pieces?

As he observed the terrible destruction of Ukrainian cities by Russian forces, Nick Poole, Chief Executive of the Chartered Institute of Library & Information Professionals, wrote a piece on protecting libraries and archives in Ukraine,

‘You disrupt and destabilise a people by disrupting their sense of self – their language, their literature, their culture.’

We know that war can destroy culture.

It’s an appalling tragedy. Hopefully, when the fighting finally stops, the Ukrainian people (those who have survived) can reclaim their homeland. And hopefully, they will, like the Italians in Sarah Winman’s magnificent novel, be able to recover many of those precious antiquities and books that define their humanity. For, as the art historian Evelyn Skinner in ‘Still Life’ declares,

‘Art versus humanity is not the question … One doesn’t exist without the other.’

A review of ‘The Spinning House Affair’ by Jane Taylor

Published by Thunderpoint Publishing Ltd, 2021.
The Spinning House, Cambridge UK. Demolished in 1901.

Emotional investment

In ‘The Spinning House Affair’ Taylor tells an atmospheric tale, inspired by the true stories of Daisy Hopkins and Jane Elsdon, imprisoned at the Spinning House, Cambridge University’s infamous house of correction in the late nineteenth century. She also highlights the broader struggle of women at this time, through the plight of her characters Hope Bassett (daughter of a college porter) and Aurelia Travers (daughter of a newspaper proprietor).

While there is pathos, the novel is light on sentiment, to the extent that a friend gave up on it because she was bored and didn’t care about any of the characters, not even Rose Whipple, a housemaid who is erroneously arrested by the proctors and incarcerated in the Spinning House – not once, but twice. Perhaps Taylor set out in her style to reflect the seemingly restrained nature of late Victorian Cambridge. The tone is genteel and not especially demonstrative, although it is often lyrical and pleasing.

I understand my friend’s frustration. To be honest, I like a dash of emotion in my history. The historian, David Olusoga, argues that public historians need to embrace the emotional, human aspects of the subject. In a 2020 interview with De Montfort University, he declared,

“I get lots of messages saying that in a programme like A House Through Time, I am destroying the spirit of history and being over-emotional … But if I don’t make the people in history real to me, how can I get people to care about them on the programme?”

We should bear in mind that Taylor is not a historian and that her account is fictional. Interestingly, her author biography tells us that she has a doctorate in Creative and Critical Writing from the University of East Anglia and that she intends to further explore the blurring of genre boundaries through her fiction.

Eloquence

On the creative side, I really enjoyed Taylor’s tableaux vivants, especially of late nineteenth century Cambridge in winter; the snow that,‘promised to grant a disguise for all rough edges, and must surely offer a brief respite to personal worries, dissolving them in its whiteness just as it promised the illusion of comfort and an untainted tomorrow.’ The snow felt mysterious to young Aurelia Travers in that it augured a most exhilarating, ‘period of difference.’

Various activities of the people serving the town and the university are skilfully staged; the undertaker, the butter seller, the college servants collecting dirty crockery from student lodging houses. And it is nice for those of us who know and love Cambridge to see familiar trade names such as Hawkins’ pastry counter, the Eaden Lilley emporium and the Fountain Inn.

Taylor’s descriptions are eloquent and articulate, but I agree with my friend. The characters are underdeveloped and as a consequence, it is hard to empathise with them. I did finish the book. Not because I cared about Rose, Hope or Aurelia, but because I appreciated the lexicon and I’m interested in this period of Cambridge history, Cambridge being my hometown and the scene of my great-great grandmother’s tragic life, mired by poverty and prostitution.

Exploitation

Whether casual or professional, the town’s prostitutes were viewed as a necessary evil, although many were arrested and detained on a regular basis. Victorian double standards flourished in this university town, where the visiting and resident scholars exploited vulnerable local women and girls for their own ends. According to the nineteenth century author and magistrate, Robert Mackenzie Beverley, Barnwell was ‘set apart and dedicated to sin… prostitutes swarm there’.

The University proctors and their constables (known as bulldogs) would patrol the town precincts for women they ‘suspected of evil’. For a few years after opening his first shop in Fitzroy Street, Barnwell, William Heffer, founder of the great Cambridge bookshop that is Heffers, worked in his ‘spare’ time as a proctor’s bulldog. (In the 1890s William took pity on my great-grandfather, described by the Heffer family as a ‘bright specimen – practically uneducated and from a miserable home’. He undertook to educate this son of a ‘Barnwell lady’, insisting he write in a copy book and work out simple sums each night, bringing the results to work the next morning. The boy thrived by this strange tuition, and eventually became head of the Science Department at the Petty Cury bookshop.)

The proctors had the power to arrest and would escort their arrestees to the infamous Spinning House, where they were tried and sentenced by the University Vice-Chancellor. Women who had been plucked off the streets were charged with a range of misdemeanours such as, ‘consorting with a student’ and, ‘walking with a young man in the street suspected to be an undergraduate.’ Critically, although ‘suspected of evil’, not all those imprisoned were street walkers, and in the 1890s, the Vice-Chancellor’s unpopular authority on this matter was abolished by Act of Parliament, the much-hated Spinning House being finally demolished in 1901.

I scoured the Spinning House Committal Books at Cambridge University Library for any mention of my great-great grandmother and learned that she had never been detained there, although several of her neighbours in Wellington Street, Barnwell, had. She had instead been detained in the town goal, several times. The Borough Police would patrol the streets of Barnwell, known locally as ‘a place of leisure’. Women arrested by the police were usually older than those arrested in the town by the university proctors. They were brought before the Cambridge Borough Magistrates and upon conviction, incarcerated in the Cambridge town goal on Castle Hill.

Taylor eloquently describes Barnwell as a ‘suburb of open cesspits, feral cats and dogs and baleful vapours of decay curling through an extended warren of shabby tenements, cramped passageways and overcrowded dens.’ Joined to Cambridge town by the smart houses along Jesus Lane and Maid’s Causeway, the area was notorious for its brothels and private receiving houses. The social reformer and founder of the Save the Children charity, Eglantine Jebb, in her 1906 social study of Cambridge, described the people of Barnwell as pitiful caricatures of men and women, ‘creatures of stunted facilities, of wasted and misused gifts, of poor and mean experience, prisoners of their circumstances, ground down by the difficulties of their lot, or ruined by its dangers.’ My ancestors’ neighbours in late nineteenth century Barnwell included carpenters, painters, gardeners, compositors, bricklayers, plumbers, shoeblacks, shirtbinders, brewers, bedmakers, lamplighters, coprilite diggers and organ grinders.

Jebb asked why we still see about our streets, ‘men and women whose very faces tell us how low we have allowed them to sink?’ Her study highlighted concerns about the very large number of hotels, inns and public houses in the town; 279 establishments, or one to every 138 persons. She was citing a 1903 deputation to the Cambridge Borough Magistrates on the need for a reduction in the number of licensed houses in the town. The ‘memorial’ for this plea mentioned a stretch of 796 yards, from the east side of Wellington Street to the south side of Newmarket Road, which contained a total of 22 public houses. By this time, Cambridge had had its first temperance mayor, Alfred Isaac Tillyard, and the temperance movement was growing. Tillyard was the editor and proprietor of the Cambridge Independent Press.

Execution

Taylor appears to emulate Tillyard in her fictional portrait of William Travers, founding proprietor of The Mercury, a daily Cambridge newspaper. Initially restrained by a keen interest in the ‘mundane of everyday existence in Cambridge’ and an aversion to sensationalism, in response to the outcry over Rose Whipple’s case, Travers eventually decides to challenge the University’s disdain for ‘his Cambridge’, and the abuse of its power to ‘shamefully insult our womenfolk.’ In doing so, he demonstrates his desire to enter into a ‘new intimacy’ with his readers.

Like Travers, I sense that his creator needed to engender greater zeal in her final execution. The novel reads like an extended exercise in creative fusion that is somehow missing an essential ingredient. Perhaps Taylor was trying to do too much. Her rendering of this ‘wave of terror’ and ‘historic struggle’ may be cleverly written in parts, but overall it lacks feeling and as a consequence is underwhelming.

Errors

While appreciating the ever-constant need for proof reading in my own writing, and while I could, with a stretch, overlook the date apostrophe (‘1890’s’) in the back cover (and Amazon) blurb, it is astonishing to see that Hope Bassett and Rose Whipple’s names are spelled incorrectly. I suspect the author did not sign this off.

Mr Doggett, a true Heffers of Cambridge eccentric

A year ago, in February 2020 I had a meeting with archivist Dr David Jones at The Perse Upper School in Cambridge. Dr Jones had kindly agreed to give a talk on the charities of Stephen Perse, at a forthcoming Cambridgeshire Association for Local History conference that, in the end, was cancelled because of COVID.

The theme of the conference was going to be, ‘The Charities that Began at Home: Historical Perspectives on Local Philanthropy.’ (thank you Antony Carpen for suggesting the excellent title). The other speakers we had lined up were Susan Woodall on the Cambridge Female Refuge; Tricia McBride on the Addenbrookes Charitable Trust; and Dr Evelyn Lord on Cambridge alms houses. Perhaps one day in the future we will be permitted to assemble for this fascinating programme.

Upon greeting me at The Perse, Dr Jones was most gracious about the history of Heffers that I’d written in 2016 (This Book is About Heffers). He was especially pleased to see a photograph in the book of John Doggett, a Cambridge gentleman who for decades, held court in the Trinity Street bookshop as a regular and loyal customer.

Mr Doggett in the Trinity Street bookshop

Several booksellers had spoken fondly about Mr Doggett when I interviewed them for my research. Suzanne Jones recalled his love of David Lean films and books by Charles Dickens. Kate Turner (née Hastings) always heard him from across the shop floor and remembered him eating her colleagues’ sandwiches (he was also spotted eating raw sausages on the gallery). Jean Clarke (known to her bookselling colleagues as Jean the Bean) remembered Mr Doggett answering the phone at Trinity Street if no-one was at the desk on the shop floor, shouting,

“There’s no-one here at the moment!”

He regularly enquired if there were any jobs going at Heffers, would talk about the ‘Beard Law’, and would stand at the front of the shop, yelling out the cast names from the 1947 film version of Oliver Twist.

In a 2016 interview with The Guardian, Heffers Manager David Robinson, named Mr Doggett as their favourite regular customer,

“He has been coming into the shop forever. It used to be Thursdays and Saturdays but is now just Saturday mornings. He has his own chair and always wants the same questions answering—have we got any books on pigs, traction engines or the First World War? He wishes everybody who comes near him a Happy New Year, regardless of the date, and then happily shuffles out of the shop for another week. He can be a distraction, but Saturdays wouldn’t be the same without him.”

Aged 90, Mr Doggett sadly passed over to the eternal bookshop in 2018.

‘Nowt so queer as folk’

Not meaning to be rude, the phrase ‘nowt so queer as folk’ seems appropriate when it comes to depicting people at Heffers. I don’t mind saying that, mainly because members of my own family served over one hundred and twenty years with the firm. The shops were a haven for many characters and eccentrics – staff and customers. According to bookseller Richard Reynolds, the Trinity Street staff were all, in their way, eccentric. Perhaps this can be said about the book trade in general.

Heffers staff badge

The bookselling side of the business at Heffers is remembered as being more ‘edgy’, although the stationery side at the shop in Sidney Street, Cambridge, had its fair share of eccentrics, as noted by retired Manager, Mr Norman Biggs who said,

“We had our moments. It makes life interesting, characters in the firm and in the customers.”

Staff shared many anecdotes about their colleagues, many long gone, such as a Sidney Street manager known as, ‘Barmy’ Clarke, who ran the Maps and Guidebooks department in the 1950s. Mr Clarke had perfected a way of avoiding having serve customers. From his counter, he could see the front door and when he saw someone approaching the shop he didn’t wish to serve, he would niftily step out the side door and re-enter from the front. Now, behind the customer, he was able to go up to them and say,

“Are you being served? Oh, I see you’re being taken care of.”

Heffers Sidney Street shop, 1953

The different Heffers shops had their own distinctive cultures, very much separate worlds. There were moments when colleagues seemed to forget that they were there to provide a service, but then you might say that this was no different to any other organisation. Perhaps at Heffers, it was question of the extent to which idiosyncrasies were accommodated, as indeed many were, over many years.

Just like their customers, some booksellers would take a dislike to a particular book or author. Duncan Littlechild, a strong pacifist, disapproved of Winston Churchill and actively discouraged customers from buying Churchill’s A History of the English-Speaking Peoples in the 1950s.

“You don’t want to buy that old rogue”, he would say.

Mr Littlechild

Considered ‘old school’ by then, colleagues would often observe Mr Littlechild ‘kowtowing’ to academic customers on the telephone.

Heffers Petty Cury bookshop

Littlechild began his fifty-four-year career at the firm as an apprentice in 1903. During the First World War he had a spell as a prisoner of war. After the war ended, he returned to Heffers. Perhaps a more incongruous memory is that of Mr Littlechild in regular conversation with a favourite customer of his, English comedian and actor, Cyril Fletcher, who appeared as the Pantomime Dame in the Arts Theatre from 1949 to 1972, in shows written by his wife, Betty Astell.

Cyril Fletcher

Some booksellers took a liking not just to particular books, but to reading in general (and who can blame them?). Marion and Dudley Davenport, who both worked at the Petty Cury bookshop, remembered a colleague in the 1950s and ’60s who sat in a corner of his section reading for most of the time. Another would occasionally lose his temper at a particular book and flail around with it, knocking other books off the shelves.

Heffers Trinity Street bookshop

The author, Julian Sedgwick, who worked at the main Trinity Street bookshop from 1991 to 2003, fondly recalled the parade of “influential, cosmopolitan, charming, grumpy, famous, notorious, odd and downright weird customers”, who continually fascinated him. His most memorable included a beaten Chris Patten, fresh from losing his seat in the 1992 election, asking for advice on books about China. He was about to head to Hong Kong and left with a stack of books; and the President of Armenia with his hefty bodyguards bearing down on the Oriental Department, asking to see the Caucasus section. They dutifully examined the twenty or so titles but made no purchase. Julian also remembers surreptitiously watching Terry Waite while he quietly browsed the shelves in the basement following his release from captivity. His dignity and sense of calm fascinated him.

I can’t wait to get back into bookshops when the lockdown is over.

Lines of Life

Our friend Gwyn recently shared his 2020 reading list on Facebook, having scored each book out of five. He mentioned having received the gift of a Heffers of Cambridge book subscription, a bespoke service whereby the bookshop sends a title to the recipient each month. Over the year, Gwyn read those and many more. Perhaps unsurprisingly, subscription services have become popular during periods of lockdown. It’s interesting to see what others read and I enjoy the various social media posts on people’s favourite books, as well as the book club exchanges. For one year only – 2019 – I compiled monthly collages of the books I read, and in August that year, I wrote a post about my book harvest.

The signing

For Christmas 2020, we were delighted to receive a Box of Stories, from Trevor’s eldest, Ellie, who clearly understands our love of reading. It’s a subscription club and as they say on their website, every time you open a box, you will discover an author or a book you might not have otherwise come across or selected. A percentage of their profits go to charities working for literacy.

The selection contained in our Box of Stories

I had already read one of the selection, The Rapture by Claire McGlasson, rightly described by The Guardian as a clever fact-based debut about The Panacea Society in Bedford. Trevor and I attended a launch event at the St Neots Library, organised by Jacqui, the manager of Waterstones, St Neots. After Claire’s intriguing talk, I bought a copy of her novel and went over to where she was sitting, in order to get it signed. As I waited to attract her attention, another member of the audience decided to form a queue from the other side. After a minute or so, Claire looked up, saw me, and assumed I was trying to push in front of the (by now) lengthy line of eager fans. She asked if they would mind her signing my copy first, and they said it was fine, lending weight to the false impression that I had not been there first. Such incidents come back to haunt you.

Solace in books

I’ve always found great solace in books and concluded in recent years that reading, rather than counselling, may guide me out of the emotional torture chamber that my mind had become (needless to say, this had not been brought about by the book signing mishap). For many of us, reading is a form of therapy. In her novel, Possession, AS Byatt describes ‘personal’ readings that ‘snatch’ for personal meanings, and I’m drawn to those lines of life that, as she says, describe the indescribable, taking us out of time and towards not blindness but understanding.

The practice of bibliotherapy has a long history, although the term was not coined until 1916, by the North American Unitarian Minister, Samuel McChord Crothers. The author Ann Cleeves, who created the fictional Northumberland detective, Vera Stanhope, once worked for Kirklees Libraries in West Yorkshire, where the Chief Librarian established a bibliotherapy project, attaching three part-time ‘therapists’ to GP practices who prescribed books. Apparently, literature can relieve chronic pain and dementia. According to the Oxford English Dictionary, bibliotherapy is, ‘The use of reading matter for therapeutic purposes in the treatment of nervous disorders.’ I needed to open what the author, Penelope Lively, called that, ‘medicine chest of works.’ I needed to self-medicate.

Although by this time I was using a Kindle, I was not inclined towards an exclusively digital bookish experience and would put the device to one side and employ various ways and means to replenish my supply of solid, hold-in-your-hand-put-on-your-shelf books, with varying degrees of success. Initially, my strategy was aimless; going with the hype, whatever wins the prizes; making a list and playing ‘pin the book’; waiting for a sunny day and grabbing the book on the shelf with a yellow spine, or a sombre day and going for blue; searching the bookshelves of friends in the expectation of a loan that, frankly, would never be returned; picking up books left behind in cafés.

For some months in 2019, I attended a book club in a gastro pub. With each session I grew more exasperated with our club leader who juggled the scoffing and scrolling when searching for reviews on her mobile phone, but it was worth it. As I re-read William Golding’s Lord of the Flies for this club, I was struck by Ralph’s comforting daydream of his bedtime routine at home, where this seemingly civilised boy could reach up and touch his beloved dog-eared books, and for a brief moment, everything was all right.

Margaret Fuller Ossoli, North America’s first full-time book reviewer (and the first woman permitted to use Harvard’s library), saw books as, ‘a medium for viewing all humanity’.

Margaret Fuller Ossoli (1810-1850) journalist, critic and women’s rights activist.

Over a century later, in 1968, when the late Lithuanian scholar and human rights activist, Irena Veisaitė, encountered an American bookstore for the first time, she realised how much the Soviet government had stolen from her, by making books so inaccessible in her home country. As she would say, “All of those books and the ideas collected in them belonged to me too!”

Irena Veisaitė (1928-2020), Lithuanian theatre and literary critic, taken by Alma Pater

Never imagining what it must have been like to have been so deprived, I have always taken my access to books for granted. Reading defined my universe and helped me to grow. The author, Virginia Woolf, who believed that we all learn with feeling, said that after the dust of reading has settled, we must open our minds to a fast flocking of innumerable impressions.

Through reading, I would gain greater insight into the human condition and find a way of unlocking my own emotional truth and through reading, I would learn to accept what I could not change.

A book review tinged with imposter syndrome

Thoughts on Sue Slack’s book, ‘Cambridge Women and the Struggle for the Vote’, interspersed with brief reflections on academic jargon, school history lessons, and imposter syndrome.

Slack’s highly illustrated and informative introduction to the Cambridge suffragist movement, presented in the style of an in-depth gazetteer, plugs an important gap in the narrative on the British votes for women campaign. Chapter One, entitled, ‘Better is Wisdom than Weapons of War’, provides a useful overture, confirming the pivotal role of Cambridge in the campaign, and introducing some of the significant players, societies and events.

The book covers the topics of rural societies in Cambridgeshire towns such as Ely and March; the role of key Cambridge colleges (specifically Girton, Newnham, Hughes Hall and Homerton); suffragettes and militancy in Cambridge; the story of the Women’s Freedom League; ‘Suffering Gents’ who supported women’s suffrage; ‘Fighting Harridans’, women who opposed women’s suffrage; the impact of the First World War on the campaign; what happened after some women were given the vote in 1918, bringing the chronicle up to date by noting the issues of equal pay and opportunity in the context of The Fawcett Society’s continuing campaign for equal rights; and celebrating Cambridge women, including the unveiling of the statue of Millicent Fawcett in Parliament Square on 24thApril 2018, one hundred years on from the Representation of the People Act.

This is not an ‘academic’ book, and is all the better for it. Slack herself says that she approached the subject from a local and family history perspective. In doing so, she tells the story through a series of portraits, cameos and reflections that are, thankfully, free from academic jargon

In 2019, Professor John R. McNeill, President of the American Historical Association, observed that obscure language is undemocratic; it reaches only a few initiates and excludes the great majority of readers (see his blog post, ‘Jargon in history writing shuts out the public’). He says that history is one of the few disciplines that allows efficient communication among specialists in ordinary language. The same cannot be said for my own discipline, sociology.

On completing my doctorate and a couple of research contracts at the University of East Anglia, I decided to quit academia in 2015 and focus on researching and writing social history, starting with the history of Heffers of Cambridge.

Heffer’s Children’s Bookshop, 1969

I now describe myself as a ‘social historian and author’, and whilst having worked incredibly hard to earn the title of ‘Dr’, I do sometimes feel a bit of a fraud at gatherings when surrounded by proper historians who, unlike me, have higher degrees in History. At least the responses to my publications and illustrated talks have been favourable, and I particularly enjoy meeting fellow history enthusiasts.

From the beginning, Slack disabuses readers of the common myth that votes for women were won by the suffragettes led by the Pankhurst family, and explains the critical distinction between suffragette and suffragist. I could have done with this book as a teenage scholar in the 1970s. Whilst my secondary school history teacher, the memorable Mr Maxwell-Stuart of Chesterton, Cambridge, went beyond the confines of an unwritten national curriculum dictated by the emulation of grammar school convention, I do not recall any specific lessons on the movement for women’s suffrage. I do recall watching the television series, ‘Shoulder to Shoulder’ (written by a team of men) in 1974, and hero-worshipping Sylvia Pankhurst. Had I been better informed about Millicent Fawcett, I would perhaps have admired her more.

I did admire Mr Maxwell-Stuart, a colourful educator (despite turning up to school every day in a dark suit) with an infectious enthusiasm for his subject. It was many years, however, before I pursued history in any meaningful way, apart from becoming an inveterate reader of biographies in my spare time. As Miss Haywood, the Principal of Long Road Sixth Form College, Cambridge, wrote in 1978, ‘Julie seems to lack the confidence in her own ability that will in fact enable her to make the most of her gifts.’ My ‘A’ Level History grade was poor, and any plans to pursue a career in librarianship and archivism were shelved.

Julie Bounford (née Driver) 1981

The confidence eventually began to bloom in late 1980, over two-hundred miles from home, at university in Bangor, North Wales, where I gained a respectable upper-second in ‘Social Administration’. Looking back at the study modules, I’m struck by their relevance to the multifarious and (conceivably) successful career I did eventually pursue, in the fields of public sector housing, equality and social policy, homelessness, victim support, higher education and social history. The modules included political sociology, crime, deviance and social control, the welfare state and the citizen, theories of social policy and income maintenance, health and personal social services, legal and political institutions, the development of the welfare state, and nineteenth century origins of social policy.

In her chapter on rural suffrage societies, Slack points out that their members were mainly made up of women with private means including ladies of the manor; members in Cambridge itself were often don’s wives or ladies associated with the University. In the villages, support was also given by shopkeepers, teachers, lawyers and doctors. Virtually no town or country working-class women signed-up.

In her foreword to Slack’s book, Emeritus Professor Mary Joannou notes that the history of the suffrage campaigns is not merely that of the socially privileged women, and refers to the ‘forgotten’ and ‘unknown’ women such as the college bedders, shop assistants, seamstresses and homeworkers. The women featured in Slack’s book were, however, mainly privileged, which may reflect just how difficult it is to research the hidden lives of those who were not. I am reminded of the invisibility of my nanna, Ethel Driver, who gave many years of loyal service as a college bedder in Cambridge, and who, according to college records, never existed. Nanna lived in a small terraced house in Christchurch Street, worked doggedly, and was devoted to her ‘boys’ on her staircase.

Ethel Driver (left) with her sister, Ivy

Watching the 2015 film, ‘Suffragette’, I was struck by the different trajectories of the mistresses and their servants who fought for the same cause. A review of the film by Dr Laura Schwartz in History Today rightly observes that it fails to address the tension between mistress and maid, ‘between the woman who didn’t wish to waste her life on domestic drudgery, and the woman she paid to ‘drudge’ in her place’. At least Slack and Joannou acknowledge the issue.

The inclusion of contemporary photographs in Slack’s book to illustrate locations, alongside a wide range of images from the archives, enhances the narrative and is especially useful to readers who are familiar with Cambridge today.

Many times in recent years, I have walked past my old primary school, St Luke’s in Victoria Road Cambridge, the location of a Women’s Suffrage Public Meeting during the campaign. Slack reproduces the poster for this meeting in her book.

The old St Luke’s School, Victoria Road, Cambridge (photo: Julie Bounford)

Slack’s excavation of the abundant Cambridgeshire Collection at the Cambridge Central Library (which is thankfully available to all) has clearly enriched her presentation. It is also good to see the contributions of the Cambridgeshire Archives, the colleges and the University Library.

Many archives are more accessible to the general public than people realise. That is, when we’re not in a pandemic lockdown doing our bit to protect those more susceptible to the ravages of Covid-19, and the wonderful NHS teams who treat them. All facilities at 24th March 2020 are closed, and rightly so.

There are also excellent historians and biographers who write blogs about Cambridge women in history. Do explore for example, Antony Carpen’s ‘Lost Cambridge’ and Dr Ann Kennedy Smith’s ‘Ladies’ Dining Society 1890-1914′.

The lack of an index in Slack’s book is a significant shortcoming and, unless I am missing something, the author biography is irritating, as it refers to the author’s book soon to be published, ‘Better is Wisdom than Weapons of War’.

Note to Amberley Publishing: pay more attention when checking the final proof.

Note to Sue Slack: thank you for a job well done.

Note to self: stay at home and keep writing.

‘Cambridge Women and the Struggle for the Vote’ by Sue Slack (2018)

Amberley Publishing £14.99

Winner of a Cambridgeshire Association for Local History Book Award, 2019

A curious publishing cameo: Aelfrida Tillyard, Ernest Heffer & George Orwell

In a previous post on ‘Mazes, opium and publishing deals’, I noted that anyone who wanted Heffers of Cambridge to publish their book had to be interviewed by ‘Mr Heffer’ – most likely ‘Mr Ernest’ or his son, ‘Mr Reuben’. By the early twentieth century, Heffers of Cambridge, the bookseller, stationer, printer and publisher was, ‘known all over the world’.

The author and self-proclaimed mystic, Aelfrida Tillyard, described by her biographer Sheila Mann as a ‘forgotten 20th Century writer’, appeared to have had a good working relationship with Mr Ernest (son of the firm’s founder, William Heffer). Heffers published seven of her titles between 1910 and 1926.

Cambridge born, Aelfrida (1883-1959) was the daughter of nonconformists, Alfred and Catharine Tillyard. Alfred was editor of the Cambridge Independent Press and Catharine, a staunch advocate for women’s higher education (Antony Carpen writes about Catharine in his ‘Lost Cambridge’ blog).


Aelfrida Tillyard in 1913

The relevant volume of the Heffer publishing diaries is unfortunately missing and I cannot ascertain the exact contractual terms between the firm and Tillyard. I can, however, piece together a cameo that reveals yet another aspect to the fascinating history of Heffers.

Seven titles

The Tillyard titles published by Heffers are:

To Malise and other poems (1910) 2s 6d
Cambridge Poets 1900-1913: An Anthology: chosen by Aelfrida Tillyard (1913) 5s
Bammie’s Book (1915)
The Garden and the Fire (1916) 2s 6d
The Making of a Mystic (1917) 2s 6d
Verses for Alethea (1920)
Agnes E. Slack: two hundred thousand miles travel for temperance in four continents (1926) 7s 6d and 3s 6d

To Malise and other poems

To Malise was published by subscription and, as Mann reports, we do not know if Tillyard covered her costs. The poems contained in the volume are intensely personal, detailing her husband Constantine’s courtship of her and the early years of their marriage. Mann describes Tillyard’s dedication, ‘À toi’, and inscription, ‘to my perfectly beloved husband’ as simultaneously fulsome, truthful and duplicitous. The poems revealed Tillyard’s misery and desperation for freedom from the marriage, in contrast to her professed happiness at the time; ‘I wonder if I shall ever be quite as happy again’. Anyone with the slightest inclination of Tillyard’s true feelings about her marriage would have understood, as Constantine must have done, the significance of this humiliating publication. Was Ernest Heffer aware of the situation? It is unlikely. Whilst we cannot know what Tillyard said in the ‘interview’ with her prospective publisher, we can surmise that her case for publication would have focussed upon the higher themes and her potential sales appeal as an author – she did once describe herself as, ‘better than Christina Rossetti’.

It is not surprising that the relationship between Tillyard and Constantine Cleanthes Graham continued to deteriorate. Later, in November 1917, she writes in her diary:

‘I tried not to be hurt that he was so completely indifferent to my interests & pursuits, and, incidentally, extremely rude to me over my opinions… but it is difficult not to feel chilled when one’s husband says “I do not think thy opinion is worth having.”’

and:

‘This morning he asked me whether I expected to make any money out of my books. I answered no, not a penny. And then he suggested my doing some war work & hinted that he thought I was wasting my time.’

They divorced in 1921.

Cambridge Poets 1900-1913

Mann describes the excitement stirred up by Sir Arthur Quiller-Couch’s 1913 lectures, especially his call for Cambridge to ‘take the lead in English poetry once more’ (having recently edited the 1912 Oxford Book of Victorian Verse). Tillyard was prompted to call on Quiller-Couch (known as ‘Q’) by appointment at Jesus College, armed with a proposal for a ‘scheme of Cambridge poets’. He approved her proposal and even agreed to pen an introduction. Tillyard reported in her diary that upon leaving ‘Q’, she ‘raced to Heffers and told [her] victory’. She also reported that she and ‘Young Heffer’ began to make plans. Presumably, she is distinguishing between Heffer senior (Ernest’s father, William) and Heffer junior (Ernest himself), seeing that Ernest was eight years older than Tillyard.

In writing about the production of the resulting publication, Cambridge Poets 1900-1913: An Anthology: chosen by Aelfrida Tillyard, Mann acknowledges Ernest Heffer’s greater knowledge of the world of publishing. He would have been aware of a forthcoming title, Oxford Poetry 1910-13, and he suggested that Tillyard include poetry written by Cambridge poets between 1900 and 1913. I wonder what Ernest would have made of the Birmingham Daily Post review in which the paper, ‘contemplated with considerable astonishment, but little admiration’, the inclusion of twenty pages of poetry written by the occultist Aleister Crowley. Mann sees this as an early indication of Crowley’s influence on Tillyard, partly because his poems had most likely been written before 1900 (he was at Trinity College, Cambridge from 1895-1898) and therefore did not fit her stated selection criteria. Those who are intrigued by the story of Tillyard’s relationship with ‘Crowley and Crowleyism’, and his Ceremonial Magic, will find a comprehensive account in Mann’s biography.

For details about negotiations between the author and publisher for the publication of this anthology, we just have Tillyard’s personal diary to go on and she was clearly excited about the book. She must have felt it to be a positive omen when Heffers agreed to bear all the expenses and divide the profits with her. Ernest also sought an independent opinion on the book from Maynard Keynes prior to drawing up a contract, but this was not forthcoming and he settled instead for ‘Q’s blessing’.

Ernest Heffer in his office at the Petty Cury Bookshop

By 1913, Ernest Heffer (1871-1948) was a respected publisher and bookseller. The fourth son of the firm’s founder, he had been a sickly child of a studious disposition. Ernest learned his trade at the Heffers Fitzroy Street shop which had a thriving Children’s Book Department. During the 1880s, the firm’s connection with the Cambridge Sunday School Association provided a business breakthrough when they began to supply Sunday School prizes. Ernest tells a tale of the time when he recommended Marryat’s Japhet in Search of a Father, the story of a foundling in search of his father, as a Sunday School prize. Evidently, his selection was not well received, as the vicar he recommended it to threw it back at him after having read it.

Despite such early hiccups, Ernest went on to play a significant role in building up the bookselling side of the business, overseeing the Petty Cury bookshop from 1896. He seemed equally at ease in commercial and literary circles. Ernest attended the inaugural meeting of the Cambridge Chamber of Commerce in January 1917 and also served as President of the Antiquarian Booksellers Association. As his son, Reuben declared, Ernest, ‘blew the stuff of books into the firm’. His obituary in The Times described Ernest as:

‘a bookseller in charge who knew something about the insides of books. If he found you dipping into a newly published book he might strongly recommend it, having read it himself the night before, or on the other hand, he might urge you not to buy such rubbish … Both Cambridge and the book trade have lost a “character”.’

The Making of a Mystic

On 22 July 1917, Tillyard took her manuscript of The Making of a Mystic to Heffers for a meeting. Ernest quoted a cost of £40 for a 120-page publication and quickly agreed to act as the publisher. Tillyard writes on 24 July, ‘Quite an exciting day. Heffer says he thinks they will “love to publish” my book’. The contract was not signed until 13 September, shortly after the final manuscript had been submitted for printing. On 11 November, Tillyard writes:

‘I went to the works to see about some labels for Constantine, & asked about my book. “Oh!” cried Mr Frank Heffer “Fate & the Gods are against us! The machine broke down and –“ a long tale of woes. I was prepared to learn that the book would not be out before Christmas, when he added “But you can have an advance copy today”. It quite took my breath away! What is more, I got five copies. I learn too, that 130 copies have already been ordered!! Ad maiorem Dei gloriam.’

Frank Heffer (1876-1933) was the second youngest son of William and Mary Heffer. He had had to have a leg amputated as a child. Ernest wrote of his brother, ‘what he lost in the leg, he made up in animal spirits’, and described him as ‘having the face of a saint; but mischief was always in his vicinity’. Frank studied Medicine at Sidney Sussex, Cambridge, but was brought into the business in 1900. He became managing director of the firm’s printing works, after Heffers obtained the Black Bear Press (Dixon’s Printing Works Ltd) in 1911.

Tillyard’s literary prescience

Tillyard had a number of publishers over the years. It is interesting to note her title published in 1930, not by Heffers, but by Hutchinson. Concrete: a Story of Two Hundred Years Hence, is a novel that depicts a dystopian world following the collapse of civilization in the twentieth century via various events including a revolution of the proletariat in the Western world, a plague that wipes out three-quarters of the human race, and a repetition of the Dancing Mania of the Middle Ages. It is now 2126, the ‘Age of Reason’, an international civilization. Religion is banned and performance of any religious ceremony is punishable by death. Britain is governed locally by the Eugenist Party, with absolute power over human reproduction. The population is divided into eugenic groups, the lower of which are forbidden to propagate. Males are not allowed to marry before thirty. Biologically unfit individuals are euthanatized.

The president of the British Empire oversees a number of ministries such as the Ministry of Reason, headed by an official called ‘Big Brother’. There is also a Ministry of Aesthetics, responsible for propaganda. Described by American editor and scholar of science fiction, Everett F. Bleiler, as a ‘drab dictatorship’, the state in Tillyard’s future Britain is characterized by ubiquitous spying, ruthless thought control and a ready death penalty. The Western Morning News & Mercury declares that Concrete strikes a topical note as Tillyard pictures a world in which Sovietism is triumphant, religion abolished, and the reign of reason inaugurated. This new world is comfortable enough materially, but its inhabitants are thoroughly bored with life. The paper asks, will religion return and help them find a meaning in existence? As Concrete was published in 1930, it is difficult not to assume that her writing influenced both Aldous Huxley (Brave New World, 1932) and George Orwell (Nineteen Eighty-Four, 1949). Tillyard’s protagonist, Alaric, works at the Ministry of Aesthetics and Orwell’s Winston Smith works at the Ministry of Truth. Both are subversives but only one finds redemption.

Originally submitted for a religious novel competition run by Hodder and Stoughton, Mann describes Tillyard’s novel as an attempt to bring the world to light that ended in darkness – sales did not go well. Tillyard put this down to her publisher, Hutchinson, noting they were not being taken seriously and they were ‘known to be circulating library trash’. It is interesting that Mann writes about Concrete in her chapter on ‘Rubbish that will sell’. Tillyard’s indifference to domestic affairs and her failure to economise meant she needed to make money from her writing. I wonder how the novel might have fared had it been published by Heffers.

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I came across Tillyard’s connection with Heffers quite by chance, when reading her 1917 diary at the Girton College Archive for another project. Intrigued, I purchased a copy of Mann’s 2013 ‘novel biography’ of Tillyard, Hints of a Perfect Splendour. It is a tour de force and a joy to read.

I continue to discover more about the history of Heffers and regularly give illustrated talks on the topic to groups and societies in and around Cambridge, and beyond. If you would like to book a talk, do get in touch – [email protected]

I will soon visit Histon Road Cemetery in Cambridge, to look at the Tillyard family monuments. The cemetery is located close to where I grew up.

And finally, I have ordered a copy of Tillyard’s biography of her aunt, Agnes E. Slack (1926), as I am interested in the history of Methodism and the Temperance Movement.

It seems the older I get, the more ‘joined-up’ my research and writing becomes.

Winkling out the past

As we advance the clocks it’s now warm enough for me to work in the ‘Philosopher’s Hut’, my pimped garden shed geared up for writing, and I have much to think about. I’ve been ruminating of late on existential topics, reading Joan Forman on the nature of time and Simone de Beauvoir on the meaning of what it is to live and to die. It’s partly the work on our new book, Beer & Spirits: Haunted Hostelries of Cambridgeshire, that led me to Forman’s writing, which in turn led me to revisit works that I haven’t read for years such as T.S. Eliot’s Four Quartets.

My cerebral batteries have also been re-charged by a fresh dialectic between a long-proclaimed Cambridge family doctrine and the ‘truth’ that lies behind the life and death of my great-great grandmother Susan Anstee (1864-1914), whose name I learned only last year thanks to a disclosure by a distant cousin. 

As a child I wanted to connect with people from the past. I was drawn to stories that shifted our sense of time and history. Particular favourites were Tom’s Midnight GardenThe Secret Gardenand Charlotte Sometimes. It’s a revelation for Tom Long that neither he nor his new friend from the midnight garden are ghosts. He discovers whilst different people have different times, they’re really all bits of the same big Time. People are not really living in the past but are instead living out their individual existences in different layers of that same big Time.

I didn’t know then that I would have to wait over forty years to experience that interruption of now, that moment of timeless synchronicity, when a far family memory is revealed in all its unseemly glory. Consequently, as well as continuing my researches on the topics of Cambridge college servants (which I began in 2016) and the life and work of the author Norah C. James (which I began in 2018), I’m now looking into plight of sex workers in Victorian Cambridge.

Yesterday I attended a course at the Cambridge Central Library – ‘An introduction to memoir writing’. The whole session was a series of writing exercises, what I call ‘fast-twitch’ writing. Whilst stimulating, this was slightly disappointing. I wanted us to talk about what we mean by ‘memoir’ and to hear about published works that might be a good read.  During the last six months I’ve read A Lincolnshire Childhood by Ursula Brighouse; I Lived in a Democracy by Norah C. James; In the Days of Rain by Rebecca Stott, and A Very Easy Death by Simone de Beauvoir. For one of the workshop tasks we were given a few minutes to write about food that we did or didn’t like. I wrote about a memory from when I was eight or nine.

Gritty, chewy bogies on toast. My grandad would use a needle to delicately pick out the winkles one by one and lay them across a slice of thickly buttered toast. He offered me a taste and, not wanting to displease, I screwed up my eyes, held my nose and popped a tiny grey morsel into my mouth. He didn’t seem to notice my revulsion and smiled approvingly. Trying not to chew, I swallowed as quickly as I could and then took a gulp from my glass of lemonade.

The workshop was certainly a useful anaerobic interlude, prompting a return to the blog writing and a review of my collection of filled notebooks. These are not diaries but ‘sketch’ books, much like my husband Trevor’s but unlike his, filled with words rather than drawings.

Whilst my muscles do need stretching, it’s probably a good thing that my running days are over. The recent unsurprising diagnosis of osteoarthritis in my ankles and knees means I have more time to spend in the hut. Last year I completed The Curious History of Mazes which had to be written according to a strict schedule set by the publisher. Immediately after that I went on to the research and curation for the Window on the Warexhibition on women in Cambridge during World War I, and to the research for our first ghost book, Beer & Spirits: Haunted Hostelries of Bedfordshire.

Last January I stepped down from the Monday Collections volunteering at the Museum of Cambridge, to release more time for me to assist Trevor with paid work in the studio. Besides working on the next in our Beer & Spirits series, I’m delivering many illustrated talks for a range of groups and societies on three topics; The Remarkable Story of Heffers of Cambridge, 1876-1999The Curious History of Labyrinths & Mazes, and Beer and Spirits: tales of sightings, sounds and sensations in our local haunted hostelries.I enjoy engaging with different audiences and I enjoy winkling out the past, unsavoury though it may be for some.

My distant cousin said the other day, ‘I suppose you’ll be writing about Susan’.

I most certainly will.

A tribute to Mr Criddle 1929-2019

Cambridge journalist Chris Elliott included my plea in his regular Memories feature and I keenly awaited the calls. I distinctly remember picking up the phone just a day or so later and hearing a gentle and cultured voice saying,

“Good afternoon, my name is Criddle. I understand you are seeking memories of Heffers.”

Subsequently, I spent many happy hours in the convivial company of Mr Criddle – Gerald – as he looked back upon his fifteen years at the firm. Before establishing his own Cambridge gallery in 1970, Gerald worked as an artist based at the Heffers Sidney Street stationery shop from 1955; a shop once aptly described by another former employee, Sarah Burton, as a “tower of treasures” (now a librarian, Sarah writes an interesting blog). Gerald’s office at Sidney Street was on the top floor, alongside the art gallery and boardroom, and he himself recalls the building as having, “a quality about it, you nestled into it.”

Award winning window displays

At Heffers, Gerald focussed on promotions, displays and greetings cards. His artistic talents were employed in putting together many inventive and award-winning window displays. Over the years he earned a total of £998 in prize money for the firm. Often, he would go up to London for the presentations. On one occasion he was presented with a cheque by the publisher Sir George Harrap, made out to him personally and not to Heffers. Sir George insisted that Gerald should have the money as he had done the work. However, the Heffers directors did not view it that way and insisted the money be set aside for purchasing window display materials.

Here is Gerald receiving one of his prizes.
Here is Gerald receiving one of his prizes.


This is my favourite example of Gerald’s craftwork.

This is Heffers, not WH Smith!

Gerald was also involved with greetings cards and calendars. For many years, Heffers had stocked a wide range of cards from suppliers such as J. Arthur Dixon and Valentines. In the 1950s and ’60s the industry was beginning to change with greetings cards imported from US companies such as Hallmark and Hanson White.

Gerald recalls answering his phone one day to John Heffer, who wanted to see him immediately in the boardroom (known among the staff as ‘Mr John’ to distinguish him from other members of the family working in the firm, John was a grandson of the firm’s founder and in charge of the stationery side of the business).

Whenever Mr John wanted to show someone something, he would slip it into a large notepad and fling it across the table. If the person on the receiving end side-stepped in order to avoid a collision, Mr John would exclaim, “butter fingers! On this occasion, Gerald caught the pad and inside were two Hanson White greetings cards, known as ‘slim-jims’, with black and white illustrations. One depicted a vicar at a sale saying,

‘Oh Miss Smith, what a lovely pear you’ve got!’,

to a very glamorous female holding up some fruit. The other also featured a vicar, this time standing behind a stall which held a large vegetable marrow and a lady saying,

‘My goodness, vicar, you have got a big one!’

Gerald thought they were funny. However, Mr John did not and exclaimed, “they are disgusting. This is Heffers, not W.H. Smith!” He asked Gerald to speak to Mrs Webb, the buyer responsible for cards. On doing so, Gerald discovered that whilst being pleased with the new stock of up-to-date designs, poor Mrs Webb had no clue about the innuendos.

Lady Chatterley’s Lover

Different Heffers shops approached sales of the new unexpurgated edition of Lawrence’s controversial novel in very different ways. Gerald recalls that at Sidney Street, it was deemed that each sale would be individually handled by Mr Hobson, the store’s book buyer. Customers were to be shown the cover and then the book placed in a plain bag. After it had been on sale for a few weeks, Miss Dudley-Hay, in the Church Supplies department, had a customer enquire after the book. Her most emphatic response, heard by everyone right across the floor, was a loud cry to Mr Hobson,

“this gentleman wishes to purchase a copy of Lady Chatterley’s Lover, will you attend to it?!”

Lunch at the Dorothy, visits to the theatre and a flight to Boulogne

While Sidney Street was undergoing another refurbishment, staff were given a voucher to buy their lunch at the Civic. Mr Court, manager at Sidney Street, one day asked Gerald for assistance during the lunch hour, and offered to pay for his lunch by way of compensation. Seeing this as an opportunity to dine somewhere nice, Gerald popped to the Dorothy Ballroom next door and had a three-course lunch for 6s 6d. Unsurprisingly, the firm refused to meet more than half the bill. (Gerald would often attend trade fairs at Earls Court in London or Birmingham, with Mr Court or Mr Biggs. These also involved dining out but, as Gerald recalls, he would be the only one drinking as both his managers were teetotal.)

Although shop-floor staff frequently worked on Saturdays, the Thursday half-day early closing had its benefits. Together with colleagues, Gerald would attend theatrical performances in London on these afternoons. These were paid for by a subscription of one shilling a week and organised by Miss Star on the Pen Counter and Mrs Snell. In the 1950s and ’60s it was possible to travel to London, go to the theatre and have dinner, all for twenty-five shillings (£26 at today’s value). I was not surprised to learn recently that Gerald was a member of the St John’s Players in Cambridge for many years.

In 1961 Heffers was feeling adventurous and scheduled an outing by air to Boulogne, France, with a charge to employees of £10 (£208 at today’s value) per head. Many had never flown before. Gerald (who went on fifteen staff outings in all), recalls the firm were so anxious about safety, that husbands and wives were asked to travel on separate planes. Some of the older ladies were full of trepidation but in the end thoroughly enjoyed it. At Boulogne they lunched in a casino and took a walk along the sea front. Dinner on the way home was at Stowmarket in Suffolk. As everyone disembarked the coach at the end of a long day they were reminded not to be late for work in the morning.

In memoriam

Gerald sadly passed away in January 2019.

These are a few of his Heffers stories and I’ve enjoyed revisiting them as I fondly recall our conversations. Gerald’s son, Tim, kindly told me that his father had been most impressed with ‘This Book is about Heffers’. My hope is that the book and my illustrated talks which include some of Gerald’s stories, will in a small way contribute to his legacy.

It was my privilege to meet such an interesting, talented and convivial gentleman.