Three years ago we decided to set up a publishing arm for our long-established graphic design business. My husband Trevor Bounford (illustrator, artist and author) has been designing and creating books for over 45 years. With our shared interest in social history and the prospect of more ‘free’ time on my part after completing the PhD, we set up Gottahavebooks in 2015.
What we now have is very much a cottage industry. And that’s not just because we run the business from our Tudor cottage in a village near Cambridge. We like being small scale. For me this is especially appealing after many years of working in large organisations with highly rigid structures and politicised cultures. I’m loving the new freedom and flexibility of working independently as a writer, editor and micro-publisher.
Our publishing is driven by a desire to share people’s stories, and our titles and activities reflect this.
In 2015 Richard Houghton needed to publish the memories he had gathered from people who had attended Rolling Stones concerts in the 1960s. Richard and Trevor jointly devised a concept they named as ‘You Had To Be There’ and we set about getting Richard’s book to press in double-quick time. We also liaised individually with his 500 contributors, confirming their place in the book and keeping them up to date with the production. This was very time-consuming but worthwhile, and we were pleased to have helped Richard with his first publication.
Our second book, ‘Days of Sorrow, Times of Joy’ by Frances Clemmow (2016), is an extraordinary family memoire, interwoven with the grand picture of modern Chinese history from the late nineteenth century through to the Second World War. Trevor had previously assisted Fran with the design, layout and production of a self-published edition in 2012. We offered to publish a new extended edition as a way of helping Fran to share her story with a wider audience, and we were delighted when historian Michael Wood agreed to contribute a foreword. Professor Anthony Bradley describes the book as a,
‘living history, in which the actors in a far-reaching drama speak in their own words. We need not today endorse all aspects of the missionary enterprise, but readers of this impressive and enjoyable book will surely long remember the vivid scenes in which one family’s commitment enabled its members to play a part in events that have helped to shape our world.’
‘Forever entwined, my young and my old mind, the voices inside me that chatter and chide, encourage and rage, as I look both outwards and in with the curiosity of a benign, yet wary stranger.’
Born in 1944, Carol spent the late 1960s and ’70s living in a ‘so-called community of freaks, immigrants and photographers, artists, writers, musicians and filmmakers, drug dealers, models, fashionistas, groupies and hangers-on.’
Whilst giving talks on the history of Heffers of Cambridge, I’m reminded that many have memories of the firm. I enjoy sharing stories from the book and hearing anecdotes from members of the audience who were customers, authors, or employees.
Earlier this year, I received a communication from Sandor P. Vaci RIBA, who worked for the architects Austin Smith: Lord, at the time they were transforming Heffers’ Trinity Street premises into the radical new ‘University and General’ bookshop, opened by Lord Butler in 1970.
Sandor is kindly sharing his memories and images from the project, and I’m looking forward to meeting him later this year to hear more. A Hungarian born British architect who has lived in London since the 1956 Revolution, Sandor has many interests including cultural connections and sharing the public space.
He has put together a gallery of Budapest ‘portas’ (doors and doorways), from the city’s historic centre. As he says, the individually designed portas show astonishing variety, exuberance, originality and craftsmanship rarely found in other cities. It’s a lovely collection.
It’s interesting to note Sandor’s observation that the doorways into residential blocks were single entries: all the residents, servants, tradesmen, deliveries and rubbish removals passed through (no back door or tradesman’s entrance for them).
As I start to work on my next social history project, on college service in the twentieth century, I’m prompted to wonder if the college servants used the same entrances as everyone else.
My aim is to explore the notion of ‘service’, in the context of college, university and town communities in Cambridge. As Alex Saunders from the Cambridge Antiquarian Society said to me recently, it’s a huge topic. My husband, Trevor, says it sounds like another doctoral research proposal (my first – and only PhD, was on the topic of community inside higher education).
When opening the door to a new project, I like to begin by contemplating the broader questions and possibilities. For this topic, some of the questions are informed by my own direct experience of working in higher education and of researching the field. Here are a few:
What do we mean by ‘service’, by ‘being in’ service and by ‘being of’ service?
The condition of being a servant; the fact of serving a master?
The condition, station, or occupation of being a servant?
A particular employ; the serving of a certain master or household?
Performance of the duties of a servant; attendance of servants; work done in obedience to and for the benefit of a master?
To do, bear (one) service, to serve, attend on (a master)?
An act of serving; a duty or piece of work done for a master or superior?
An act of helping or benefiting; an instance of beneficial or friendly action; a useful office?
Waiting at table, supply of food; hence, supply of commodities, etc?
Provision (of labour, material appliances, etc.) for the carrying out of some work for which there is a constant public demand?
(with thanks to the OED)
What roles in this context would be classified as ‘college servants’?
Bedder; porter; gyp; butler; waiter; clerk; librarian?
Who is ‘serving’ whom?
Individuals serving individuals?
Individuals serving institutions?
Institutions serving society?
Society serving institutions?
Institutions serving individuals?
Individuals serving individuals?
What is the impact of the changing undergraduate population during the twentieth century?
The demographic and size of the population changed dramatically between 1900 and 2000.
What is the impact of changes in the role of colleges and universities in society during the twentieth century?
A complex and weathered terrain, the sector saw sweeping changes during this period.
A family in service
Like many who were raised in Cambridge, members of my family were ‘in college service’.
My Nanna, Ethel Lily Driver (1914-2006), lived in Christchurch Street and was a ‘bedder’ at Jesus College. Her mother, Lily Ethel Parsons (1895-1952) who lived in Ross Street, is listed on the 1939 Register as a ‘college help’.
My great-grandmother, Henrietta Saunders (1877-1971) who lived in the old dairy in Gold Street, was a ‘bedder’ at Queens College. Her husband, George Saunders (1873-1965) was a ‘general labourer’ who, as the story goes, once stood back to admire his own work on the roof of the Senate House.
The radio silence over recent months is mainly due to time spent on project managing the 2017 Cambridge History Festival on behalf of the Museum of Cambridge. Considering the vital role that the Museum played in my plea for Heffers stories, it seemed most fitting to work with the trustees, staff and volunteers on this event.
And it was a pleasure. I particularly love the fact that the festival is a community-led initiative. Caroline Biggs, the Creative Director, like so many of us, is passionate about local history. She’s currently researching the story of Daisy Hopkins, arrested in 1891 for ‘walking with a member of the University’. Caroline writes her own blog on Real Cambridge.
Immediately after the festival, I delivered a talk at University College London on the topic of university and campus bookshops. I also started work on editing the next Gottahavebooks publication, ‘The Singer’s Tale’ by jazz singer, Carol Grimes; an autobiography that is refreshingly free from affectation, infused with raw honesty and emotion. Out later this year, it will appeal to many, no doubt.
Now I’m easing back into my own research and writing, catching up with local history conversations. As I do so, here is lesson number three from doing an illustrated social history of Heffers of Cambridge. It is a brief reflection on the practicalities and pitfalls of collecting and recording stories, with extracts from ‘This book is about Heffers’.
The first lesson, ‘Possession is a delicate issue’ tackled the tricky issue of having a personal connection with the topic of the research, and what to do if you find yourself being told what to write!
The second, ‘Connecting up and creating a conversation’, set out the various networks and places that enabled me to reach many people who were willing to share their memories of the firm. I also refer to some of the sources for printed and digital materials. Links to all the networks and sources are provided.
Lesson 3: two small dogs, an exotic caged bird and wandering hands
Visits & gatherings It’s surprising how trusting people can be when it comes to arranging interviews, especially in their own homes. Though perhaps I’m also trusting, as I usually (but not always) go alone. If you’re planning to audio record or film the encounter, do let your host know beforehand. I always declare that the recording saves me having to take notes, and confirm that I will not share it with any third-party. I also have a release form which I ask people to sign. At the end of the Heffers research I had over fifty hours of audio recordings!
Make sure you have enough battery charge in your audio recorder. If you run out and don’t have spare batteries, remember the recording facility on your mobile phone, which can be a great back-up. This happened when I visited author, Pippa Goodhart, who had worked at Heffers from 1974 to 1986. On reading the completed book in November 2016, Pippa kindly told me,
‘You’ve achieved a wonderful balance between a thorough factual account and a very human, often heart-warming and amusing account, and I think you’ve absolutely nailed the character of the Heffers firm… how it was/is made-up of so many characters.’
This is exactly what I had hoped to do by blending stories from living memory and the desk research. I’m thrilled with Pippa’s feedback.
Also, when setting out on a visit, make sure you get all the letters and numbers in the right order when entering them into the SatNav. On one excursion I found myself heading towards Norfolk instead of Suffolk. Not a disaster maybe for one who once lived in North Norfolk and still craves the seaside, but embarrassing nevertheless. The detour meant I was late for my appointment.
The setting of the encounter can drastically affect the quality of the recording. The more challenging, from a recording perspective, included a gathering of several ladies in someone’s lounge, a one-to-one in the corridor of a bustling academic building, and a three-way encounter in someone’s home interspersed with contributions from two small dogs, and an exotic caged bird.
Many meetings involved tea, coffee, sausage rolls, cake and chocolate biscuits, as well as great stories. Much to my delight. It is no wonder that I have walk five miles a day.
The ladies mentioned above had worked as invoice girls in the top office at the Petty Cury bookshop in the 1950s and ’60s.
Some of their memories relate to the 1960 publication of Lady Chatterley’s Lover by DH Lawrence. I like this one:
‘The girls had been told they were not to concern themselves with the content of the book. This may have been irresistible for some but they recall that they were more intrigued by books on forensic medicine with their graphic illustrations – occasionally giving themselves nightmares.’
Whilst I usually prepare some notes in advance of what topics I’d like to cover, I prefer the exchange to be more of an open conversation than a structured interview. See what comes up. What then emerges is arguably, more authentic. Sometimes a really significant memory may be shared after you’ve switched off the recorder and when you’re about to leave. If that happens, write it down the moment you get in the car. You can always go back to the person another time to check out the detail.
A particularly memorable visit, kindly arranged by retired bookseller, Clive Cornell, was to the home of his former colleague, Frank Collieson who at the time was fast approaching his ninetieth birthday. At the end of a most captivating afternoon with the two gentlemen, I went to shake Frank’s hand, and he gave me a big hug. As I walked back to my car I found myself in tears. I was most saddened to hear of Franks passing a few weeks later but pleased to learn that he did make that special birthday. I do treasure the meetings, however brief, and fondly recall Frank reminiscing about Heffers as he alternated between glasses of Bushmills whiskey and cups of tea. Much of Frank’s voice is in the book, not only from that afternoon but from a 1985 BBC Radio interview, his writings, and the extraordinary publicity materials he produced for the firm over many years. (The only time I ever broke my rule about sharing a recorded conversation with a third party was when I sent the recording of that afternoon to Frank’s daughters, after he had passed away. Jenny had been present at Frank’s house anyway, and had joined in the conversation.) Earlier this month I received a wonderful letter from a reader in Ireland who had known Frank, thanking me for putting his contribution into print.
I describe the memory cafe at the Museum of Cambridge in a previous post. The event was a pivotal moment, providing a tangible sense of place for the project.
As we all know, photographs can be a great tool for triggering memories.
This image, from a news report on the 1946 fire at Petty Cury, took Audrey and Peter Coleman back to the day they first met. Audrey was working in accounts for Miss King at the time and Peter, who worked for the Electricity Board, attended to the repairs. Audrey says,
“We didn’t know anything ’til we got to work and there’d been this awful fire. Miss King said we’d better first go back for a little while because the Police and everyone were there. We went to her mother’s house in Clarendon Street and then we came back and had to help clear up. All of us put turbans on our heads. There was all the smoke and an awful lot of damage. We had tarpaulins up and we had our national cash machines transferred to the basement. All the books were charred. It was horrible.”
Not all the damaged books were successfully removed, however. Over a decade later, Clive Cornell observed charred books on the shelves when he started work at Petty Cury as a shop assistant in 1958, and Frank Collieson saw the scorch marks still there in 1962.
If you’re collecting someone’s memories via a telephone call, do tell them if you want to record the conversation. I used the loud speaker facility on my mobile phone and recorded the conversation on my digital recorder. Not ideal but adequate.
Books, written accounts and emails
Robert Webb tracked down Sue Bradley’s fascinating 2008 oral history of the book trade via the British Library and I bought the last copy in stock. The book included accounts by Nicholas Heffer and bookseller Frank Stoakley, who served over sixty years with the firm and worked with my great-grandfather. Online you can find summaries of the transcripts. I didn’t have the time or resources to visit the Library and listen to the recordings, but the topics listed in the summaries were nevertheless very useful.
I had written accounts from several former Heffers staff, and from customers. For example, Shelley Lockwood, a Cambridge alumnus and oral historian who now works for the David Parr House project in Gwydir Street, kindly wrote about her experience of Heffers as a student, setting up an account and using her Heffer diary. And Mark Jones, a former Heffers employee who now lives in Scotland, wrote his own memories of working for Heffers Sound. Here is one of his stories from the book,
‘One year, on the last Saturday before Christmas, whilst putting a refund through for a Russian student, Mark accidentally swiped her debit card before first entering the amount to be refunded. Automatically, the till instantly refunded the first four digits of her card number. On the busiest and most profitable day of the entire year, Mark had given away £4,567. His manager was very understanding and the money was returned after a week or so (the student had to ask her bank to refund the refund). The cash register was reprogrammed to prevent a similar error from ever happening again.’
Communicating by letter
Don’t forget that some people still prefer to communicate by letter. for whatever reason. I found former Heffers director, Norman Biggs, via Bunty Heffer who kindly gave me his address. I wrote to Mr Biggs and subsequently arranged our three visits by letter. He had been in charge of Heffers Stationery and the Sidney Street premises for many years, and his stories were most illuminating. He recalled, for example, some of the characters from Cambridge academia,
‘One of the Proctors used to come into the Sidney Street shop early morning, soon after nine o’clock. He hadn’t combed his hair, he clearly hadn’t shaved and his pyjamas were sticking out from the bottom of his corduroy trousers. Another time, an academic customer ended up running out of Sidney Street screaming because they could not find a particular type of stationery file that fitted his exact requirements from the hundreds of options available.’
Mr Biggs also kindly loaned me a very grand portfolio, presented to him by Heffers on his retirement.
Social media has an important role to play, not just in reaching people but in gathering memories, no matter how fleeting. Remember, it’s a continuous feed on both Facebook and Twitter. People will react to an image or quotation. You will get more responses to something specific than to a general plea for stories. Publish your posts at different times of the day and always engage with the responses. It helps if you have a personal connection with the topic and if you share your own memories. Through the dialogue you will no doubt find people who are willing to talk further.
Diplomacy at all times
When collecting stories from living memory, you are very likely to hear anecdotes about people who are still alive. If someone is indiscreet or insensitive, don’t react. Move on to another topic.
Be aware, when writing up, that different people will recall the same incident in differently. It’s a good idea to cross-reference stories and double-check with all sources. Often, just a slight tweak can help to avoid any potential embarrassment or consternation.
A challenging topic in this case was the tricky issue of ‘wandering hands’. As I state in the book,
‘like many organisations certainly at the time [the 1960s], some male colleagues had what was then termed ‘wandering hands’, giving the phrase ‘hands on’ a somewhat different and unpleasant meaning, particularly for the ladies. It would not be appropriate to deny that this occurred, as so many have mentioned it when interviewed for this book, but it would also be inappropriate to name the alleged culprits, who are now long gone. Needless to say, for some ladies, taking dictation could be a hazardous chore, when they were trapped between the wall and their manager. For others, there were certain amenities best avoided, so not to give a gentleman colleague an opportunity to get too close. John Welch [General Manager] was made aware of certain issues on his arrival in 1964 and his response, not untypical of the time, was, “we all have our little idiosyncrasies”.’
And In a previous post I wrote about the challenges of having a personal connection with the topic. I share my thoughts on this blog with the aim of hearing what others think about a range of different topics, and this has been difficult one.
As I said in the previous post, the memories of Heffers are uncomplicated but the family association with the firm did cause a moment of anxiety. That moment came when a member of my family (who had not worked for Heffers) demanded that they be included in the book. As I mentioned in the post, I was told in no uncertain terms that Heffers is “our” family firm. It was because of this they felt they had a right to be included.
This not only created a rather delicate situation, it was deeply upsetting. It was not a matter of disagreeing with their opinion but of balancing that opinion alongside those held by others. Particularly those who had had a more direct involvement with the firm – who were inside that world. This is why, in the book, I acknowledged the claim about it being “our” family firm, whilst at the same time declaring that no doubt Heffers had engendered a similar sense of loyalty in many Cambridge families. I didn’t want to upset other families whose members had given many years of service to the firm, as well as my own. The story of Heffers belongs to everyone and no one. It doesn’t belong to the Heffer family or to any one family, and certainly not to mine.
Everyone’s experience is different and there is a need for diplomacy and sensitivity when collecting and sharing living memories. There were many things that came up in the interviews that I chose not to write about, for the sake of people’s feelings, and I took great care with what I did write.
At the end of the day, it’s a collection of different viewpoints. That’s what history is.
Lessons from doing an illustrated social history of Heffers of Cambridge
One day, back in February this year, whilst striding down Trumpington Street after spending an afternoon at the Cambridgeshire Collection, I felt a rush of pure elation and was reminded of some advice a friend had recently shared on my future direction after finishing the PhD. She said ‘do what gives you joy’.
Since that time the experience of researching, writing and publishing ‘This Book Is About Heffers’ has given me mountains of joy – as well as anxieties, challenges, frustrations, and sadness. There were many things to tackle. For example, the pros and cons of having a personal connection to the topic, finding people willing to share their memories, using digital networks without making a nuisance of oneself, making the most of a face-to-face gathering, visiting people in their homes (and finding their homes in the first place!), recording conversations (with rather odd, and sometimes peripheral, sound effects), finding myself dreaming about it all, and deploying diplomacy at all times.
I don’t claim to be an expert on doing social history, or any sort of history, and I did have some terrific help with aspects of the project. My aim in this series of blog posts is simply to reflect on the experience and hopefully, by doing so, share some useful lessons for anyone who wishes to undertake a social history. I’d also love to hear from anyone who has advice to share, as this experience has left me wanting to do more, and I have a lot to learn!
Lesson number 1: Possession is a delicate issue
It’s not obligatory to have a personal connection with the topic but if you do, it can help, especially at the beginning when you’re trying to explain why you’ve embarked on such a major undertaking. And even when the word is out, (people said ‘she’s writing a book about Heffers’) you’ll need to revisit that special connection from time to time. For me, there were many quiet moments in the study when I thought about my family members who had worked for the firm. It sounds whimsical but I sensed their approval of the legacy I was trying to create and it gave me an inner confidence. It was, and still is, a nice feeling.
A personal connection can also, however, create a bit of a dilemma, as it did with this project. The book was inspired by my childhood memories of visiting Heffers Children’s bookshop every Saturday morning, and of course, by my family’s association with the firm. The memories are uncomplicated but the family association caused a moment of anxiety, which I will explain, as I suspect the scenario is not uncommon.
I hail from a line of Cambridge booksellers, bakers, college bedders and bus cleaners. Members of my family clocked up 120 years of service with Heffers, starting with my great-grandfather, Frederick Anstee, employed by William Heffer in 1896 when the Petty Cury bookshop was first opened. Frederick, along with bookseller F. J. Sebley, was one of the first employees at Heffers, at least on record. Since then of course, hundreds of people have worked for the firm and indeed there have been periods when Heffers employed well over 500 people at any one time across the bookselling, stationery and printing divisions. There are several stories in the book about the different ways in which people got started at Heffers, and how they fared. Frederick, who rose to become Head of Science, sadly died suddenly in 1944 whilst still in service.
The part that Frederick played in helping to build the firm is rightly something to be proud of. That pride is boosted by a letter from a family friend, Duncan Littlechild (bookseller with Heffers for fifty-four years), written in 1968 on the death of my great-grandmother, Frederick’s widow. In expressing his condolences, Littlechild declared that it was Frederick, along with Ernest and Frank Heffer, who ‘founded’ the firm. This of course is his opinion, his ‘selfish feeling’ as he describes it, about a friend whom he described as an, ‘oh such perfect father who lived for his family’. After careful consideration, I decided not to quote this in the book. Another of his ‘selfish feelings’, too indelicate to include, was his opinion that Ernest and Frank were, ‘the only two Heffers who were worth more than a pound a week.’
Littlechild’s letter wasn’t actually the issue that caused the ethical quandary as I wrote the book, though it probably contributed. In late July, I was told in no uncertain terms that Heffers is “our” family firm and that this must be stated in the book. This created a rather delicate situation. Whilst I didn’t want to hurt anyone’s feeling, I wasn’t comfortable with making such a claim. Nor was I comfortable with being told what to write. I don’t mind being asked to take something into consideration, and in my work I do try to be sensitive to people’s feelings – and to my own. And so, when this exchange occurred, a number of questions, some of which I’d already been grappling with, came to the fore.
How do you balance personal involvement with a dispassionate telling of the story?
Perhaps it’s like doing sociology, you must hold your connection up to the light so that it can be seen and acknowledged. I did include a narrative about my family’s association with the firm and indeed quoted letters from members of the Heffer family who clearly had high regard for Frederick. I also acknowledged the claim about it being “our” family firm, whilst at the same time declaring that no doubt Heffers had engendered a similar sense of loyalty in many Cambridge families.
Who does the story belong to?
I’m collecting, curating and interpreting people’s memories that are given freely and openly. The history of Heffers, as with other histories, is not in some exclusive ownership. It lives in people’s minds and it’s evolving. The story belongs to everyone and no one. It doesn’t belong to the Heffer family or to any one family, and certainly not to mine.
Who has responsibility for the publication?
As the author, and the publisher in this instance, I have the responsibility. I may have an aversion to the phrase, ‘my book’ (for reasons I need not explain here), but it is my doing. I initiated the project, took control and decided what to write. I was sensitive to people’s feelings, I checked stories and quotations and I made changes accordingly. I did my best to get things right and I didn’t want anyone telling me what I should write. In that sense, perhaps is has to be ‘my book’.
The next post will be about finding people with stories to share.