Tag Archives: bookshops

Bookshops come and go

Books, bookselling, Cambridge, comfort, Heffers, Reading, Uncategorized, Volunteering, , , , ,

Do you have fond memories of brilliant bookshops that have sadly disappeared?

The Louth & District Hospice Charity Bookshop ceased trading on 31st May 2022

On 9th June 2022, Professor Sam Rayner’s fascinating inaugural UCL lecture, ‘Hidden in the bookshelves: Una Dillon and the ‘formidable’ women booksellers of London, 1930s-1960s’, featured several iconic London establishments, a few of which are still with us, most owned by Waterstones. You can watch her lecture on YouTube.

Growing up In Cambridge, we were spoilt for choice.

William Heffer, William Heffer,
Bowes and Bowes, Bowes and Bowes,
Galloway and Porter, Galloway and Porter,
Deighton Bell, Deighton Bell

This rhyme, sung to the tune of Frère Jacques, harks back to a golden age of bookselling in twentieth-century Cambridge, when the city was served by several excellent establishments, each with its own distinctive history and character.

Fifty years ago, our family Saturday morning routine included a visit to the new Heffers Children’s Bookshop, where I would spend all my pocket money on a paperback, often a Puffin or Green Knight imprint at two shillings and sixpence, or from 1971, twenty-five or thirty new pence. Every visit to Heffers was an immersive bookish experience, enhanced by the ambiance of the shop and the people you would find there.

The antiquated shop front of the Children’s Bookshop in those early days disguised the ultra-modern interior, with its turquoise carpet, low sky-blue ceiling, orange staircase lined with mirrors and plastic moulded pea-green tubs for sitting or standing on. Transcended by books in these psychedelic surroundings, seeking my good read for the week, I would now and again glimpse the carnival of stories, and of my mind, all reflected in a large distorting mirror at the top of the stairs.

Interior, Heffer’s Children’s Bookshop 1969

I can also remember the old Heffers bookshop in Petty Cury, with its bottle glass bow windows, polished wooden floors, towering bookshelves, and grand balcony.

Heffer’s Petty Cury Bookshop

For many years, this iconic bookshop was divided into several departments, all crammed with stock, as described in an early twentieth century brochure,

‘Visitors to this, our Book Shop, constantly remark to us: “How do you find your Books?” “How do you know what you have got?” The questions are not unwarranted, for, though the exterior of the shop is small, the interior – consisting of four floors each 40 feet in depth – is the reverse, and with every available space shelved and crowded with Books: with Books in portentous stacks invading the floors, the questions are very pertinent.’

In the 1960s, we would visit my great-auntie Winnie at this bookshop, where she worked as secretary to the renowned bookseller, Mr Frank Stoakley. I would sit patiently on the library steps in the dusky Antiquarian Book Department, inhaling the sweet vanilla and almond aroma of old books, as mother chatted to auntie.

My family clocked up one hundred and twenty years of service for Heffers, starting with great-grandfather Frederick Anstee, employed as an errand boy by William Heffer in 1896, when he opened the Petty Cury shop. Frederick’s two daughters, Lilian (my grandmother) and Winifred (great-auntie Winnie), also worked for the firm. We do not know the exact circumstances in which Frederick was taken on, but in a 1952 biography of his father, William, Sidney Heffer wrote, ‘The increase in the business necessitated employing an errand boy. One lad was anything but a bright specimen–practically uneducated and from a miserable home.’ That lad was Frederick.

William undertook to educate Frederick, insisting he write in a copy book and work out simple sums each night, bringing the results to work the next morning. Frederick thrived by this ‘strange tuition’, and eventually became head of the Science Department at the Petty Cury bookshop.

Amongst great-auntie Winnie’s papers is this portrait of an earnest boy with tight curls, sporting a smart knitted buttoned-up suit, captured at Ralph Starr’s photographic studio in Fitzroy Street, Cambridge. It was taken in 1892 and the boy is Frederick, aged nine years. At the time, his future benefactors were still living above the shop, just a few doors up from the studio. It is likely that the Heffer family arranged and paid for this portrait, as Frederick’s mother, a ‘Barnwell Lady’, would not have had the funds or indeed, the wherewithal, to do so.

In 2015, I combined my love of the past and of books, by researching and writing a history of Heffers. It was a project close to my heart. There were many quiet moments when I thought about Frederick and the other family members who had worked for the firm. It may sound whimsical, but I sensed their approval of the legacy I was trying to create, and it gave me an inner confidence. It was, and still is, a nice feeling.

Published Oct 2016

’This Book is About Heffers’, won a Cambridgeshire Association for Local History Award, and I’ve given dozens of illustrated talks on the topic to a wide range of groups and societies, and to students. I enjoy meeting people and hearing about their own memories of the firm, so many interesting stories. Sometimes I had repeat visits. An elderly gentleman who had long since retired from Heffers Printers, attended two talks and in tears, expressed his gratitude for my book that had prompted many precious memories. Two ladies who had together attended a Heffers talk, then came to one of my history of mazes talks. My husband, Trevor, went to introduce me to them as they arrived and they exclaimed there was no need, as not only had they already met Julie Bounford, but they had also brought some Heffers memorabilia I might like to keep.

I was especially pleased to meet people who had worked with members of my family. At one talk, a lady took out her album to show me snaps of her Heffers friends and colleagues. Inside was a photograph of her standing with great-auntie Winnie on the balcony at the front of the Sidney Street shop in Cambridge. The Heffers book is dedicated to auntie.

Winifred Anstee at the Petty Cury bookshop, with Frank Stoakley and bookselling colleagues.

When bookshops close

In September 1970, Heffers relocated the Petty Cury bookshop to new premises at 20 Trinity Street, Cambridge, where they remain to this day. While retaining the historic Georgian façade above ground level, the architects designed a wide shopfront in bronze and plate glass for the new premises, providing a, ‘simple and elegant showcase onto the street’, and internally, everything was altered in a radical new concept in bookshop design.

Lord Butler, Master of Trinity College, who officially opened the new bookshop, described the design as ingenious and attractive, combining great spaciousness with a, “superabundance of cosy private nooks where book lovers can tuck themselves away for hours on end perusing their favourite volumes”.

Trinity Street bookshop

The movement of stock from Petty Cury to Trinity Street was a major operation, carried out by the removal firm Bullens. It took six and a half days, night and day, to transfer more than 80,000 books.

Reuben Heffer, grandson of William and a third generation Heffers director, welcomed the closure of the Petty Cury bookshop, stating at the time that the shop had become almost unworkable, “it was so Dickensian”, he said. But that was what we loved about it.

Despite the generally positive reception amongst staff and customers, the new premises at Trinity Street did not suit everyone. Many employees and customers remember Petty Cury as a more intimate shop. Claire Brown, who had also worked at Blackwell’s in Oxford, was particularly sorry to swap Petty Cury’s polished oak for carpets and chrome,

“It was a great pity that Heffers didn’t adopt the sensible Blackwell’s policy, which was, and is, to keep it looking exactly as it did in the nineteenth century. Heffers, when it left Petty Cury, in the passionate urge to be new and up to date … What Cambridge and Oxford had to sell was the past. The fact that there is a modern business going on is beside the point … They did lose a lot when they left the Petty Cury.”

Opinion was clearly divided and many Cambridge folk still miss that old Dickensian bookshop.

Loss of the Louth charity bookshop

After moving to Louth in Lincolnshire, I took up a volunteering opportunity, as bookselling assistant at the Louth & District Hospice Charity Bookshop. My previous retail experience had been limited and I’ve never been a natural salesman. As a young teenager, I had had a Saturday job at a greengrocer in Akeman Street, Cambridge, standing around in the freezing cold, serving customers and lugging sacks of potatoes for a heavily made-up shop keeper who spent much of the time buffing her nails in the back room. And so, in my application for this role I emphasised instead my love of books and bookshops, and an interest in the history of bookselling informed by my family history.

From February 2022, my regular shift at the Louth bookshop was half a day a week, although, along with some of the other volunteers, from mid-May I helped to cover the manager’s shifts while he volunteered elsewhere on the Polish border, assisting those displaced by Russia’s invasion of Ukraine. Our volunteer manager was still away when we received news of the bookshop’s imminent closure on 31st May. With just a few days’ notice, we managed to notify many loyal customers, and we held a closing down sale.

Those last few days were distressing for all concerned. Especially those volunteers who had given much of their time over several years to the bookshop and the charity. As a relatively recent contributor, my emotional investment in this enterprise did not compare.

In her inaugural lecture, Sam Raynor declared that Una Dillon did for UCL, what Heffers and Blackwell’s did for Cambridge and Oxford, in establishing a flagship ‘campus’ bookshop. Dillon’s, Heffers, and Blackwell’s (owners of Heffers since 1999), have all been acquired by Waterstones. Of course, our little second-hand charity bookshop in Louth was never going to be of interest to the big W.

I understand what Ernest Heffer (son of William) meant when, in his 1933 address to young booksellers, he declared that a bookshop is a ‘microcosm of everything of importance which is happening in the world’. Although more recently, when I see our world going to hell in a handcart, a bookshop is my means of escape.

As I observed the anguish and chaos in the Louth & District Hospice Charity bookshop on that last day of trading, I felt bereft. It’s true that bookshops are close to the heart of our communities, and long may they remain so.

I never imagined that I would ever take part in closing one down.

Mr Doggett, a true Heffers of Cambridge eccentric

Books, Cambridge, Family History, Heffers, Publishing, Reading, social history, Uncategorized, , , , ,

A year ago, in February 2020 I had a meeting with archivist Dr David Jones at The Perse Upper School in Cambridge. Dr Jones had kindly agreed to give a talk on the charities of Stephen Perse, at a forthcoming Cambridgeshire Association for Local History conference that, in the end, was cancelled because of COVID.

The theme of the conference was going to be, ‘The Charities that Began at Home: Historical Perspectives on Local Philanthropy.’ (thank you Antony Carpen for suggesting the excellent title). The other speakers we had lined up were Susan Woodall on the Cambridge Female Refuge; Tricia McBride on the Addenbrookes Charitable Trust; and Dr Evelyn Lord on Cambridge alms houses. Perhaps one day in the future we will be permitted to assemble for this fascinating programme.

Upon greeting me at The Perse, Dr Jones was most gracious about the history of Heffers that I’d written in 2016 (This Book is About Heffers). He was especially pleased to see a photograph in the book of John Doggett, a Cambridge gentleman who for decades, held court in the Trinity Street bookshop as a regular and loyal customer.

Mr Doggett in the Trinity Street bookshop

Several booksellers had spoken fondly about Mr Doggett when I interviewed them for my research. Suzanne Jones recalled his love of David Lean films and books by Charles Dickens. Kate Turner (née Hastings) always heard him from across the shop floor and remembered him eating her colleagues’ sandwiches (he was also spotted eating raw sausages on the gallery). Jean Clarke (known to her bookselling colleagues as Jean the Bean) remembered Mr Doggett answering the phone at Trinity Street if no-one was at the desk on the shop floor, shouting,

“There’s no-one here at the moment!”

He regularly enquired if there were any jobs going at Heffers, would talk about the ‘Beard Law’, and would stand at the front of the shop, yelling out the cast names from the 1947 film version of Oliver Twist.

In a 2016 interview with The Guardian, Heffers Manager David Robinson, named Mr Doggett as their favourite regular customer,

“He has been coming into the shop forever. It used to be Thursdays and Saturdays but is now just Saturday mornings. He has his own chair and always wants the same questions answering—have we got any books on pigs, traction engines or the First World War? He wishes everybody who comes near him a Happy New Year, regardless of the date, and then happily shuffles out of the shop for another week. He can be a distraction, but Saturdays wouldn’t be the same without him.”

Aged 90, Mr Doggett sadly passed over to the eternal bookshop in 2018.

‘Nowt so queer as folk’

Not meaning to be rude, the phrase ‘nowt so queer as folk’ seems appropriate when it comes to depicting people at Heffers. I don’t mind saying that, mainly because members of my own family served over one hundred and twenty years with the firm. The shops were a haven for many characters and eccentrics – staff and customers. According to bookseller Richard Reynolds, the Trinity Street staff were all, in their way, eccentric. Perhaps this can be said about the book trade in general.

Heffers staff badge

The bookselling side of the business at Heffers is remembered as being more ‘edgy’, although the stationery side at the shop in Sidney Street, Cambridge, had its fair share of eccentrics, as noted by retired Manager, Mr Norman Biggs who said,

“We had our moments. It makes life interesting, characters in the firm and in the customers.”

Staff shared many anecdotes about their colleagues, many long gone, such as a Sidney Street manager known as, ‘Barmy’ Clarke, who ran the Maps and Guidebooks department in the 1950s. Mr Clarke had perfected a way of avoiding having serve customers. From his counter, he could see the front door and when he saw someone approaching the shop he didn’t wish to serve, he would niftily step out the side door and re-enter from the front. Now, behind the customer, he was able to go up to them and say,

“Are you being served? Oh, I see you’re being taken care of.”

Heffers Sidney Street shop, 1953

The different Heffers shops had their own distinctive cultures, very much separate worlds. There were moments when colleagues seemed to forget that they were there to provide a service, but then you might say that this was no different to any other organisation. Perhaps at Heffers, it was question of the extent to which idiosyncrasies were accommodated, as indeed many were, over many years.

Just like their customers, some booksellers would take a dislike to a particular book or author. Duncan Littlechild, a strong pacifist, disapproved of Winston Churchill and actively discouraged customers from buying Churchill’s A History of the English-Speaking Peoples in the 1950s.

“You don’t want to buy that old rogue”, he would say.

Mr Littlechild

Considered ‘old school’ by then, colleagues would often observe Mr Littlechild ‘kowtowing’ to academic customers on the telephone.

Heffers Petty Cury bookshop

Littlechild began his fifty-four-year career at the firm as an apprentice in 1903. During the First World War he had a spell as a prisoner of war. After the war ended, he returned to Heffers. Perhaps a more incongruous memory is that of Mr Littlechild in regular conversation with a favourite customer of his, English comedian and actor, Cyril Fletcher, who appeared as the Pantomime Dame in the Arts Theatre from 1949 to 1972, in shows written by his wife, Betty Astell.

Cyril Fletcher

Some booksellers took a liking not just to particular books, but to reading in general (and who can blame them?). Marion and Dudley Davenport, who both worked at the Petty Cury bookshop, remembered a colleague in the 1950s and ’60s who sat in a corner of his section reading for most of the time. Another would occasionally lose his temper at a particular book and flail around with it, knocking other books off the shelves.

Heffers Trinity Street bookshop

The author, Julian Sedgwick, who worked at the main Trinity Street bookshop from 1991 to 2003, fondly recalled the parade of “influential, cosmopolitan, charming, grumpy, famous, notorious, odd and downright weird customers”, who continually fascinated him. His most memorable included a beaten Chris Patten, fresh from losing his seat in the 1992 election, asking for advice on books about China. He was about to head to Hong Kong and left with a stack of books; and the President of Armenia with his hefty bodyguards bearing down on the Oriental Department, asking to see the Caucasus section. They dutifully examined the twenty or so titles but made no purchase. Julian also remembers surreptitiously watching Terry Waite while he quietly browsed the shelves in the basement following his release from captivity. His dignity and sense of calm fascinated him.

I can’t wait to get back into bookshops when the lockdown is over.

Mazes, opium and publishing deals

Books, Cambridge, college servants, Heffers, Mazes, Publishing, social history, Uncategorized, , , , , ,

An autumn 2017 commission that I received from Wellfleet Press (an imprint of US publisher Quarto) led to a winter researching and writing an illustrated history of labyrinths and mazes. I spent many short days and long evenings absorbed in the joyful task of piecing together what is hopefully an informative and engaging recitation of this fascinating 4,000-year old phenomenon.

During this time I also managed to deliver a few talks on the history of Heffers of Cambridge and have more coming up in the diary. (I did however, have to pause much of the college servants research, apart from a most interesting conversation with a retired college porter from St John’s — in September last year I wrote about The artist, the college, the bursar and his cook.)

The history talks are such a pleasure for me to deliver, especially when members of the audience share their own memories of enigmatic Heffer people and places. And then, on 5thJune 2018, I had the pleasure of being a guest speaker for the Cambridge Publishing Society. My talk, entitled ‘Some Truths About Opium’, provided a welcome excuse to delve further into another aspect of Heffers — their extraordinary publishing history.

I chose the title because the first half of the twentieth century was clearly an intoxicating time for Heffers publishing. It is taken from a short paper by Herbert A. Giles, published by Heffers in 1923.

A British diplomat and sinologist, Giles was ‘the’ Cambridge Professor of Chinese and much of his output was published by the University Press. This title however, along with his exposition, ‘Chaos in China: A Rhapsody’, was published and printed by Heffers who produced  2,000 copies of the former and 1,000 of the latter. In 1924 Giles paid Heffers £10 to cover a deficit on the publishing costs of the opium paper and ten years later it was taken out of the firm’s catalogue.

Giles had originally sent his treatise to The Times. However, his stance on the topic directly opposed that of the broadsheet. In his sketch of opium in China as a drug from 874AD to the present day (early 1920s), Giles concluded that in view of the historical facts, we had better leave China to work out the opium problem themselves, without the interference of foreigners. Inevitably, the paper was returned as unsuitable. He then tried an academic journal, only to have it rejected once more. Finally, he approached Heffers.

This appears to have been a common scenario for authors published by Heffers. A scout through the old publishing diaries (kindly loaned by Richard Reynolds of Heffers) reveals that in many cases the firm provided a kind of vanity publishing service (a precursor of Troubadour perhaps?).

Extract from the Heffer publishing diaries, 1933.

Anyone who wanted Heffers to publish their book had to be interviewed by Mr Heffer (most likely ‘Mr Ernest’ or ‘Mr Reuben’ — I’ve previously written about Mr Reuben, Penguin Books and Lady Chatterley). Examples of Heffer publishing deals reveal the extent to which the financial risk was offset by some authors: 

  • ‘Agreement by letter. Author has agreed to pay £60 towards productions costs on publication and a further £20 if necessary in a year’s time.’
  • ‘Author agreed to guarantee us against loss up to a limit of £10, and to surrender the first £5 of profit to our Firm. Thereafter, profits to be divided equally between Author and Publisher.’
  • ‘No agreement, but Prof. Whitney called and agreed to be responsible for the costs of publication.
  • ‘No Agreement. Author pays all costs of production. To be published but Not Catalogued. All stock to be returned to Author, and any orders for book to be passed to her.’

Heffers first described itself as a publisher in advertisements in the early 1900s and the firm’s list grew with William Heffer’s expansion into printing. Between 1889 and 1959 the firm published around 2,000 titles. The publishing was wound down in the 1960s and ceased altogether in 1975. Several publications were cast into the bargain bin, never to reappear. Intriguing titles such as,

The Problem of the Future Life (1925)

Whatsoever Things are Lovely …Think on these Things(1927)

Mathematical Snack Bar(1936)

The Delights of Dictatorship(1938)

Finland in Summer(1938)

Prayers for a One-Year-Old(1927)

The Two Coins: An English Girl’s Thoughts on Modern Morals(1931)

Those who work in the book trade may know about the annual Bookseller/Diagram Oddest Title of the Year (of a book), instigated by Diagram Group director, Trevor Bounford, at the Frankfurt Book Fair in 1978. Many Heffer publications would have been worthy contenders for the prize. (In March 2015, I wrote a post, The oddest title for a public lecture?, as I fondly remembered the late Bruce Robertson, co-founder of the Diagram Group.)

I’m pleased to report that I did not have to pay Wellfleet Press to publish the maze book. I’m also pleased to report that the book was illustrated, designed and packaged by my talented husband, Trevor Bounford whose next book, ‘Bend the Rules’, has recently been published by the Tarquin Group in the UK.

 The Curious History of Mazes is due out in October 2018. I’ll be writing more about this in due course, and I’m already taking bookings for illustrated talks.

Do get in touch if you’d like me to come and talk to your group – [email protected]

Micro publishing from an English Tudor cottage

Books, Cambridge, Heffers, Publishing, Researching & writing social history, social history, Uncategorized, , , , , , , , ,

I run Gottahavebooks.

Three years ago we decided to set up a publishing arm for our long-established graphic design business. My husband Trevor Bounford (illustrator, artist and author) has been designing and creating books for over 45 years. With our shared interest in social history and the prospect of more ‘free’ time on my part after completing the PhD, we set up Gottahavebooks in 2015.

What we now have is very much a cottage industry.  And that’s not just because we run the business from our Tudor cottage in a village near Cambridge. We like being small scale. For me this is especially appealing after many years of working in large organisations with highly rigid structures and politicised cultures. I’m loving the new freedom and flexibility of working independently as a writer, editor and micro-publisher.

Our publishing is driven by a desire to share people’s stories, and our titles and activities reflect this.

In 2015  Richard Houghton needed to publish the memories he had gathered from people who had attended Rolling Stones concerts in the 1960s. Richard and Trevor jointly devised a concept they named as ‘You Had To Be There’ and we set about getting Richard’s book to press in double-quick time. We also liaised individually with his 500 contributors, confirming their place in the book and keeping them up to date with the production. This was very time-consuming but worthwhile, and we were pleased to have helped Richard with his first publication.

Our second book, ‘Days of Sorrow, Times of Joy’ by Frances Clemmow (2016), is an extraordinary family memoire, interwoven with the grand picture of modern Chinese history from the late nineteenth century through to the Second World War. Trevor had previously assisted Fran with the design, layout and production of a self-published edition in 2012. We offered to publish a new extended edition as a way of helping Fran to share her story with a wider audience, and we were delighted when historian Michael Wood agreed to contribute a foreword. Professor Anthony Bradley describes the book as a,

‘living history, in which the actors in a far-reaching drama speak in their own words. We need not today endorse all aspects of the missionary enterprise, but readers of this impressive and enjoyable book will surely long remember the vivid scenes in which one family’s commitment enabled its members to play a part in events that have helped to shape our world.’

And ‘Philatelic Evangelist’ Devlan Kruck extols the art of Victorian letter writing in a delightful blog post.

We’re pleased to support Fran when she gives talks to local history societies and we’ve recently made this brief film, featuring a cameo from her book:

Our third publication is my own illustrated social history of Heffers of Cambridge. I’ve already written quite a lot about it in previous posts. I too give talks and very much enjoy the audience feedback.

Our forth publication is an unexpected and delightful outcome of the research for the Heffers book. We’ll be announcing this quirky title over the next few weeks.

I’m currently editing another forthcoming Gottahavebooks publication, ‘The Singer’s Tale’ by Carol Grimes. This is Carol’s captivating story in her own words,

‘Forever entwined, my young and my old mind, the voices inside me that chatter and chide, encourage and rage, as I look both outwards and in with the curiosity of a benign, yet wary stranger.’

Born in 1944, Carol spent the late 1960s and ’70s living in a ‘so-called community of freaks, immigrants and photographers, artists, writers, musicians and filmmakers, drug dealers, models, fashionistas, groupies and hangers-on.’

In 1967 Carol married artist Larry Smart and their son, Sam, was born. If you hurry, you can catch a retrospective of Larry’s work at The Muse Gallery, Portobello Road, London. It finishes on 2 July 2017.

Through Gottahavebooks we get to meet and work with really inspiring authors, and we get to hear and share many fascinating memories.

It is a joy and a privilege.

Two small dogs, an exotic caged bird and wandering hands

Books, Cambridge, Heffers, Higher education, Researching & writing social history, social history, Uncategorized, , , , , , , , , , , ,

The radio silence over recent months is mainly due to time spent on project managing the 2017 Cambridge History Festival on behalf of the Museum of Cambridge. Considering the vital role that the Museum played in my plea for Heffers stories, it seemed most fitting to work with the trustees, staff and volunteers on this event.

And it was a pleasure. I particularly love the fact that the festival is a community-led initiative. Caroline Biggs, the Creative Director, like so many of us, is passionate about local history. She’s currently researching the story of Daisy Hopkins, arrested in 1891 for ‘walking with a member of the University’. Caroline writes her own blog on Real Cambridge.

Immediately after the festival, I delivered a talk at University College London on the topic of university and campus bookshops. I also started work on editing the next Gottahavebooks publication, ‘The Singer’s Tale’ by jazz singer, Carol Grimes; an autobiography that is refreshingly free from affectation, infused with raw honesty and emotion. Out later this year, it will appeal to many, no doubt.

Now I’m easing back into my own research and writing, catching up with local history conversations. As I do so, here is lesson number three from doing an illustrated social history of Heffers of Cambridge. It is a brief reflection on the practicalities and pitfalls of collecting and recording stories, with extracts from ‘This book is about Heffers’.

The first lesson, ‘Possession is a delicate issue’ tackled the tricky issue of having a personal connection with the topic of the research, and what to do if you find yourself being told what to write!

The second, ‘Connecting up and creating a conversation’, set out the various networks and places that enabled me to reach many people who were willing to share their memories of the firm. I also refer to some of the sources for printed and digital materials. Links to all the networks and sources are provided.

Lesson 3: two small dogs, an exotic caged bird and wandering hands

Visits & gatherings                                                                                                                                         It’s surprising how trusting people can be when it comes to arranging interviews, especially in their own homes. Though perhaps I’m also trusting, as I usually (but not always) go alone. If you’re planning to audio record or film the encounter, do let your host know beforehand. I always declare that the recording saves me having to take notes, and confirm that I will not share it with any third-party. I also have a release form which I ask people to sign. At the end of the Heffers research I had over fifty hours of audio recordings!

Make sure you have enough battery charge in your audio recorder. If you run out and don’t have spare batteries, remember the recording facility on your mobile phone, which can be a great back-up. This happened when I visited author, Pippa Goodhart, who had worked at Heffers from 1974 to 1986. On reading the completed book in November 2016, Pippa kindly told me,

‘You’ve achieved a wonderful balance between a thorough factual account and a very human, often heart-warming and amusing account, and I think you’ve absolutely nailed the character of the Heffers firm… how it was/is made-up of so many characters.’

This is exactly what I had hoped to do by blending stories from living memory and the desk research. I’m thrilled with Pippa’s feedback.

Also, when setting out on a visit, make sure you get all the letters and numbers in the right order when entering them into the SatNav. On one excursion I found myself heading towards Norfolk instead of Suffolk. Not a disaster maybe for one who once lived in North Norfolk and still craves the seaside, but embarrassing nevertheless. The detour meant I was late for my appointment.

The setting of the encounter can drastically affect the quality of the recording. The more challenging, from a recording perspective, included a gathering of several ladies in someone’s lounge, a one-to-one in the corridor of a bustling academic building, and a three-way encounter in someone’s home interspersed with contributions from two small dogs, and an exotic caged bird.

Many meetings involved tea, coffee, sausage rolls, cake and chocolate biscuits, as well as great stories. Much to my delight. It is no wonder that I have walk five miles a day.

The ladies mentioned above had worked as invoice girls in the top office at the Petty Cury bookshop in the 1950s and ’60s.

The invoice girls in the top office at the Petty Cury Bookshop

Some of their memories relate to the 1960 publication of Lady Chatterley’s Lover by DH Lawrence. I like this one:

‘The girls had been told they were not to concern themselves with the content of the book. This may have been irresistible for some but they recall that they were more intrigued by books on forensic medicine with their graphic illustrations – occasionally giving themselves nightmares.’

Whilst I usually prepare some notes in advance of what topics I’d like to cover, I prefer the exchange to be more of an open conversation than a structured interview. See what comes up. What then emerges is arguably, more authentic. Sometimes a really significant memory may be shared after you’ve switched off the recorder and when you’re about to leave. If that happens, write it down the moment you get in the car. You can always go back to the person another time to check out the detail.

A particularly memorable visit, kindly arranged by retired bookseller, Clive Cornell, was to the home of his former colleague, Frank Collieson who at the time was fast approaching his ninetieth birthday. At the end of a most captivating afternoon with the two gentlemen, I went to shake Frank’s hand, and he gave me a big hug. As I walked back to my car I found myself in tears. I was most saddened to hear of Franks passing a few weeks later but pleased to learn that he did make that special birthday. I do treasure the meetings, however brief, and fondly recall Frank reminiscing about Heffers as he alternated between glasses of Bushmills whiskey and cups of tea. Much of Frank’s voice is in the book, not only from that afternoon but from a 1985 BBC Radio interview, his writings, and the extraordinary publicity materials he produced for the firm over many years. (The only time I ever broke my rule about sharing a recorded conversation with a third party was when I sent the recording of that afternoon to Frank’s daughters, after he had passed away. Jenny had been present at Frank’s house anyway, and had joined in the conversation.) Earlier this month I received a wonderful letter from a reader in Ireland who had known Frank, thanking me for putting his contribution into print.

Memory cafe
I describe the memory cafe at the Museum of Cambridge in a previous post. The event was a pivotal moment, providing a tangible sense of place for the project.

Photographs
As we all know, photographs can be a great tool for triggering memories.

Audrey (rear left) sorting through fire-damaged books.

This image, from a news report on the 1946 fire at Petty Cury, took Audrey and Peter Coleman back to the day they first met. Audrey was working in accounts for Miss King at the time and Peter, who worked for the Electricity Board, attended to the repairs. Audrey says,

“We didn’t know anything ’til we got to work and there’d been this awful fire. Miss King said we’d better first go back for a little while because the Police and everyone were there. We went to her mother’s house in Clarendon Street and then we came back and had to help clear up. All of us put turbans on our heads. There was all the smoke and an awful lot of damage. We had tarpaulins up and we had our national cash machines transferred to the basement. All the books were charred. It was horrible.”

Not all the damaged books were successfully removed, however. Over a decade later, Clive Cornell observed charred books on the shelves when he started work at Petty Cury as a shop assistant in 1958, and Frank Collieson saw the scorch marks still there in 1962.

Telephone calls
If you’re collecting someone’s memories via a telephone call, do tell them if you want to record the conversation. I used the loud speaker facility on my mobile phone and recorded the conversation on my digital recorder. Not ideal but adequate.

Books, written accounts and emails
Robert Webb tracked down Sue Bradley’s fascinating 2008 oral history of the book trade via the British Library and I bought the last copy in stock. The book included accounts by Nicholas Heffer and bookseller Frank Stoakley, who served over sixty years with the firm and worked with my great-grandfather. Online you can find summaries of the transcripts. I didn’t have the time or resources to visit the Library and listen to the recordings, but the topics listed in the summaries were nevertheless very useful.

I had written accounts from several former Heffers staff, and from customers. For example, Shelley Lockwood, a Cambridge alumnus and oral historian who now works for the David Parr House project in Gwydir Street, kindly wrote about her experience of Heffers as a student, setting up an account and using her Heffer diary. And Mark Jones, a former Heffers employee who now lives in Scotland, wrote his own memories of working for Heffers Sound. Here is one of his stories from the book,

‘One year, on the last Saturday before Christmas, whilst putting a refund through for a Russian student, Mark accidentally swiped her debit card before first entering the amount to be refunded. Automatically, the till instantly refunded the first four digits of her card number. On the busiest and most profitable day of the entire year, Mark had given away £4,567. His manager was very understanding and the money was returned after a week or so (the student had to ask her bank to refund the refund). The cash register was reprogrammed to prevent a similar error from ever happening again.’

Communicating by letter
Don’t forget that some people still prefer to communicate by letter. for whatever reason. I found former Heffers director, Norman Biggs, via Bunty Heffer who kindly gave me his address. I wrote to Mr Biggs and subsequently arranged our three visits by letter. He had been in charge of Heffers Stationery and the Sidney Street premises for many years, and his stories were most illuminating. He recalled, for example, some of the characters from Cambridge academia,

‘One of the Proctors used to come into the Sidney Street shop early morning, soon after nine o’clock. He hadn’t combed his hair, he clearly hadn’t shaved and his pyjamas were sticking out from the bottom of his corduroy trousers. Another time, an academic customer ended up running out of Sidney Street screaming because they could not find a particular type of stationery file that fitted his exact requirements from the hundreds of options available.’

Mr Biggs also kindly loaned me a very grand portfolio, presented to him by Heffers on his retirement.

Social media
Social media has an important role to play, not just in reaching people but in gathering memories, no matter how fleeting. Remember, it’s a continuous feed on both Facebook and Twitter. People will react to an image or quotation. You will get more responses to something specific than to a general plea for stories. Publish your posts at different times of the day and always engage with the responses. It helps if you have a personal connection with the topic and if you share your own memories. Through the dialogue you will no doubt find people who are willing to talk further.

Diplomacy at all times
When collecting stories from living memory, you are very likely to hear anecdotes about people who are still alive. If someone is indiscreet or insensitive, don’t react. Move on to another topic.

Be aware, when writing up, that different people will recall the same incident in differently. It’s a good idea to cross-reference stories and double-check with all sources. Often, just a slight tweak can help to avoid any potential embarrassment or consternation.

A challenging topic in this case was the tricky issue of ‘wandering hands’. As I state in the book,

‘like many organisations certainly at the time [the 1960s], some male colleagues had what was then termed ‘wandering hands’, giving the phrase ‘hands on’ a somewhat different and unpleasant meaning, particularly for the ladies. It would not be appropriate to deny that this occurred, as so many have mentioned it when interviewed for this book, but it would also be inappropriate to name the alleged culprits, who are now long gone. Needless to say, for some ladies, taking dictation could be a hazardous chore, when they were trapped between the wall and their manager. For others, there were certain amenities best avoided, so not to give a gentleman colleague an opportunity to get too close. John Welch [General Manager] was made aware of certain issues on his arrival in 1964 and his response, not untypical of the time, was, “we all have our little idiosyncrasies”.’

And In a previous post I wrote about the challenges of having a personal connection with the topic. I share my thoughts on this blog with the aim of hearing what others think about a range of different topics, and this has been difficult one.

As I said in the previous post, the memories of Heffers are uncomplicated but the family association with the firm did cause a moment of anxiety. That moment came when a member of my family (who had not worked for Heffers) demanded that they be included in the book. As I mentioned in the post, I was told in no uncertain terms that Heffers is “our” family firm. It was because of this they felt they had a right to be included.

This not only created a rather delicate situation, it was deeply upsetting. It was not a matter of disagreeing with their opinion but of balancing that opinion alongside those held by others. Particularly those who had had a more direct involvement with the firm – who were inside that world. This is why, in the book, I acknowledged the claim about it being “our” family firm, whilst at the same time declaring that no doubt Heffers had engendered a similar sense of loyalty in many Cambridge families. I didn’t want to upset other families whose members had given many years of service to the firm, as well as my own. The story of Heffers belongs to everyone and no one. It doesn’t belong to the Heffer family or to any one family, and certainly not to mine.

Everyone’s experience is different and there is a need for diplomacy and sensitivity when collecting and sharing living memories. There were many things that came up in the interviews that I chose not to write about, for the sake of people’s feelings, and I took great care with what I did write.

At the end of the day, it’s a collection of different viewpoints. That’s what history is.

Connecting up and creating a conversation

Books, Cambridge, Heffers, Researching & writing social history, , , , ,

Lessons from doing an illustrated social history of Heffers of Cambridge

I don’t claim to be an expert on doing social history, or any sort of history, and I did have some terrific help with aspects of the Heffers project. My aim in this series of blog posts is to reflect on the experience and hopefully, by doing so, share some useful lessons for anyone who wishes to undertake a social history. I’d also love to hear from anyone who has advice to share, as this experience has left me wanting to do more, and I have a lot to learn!

The first post, Possession is a delicate issue tackled the tricky issue of having a personal connection with the topic of the research, and what to do if you find yourself being told what to write!

In this second post, I refer to the various networks and places that enabled me to reach many people who were willing to share their memories of the firm. I also refer to some of the sources for printed and digital materials, and will be expanding on exactly what I used in a later post. Links to all the networks and sources are provided, plus one or two publications written by authors whom I was fortunate enough to meet during the project.

Lesson number 2: Connecting up and creating a conversation

I may originate from Cambridge but having lived and worked in Norfolk until relatively recently, I had no network as such in the area, apart from family friends. Eve Stafford, who is featured in the book, was the first family friend to have a conversation recorded about her time at Heffers. Eve then facilitated my introduction to Heffers retirees, Marion & Dudley Davenport, Peggy Green and Audrey Coleman, who all have stories in the book.

It didn’t take long of course to identify other effective ways to reach those with memories of Heffers and start a wider conversation. On 23rd January 2016, Chris Elliott published a plea for stories with my contact details in the Cambridge News Memories section. Also, in January, I emailed Chris Jakes at the Cambridgeshire Collection at the Central Library, declaring my intention to carry out some desk research there. Chris responded with very useful and specific information on what the Collection held about the firm and the bookselling trade. Meanwhile, Robert Webb (who’s father worked for Heffers and who worked for the firm himself) found Becky Proctor (running the Mill Road History Project at that time), who suggested I put a plea via the Cambridge in the Good Ol Days Facebook Group. Robert Webb also contacted Fonz Chamberlain, the Cambridge Historian, who writes about Cambridge history and who owns a lot of memorabilia.

As it turned out, both Chris Jakes and Becky Proctor contributed stories for the book (Becky worked as a bookseller at Heffers in the early 1990s). The Facebook Group, run by Derek Smiley, was a great way to reach people with memories of Heffers. It really helped to have something interesting to say about the topic when exchanging thoughts on Facebook. This is where a personal connection or some local knowledge can be useful. Sharing memories, even brief reflections, is a great way to get a conversation going. It’s important to post regularly, whilst at the same time, not making a nuisance of oneself.

I wanted people to understand my motivation for writing the book, and to appreciate that I too, shared their enthusiasm and interest in the topic. To that end, I had already written about my interest in Heffers in my own blog, as early as February 2014, in Choosing books, living life. In fact, it was through this post that I met Robert Webb who must have been keeping an eye out for references to Heffers, as he contacted me after having seen the post. My next reference to Heffers was in Heffers & E.M. Forster, libraries, books & a Del Boy moment, followed by Heffers and the elusive bust, This book is about Heffers, Portrait of a bookseller: the pacifist, and Mr Reuben, Penguin Books and Lady Chatterley. I regularly shared the blog posts via Facebook and Twitter and made some really useful connections in doing so. Bookseller, Claire Brown, got in touch via my website (Claire’s stories are in the book) and I made a useful connection with Dr Samantha Rayner at University College London via Twitter. Samantha kindly facilitated my access to the Penguin Archive at the University of Bristol, and I’m planning to do a talk on Heffers for her Masters students in early 2017.

Whenever I refer to Heffers on Twitter, I use a hashtag. Over the past year, I found that if you googled Heffers or Heffers of Cambridge, images that I had shared, including the book cover of ‘This book is about Heffers’, which we had designed very early on (I shall be writing about the book layout and design later in this series), were fairly prominent. Along with images of large ruminants…

On 2nd February I attended the launch at Heffers of The Promise by Alison Bruce. I had met Alison a few months earlier when she kindly gave a talk at a writing group meeting that I had co-convened in our village. Alison, whose relationship with Heffers is shared in the book, invited me to attend her launch and it was there that I introduced myself to David Robinson (manager of Heffers), bookseller Richard Reynolds and retired bookseller Clive Cornell, who had kindly responded to the Cambridge News Memories plea. I subsequently had a meeting with David and Richard at the shop to tell them about my plans, and to ask if they had anything that may be useful. It turns out they did, including twenty years worth of staff newsletters, the Heffers publishing diaries and other fascinating memorabilia. Much later, in April, I attended another book launch for Timed Out by Barbara Lorna Hudson. Kate Fleet at Heffers had given Barbara my contact details, as she had worked at Heffers as a student in the early 1960s. I attended the launch, bought the book and not only enjoyed it but have retained my contact with Barbara who, as I learned later, was embarking on a second career as a fiction writer after working as an Oxford academic.

Also, in February I emailed the Cambridge University Alumni Office, asking for stories. By then I had written an Advance Information Sheet, which provided a useful summary of the proposed book. I received a swift response and the Alumni team used social media to reach out to Cambridge alumni all over the world. And I emailed Mike Petty, renowned local historian, and he not only agreed to meet up for a chat over coffee but also sent a list of useful references from his own ‘Chronicle of Cambridge News’, a terrific digital database of Cambridge events and stories.

Whilst virtual communication via Facebook and Twitter is great, never underestimate the value of getting together face-to-face. A pivotal moment in the Heffers project was a memory café at the Museum of Cambridge, on Friday 26th February. The Museum, located near the city centre, provides a tangible sense of place and plays a vital role in bringing people together for exchange and reflection. At this event I met members of the Heffer family and Heffers staff, past and present. David Robinson had always wanted to meet the Heffer family, and this was his chance, also. I brought posters and materials to the café and we had a small display. People like to look at photographs and memorabilia, which can of course trigger memories. Others also brought artefacts, including William Heffer who brought the original lease on the Petty Cury bookshop from 1896 –how exciting!

Hilary Cox-Condron at the Museum, made a terrific six-minute film of the memory café, starring Bunty Heffer, now aged 96 years. I was impressed with how relatively easy it was for Hilary to create the film on her mobile phone and I’m planning to use film much more in 2017 to share stories and images from my research and from Gottahavebooks publications.

Early on in the project, having received a communication from Kate Fleet, Heffer’s very enterprising Events Manager, asking if I would be interested in launching the book at Heffers, I had an opportunity to fix a publication date. Thus, I duly agreed with Kate we would launch the book at Heffers on 10th November 2016.

Now I had a DEADLINE.

Better get on with collecting and recording the stories.

How I did that is the topic of the next blog post.

Possession is a delicate issue

Books, Cambridge, Heffers, social history, , , , , ,

Lessons from doing an illustrated social history of Heffers of Cambridge

One day, back in February this year, whilst striding down Trumpington Street after spending an afternoon at the Cambridgeshire Collection, I felt a rush of pure elation and was reminded of some advice a friend had recently shared on my future direction after finishing the PhD. She said ‘do what gives you joy’.

9780993378133
Published 21st Oct 2016

Since that time the experience of researching, writing and publishing ‘This Book Is About Heffers’ has given me mountains of joy – as well as anxieties, challenges, frustrations, and sadness. There were many things to tackle. For example, the pros and cons of having a personal connection to the topic, finding people willing to share their memories, using digital networks without making a nuisance of oneself, making the most of a face-to-face gathering, visiting people in their homes (and finding their homes in the first place!), recording conversations (with rather odd, and sometimes peripheral, sound effects), finding myself dreaming about it all, and deploying diplomacy at all times.

 

 

I don’t claim to be an expert on doing social history, or any sort of history, and I did have some terrific help with aspects of the project. My aim in this series of blog posts is simply to reflect on the experience and hopefully, by doing so, share some useful lessons for anyone who wishes to undertake a social history. I’d also love to hear from anyone who has advice to share, as this experience has left me wanting to do more, and I have a lot to learn!

 Lesson number 1: Possession is a delicate issue

It’s not obligatory to have a personal connection with the topic but if you do, it can help, especially at the beginning when you’re trying to explain why you’ve embarked on such a major undertaking. And even when the word is out, (people said ‘she’s writing a book about Heffers’) you’ll need to revisit that special connection from time to time. For me, there were many quiet moments in the study when I thought about my family members who had worked for the firm. It sounds whimsical but I sensed their approval of the legacy I was trying to create and it gave me an inner confidence. It was, and still is, a nice feeling.

A personal connection can also, however, create a bit of a dilemma, as it did with this project. The book was inspired by my childhood memories of visiting Heffers Children’s bookshop every Saturday morning, and of course, by my family’s association with the firm. The memories are uncomplicated but the family association caused a moment of anxiety, which I will explain, as I suspect the scenario is not uncommon.

I hail from a line of Cambridge booksellers, bakers, college bedders and bus cleaners. Members of my family clocked up 120 years of service with Heffers, starting with my great-grandfather, Frederick Anstee, employed by William Heffer in 1896 when the Petty Cury bookshop was first opened. Frederick, along with bookseller F. J. Sebley, was one of the first employees at Heffers, at least on record. Since then of course, hundreds of people have worked for the firm and indeed there have been periods when Heffers employed well over 500 people at any one time across the bookselling, stationery and printing divisions. There are several stories in the book about the different ways in which people got started at Heffers, and how they fared. Frederick, who rose to become Head of Science, sadly died suddenly in 1944 whilst still in service.

The part that Frederick played in helping to build the firm is rightly something to be proud of. That pride is boosted by a letter from a family friend, Duncan Littlechild (bookseller with Heffers for fifty-four years), written in 1968 on the death of my great-grandmother, Frederick’s widow. In expressing his condolences, Littlechild declared that it was Frederick, along with Ernest and Frank Heffer, who ‘founded’ the firm. This of course is his opinion, his ‘selfish feeling’ as he describes it, about a friend whom he described as an, ‘oh such perfect father who lived for his family’. After careful consideration, I decided not to quote this in the book. Another of his ‘selfish feelings’, too indelicate to include, was his opinion that Ernest and Frank were, ‘the only two Heffers who were worth more than a pound a week.’

Littlechild’s letter wasn’t actually the issue that caused the ethical quandary as I wrote the book, though it probably contributed. In late July, I was told in no uncertain terms that Heffers is “our” family firm and that this must be stated in the book. This created a rather delicate situation. Whilst I didn’t want to hurt anyone’s feeling, I wasn’t comfortable with making such a claim. Nor was I comfortable with being told what to write. I don’t mind being asked to take something into consideration, and in my work I do try to be sensitive to people’s feelings – and to my own. And so, when this exchange occurred, a number of questions, some of which I’d already been grappling with, came to the fore.

How do you balance personal involvement with a dispassionate telling of the story?

Perhaps it’s like doing sociology, you must hold your connection up to the light so that it can be seen and acknowledged. I did include a narrative about my family’s association with the firm and indeed quoted letters from members of the Heffer family who clearly had high regard for Frederick. I also acknowledged the claim about it being “our” family firm, whilst at the same time declaring that no doubt Heffers had engendered a similar sense of loyalty in many Cambridge families.

Who does the story belong to?

I’m collecting, curating and interpreting people’s memories that are given freely and openly. The history of Heffers, as with other histories, is not in some exclusive ownership. It lives in people’s minds and it’s evolving. The story belongs to everyone and no one. It doesn’t belong to the Heffer family or to any one family, and certainly not to mine.

Who has responsibility for the publication?

As the author, and the publisher in this instance, I have the responsibility. I may have an aversion to the phrase, ‘my book’ (for reasons I need not explain here), but it is my doing. I initiated the project, took control and decided what to write. I was sensitive to people’s feelings, I checked stories and quotations and I made changes accordingly. I did my best to get things right and I didn’t want anyone telling me what I should write. In that sense, perhaps is has to be ‘my book’.

The next post will be about finding people with stories to share.

 

Mr Reuben, Penguin Books and Lady Chatterley

Books, Cambridge, Heffers, Uncategorized, , , , , , , , ,

THIS BOOK IS ABOUT HEFFERS, published on 21st October 2016, aims to convey something of the story, style and character of the Cambridge phenomenon that is Heffers, the bookshop that is ‘known all over the world’. This post introduces Reuben Heffer (a key figure in the history of Heffers), and his association with Penguin Books.

Mr Reuben

Employees of the firm generally referred to members of the Heffer family as ‘Mr’ Sidney, ‘Mr’ Ernest etc. and the ladies as ‘Miss’, although this convention had mostly fallen out of use by the mid-1970s. Reuben George Heffer (1908-1985) is still sometimes referred to as ‘Mr Reuben’.

Reuben Heffer
Reuben Heffer

Younger son of Ernest and grandson of William Heffer (the firm’s founder), Reuben was educated at the Perse School, Cambridge, where he acquired an interest in modern languages, which he read at Corpus Christi College, Cambridge. He also read economics. Having trained at the London School of Printing, he joined the firm’s bookselling side after the untimely death of his brother, Arthur. In the Second World War he joined the RAF, serving in flight control and as a squadron leader. He took charge of the bookshop in Petty Cury in 1948 and was Chairman of the company from 1959 to 1975. He was on the council of the Booksellers Association, of the 1948 Book Trade Committee, of the Society of Bookmen, and of the Sette of Odd Volumes.[1] John Welch, appointed by Reuben as the first general manager in 1964, described him as a man of considerable charm; unfailingly generous of his time and quiet advice: ‘Honest and caring, he was above all a liberal man. Though holding firm views, he never inflicted them on anyone. His great talent, giving him abiding pleasure, was to encourage success in those younger than himself.’[2]

Reuben was largely responsible for the continued existence of the Cambridge Review[3] from 1939 and his other activities included serving as a magistrate for twenty-seven years, and with the Marriage Guidance Council, the Trustee Savings Bank, and the Cambridge Preservation Society. The Open University awarded him an honorary MA degree in 1979. Bookseller, Frank Collieson, in Remembering Reuben,[4] wrote that within the book trade, while eschewing office, Reuben was undoubtedly influential, his authority being genuinely modest and understated. Of Reuben he declared:

‘It was a joy to watch him open a book. No spine-cracking for Reuben: the book, whatever its format, would sit easily in his left hand as if measured for it: while the fastidious fingers of his right would turn the pages slowly and without injury from the top.’

Penguin Books

Over the years Reuben had built such a good relationship with Penguin Books that he was invited to be a contributor to the publication Penguin’s Progress 1935–1960, a celebration of the publisher’s Silver Jubilee, issued in 1960. He was in good company; other contributors ‘from the outside’ were Compton Mackenzie, Michael Grant, Elliott Viney and Richard Hoggart.

In 1957, thanks to Reuben’s ingenuity, Heffers had opened the first bookshop in the UK
dedicated to Penguin and its associated paperback brands, located at 51 Trumpington Street, Cambridge (on the corner with Downing Street). This was something of a coup for Heffers in the Cambridge bookselling trade, and a key Heffers rival was not at all pleased, as will be revealed in THIS BOOK IS ABOUT HEFFERS.

Penguin catalogue 1958
Penguin Books catalogue 1958

Lady Chatterley

Nineteen-sixty was also the thirtieth anniversary of the death of author D.H. Lawrence, and, to mark the occasion, Penguin Books decided to publish seven of his titles, including the unexpurgated edition of Lady Chatterley’s Lover. Charged under the Obscene Publications Act of 1959 for doing so, the publisher was put on trial at the Old Bailey, represented by Michael Rubinstein, ‘the book trade’s lawyer’ and defended by Gerald Gardiner QC. On 2nd November 1960, Penguin was acquitted when the jury passed a ‘not guilty’ verdict. In the end, Reuben, who had been listed as a possible witness, was not one of the thirty-five called.

Penguin went on to sell three million copies of Lady Chatterley over the next three months and Heffers contributed to those sales. Prepared for a favourable verdict, the invoice office at Heffer’s Petty Cury bookshop had already typed invoices, so they were ready to go out with the orders as soon as the trial was over. Bookseller, Dudley Davenport recalls the big rush for copies at Petty Cury, “the place was packed out”. Naturally, the recently-opened Penguin shop was hectic too. In his published memoirs, Michael Black, an editor at Cambridge University Press at the time, recalls looking from his office down into the street on publication day:

‘Heffer’s Penguin Bookshop was directly opposite my window, and on that morning there was a very long queue. There still used to be errand-boys in those days, and more than one had taken time off to join the queue and was standing there with his bike. I reflected mildly on the literary tastes and interests of errand-boys – but I suspect they weren’t any different from other people’s.’[5]

THIS BOOK IS ABOUT HEFFERS contains previously unpublished images of the Heffer’s Penguin Bookshop in Cambridge at the time it opened.

There may well have been a Heffers board meeting to discuss the question of stocking the book, although clearly by the time of the trial the firm was in favour. As William Heffer says today of his father, Reuben, “I’m sure he would have been perfectly happy to stock it.”

Norman Biggs, former director of the stationery division reflects, “The view taken was that you couldn’t censure, and certainly not in a place like Cambridge.”

In THIS BOOK IS ABOUT HEFFERS, former employees recall reactions to the publication.

THIS BOOK IS ABOUT HEFFERS by Julie E Bounford will be available from Heffers of Cambridge, from November 2016.

[1] Founded 1878 in London by the bookseller Quaritch, the Sette today remains a small social club dedicated to book collecting, printing history, and bibliophily.

[2] Welch, J. (2004) ‘Heffer, Reuben George (1908–1985)’, Oxford Dictionary of National Biography, Oxford University Press.

[3] The Cambridge Review (A Journal of University Life and Thought), was first published in 1879. It continued for many years after the Heffers acquisition and, after 119 volumes in total, finally ceased publication in 1998.

[4] Published in the Cambridge Review, 1986.

[5] Black, M. (2011) Learning to be a Publisher: Cambridge University Press, 1951 –1987, Personal Reminiscences, Cambridge University Press.

Portrait of a bookseller: the pacifist

Books, Cambridge, Heffers, , ,

Portrait of a bookseller: the pacifist

 As several observed in conversations for my research on ‘This book is about Heffers’, the bookshop was a haven for many interesting characters.

 R D Littlechild (1889-1974)

R D Littlechild, Heffers 1937
R D Littlechild, Heffers 1937

Sidney Heffer, son of the firm’s founder, wrote in the 1950s,

‘It would be impossible to detail the numerous errand boys, apprentice boys and assistants who entered our employment but mention may here be made of a few who coming to us in almost the beginnings of really vital things have cast in their lot with us and stayed the course.’

Gratitude is sent out to a few who could tell the story of Heffers from a different point of view, including R D Littlechild, appointed as bookselling apprentice in 1903, as recorded in the first company Minute Book,

‘D. Littlechild, entered apprentice for 5 years at 2/- per week on April 25th 1903’

Duncan Littlechild, a strong pacifist who disapproved of Churchill, actively discouraged customers at Petty Cury from buying Churchill’s A History of the English-Speaking Peoples in the 1950s,

‘you don’t want to buy that old rogue’, he would say.

Considered as old school by his colleagues at this time, he would often be observed as ‘kowtowing’ to academic customers on the telephone.

During the First World War Littlechild was a prisoner of war. In November 1917, The Cambridge Independent reported,

‘LANCE-CORPL. R. D. LITTECHILD – Mr. E. Littlechild, 2, Park-parade, has received the following letter from an officer regarding his son, Lance-Corpl. R. D. Littlechild of the Royal Scots: “I regret to be the bearer of news which will cause you great anxiety and suspense, but your son, Lance-Corpl. R. D. Littlechild, went into an attack on the 2nd of this month, and it has been so far impossible to ascertain anything definite regarding his fate. None of the company who arrived saw him hit, but several fell in to the hands of the enemy. You will have to wait patiently, perhaps several months, before hearing news. He was a cheerful and brave soldier, and a highly efficient N.C.O.” Lance-Corpl. Littlechild had been in France since June. He was formerly employed by Messrs. Heffer and Son, Petty-cury.’

Thankfully, he survived and returned to his job at Heffers to continue his distinguished 54-year career. Like many booksellers, Littlechild had great wit and a fantastic memory for faces and books. He was outstanding in debating circles and enjoyed debates against Cambridge undergraduates. On his retirement from the firm in 1957, the Cambridge Press reported that generations of publishers’ travellers had called on him and he always liked to remember the more leisurely days of the early part of the century when the traveller would call in his silk hat and with his bag of books pushed on a barrow from the station by an outside porter.

This post is dedicated to those who went over the top.

‘This book about Heffers’ will be published 1st November 2016, and will be available from Heffers Bookshop, Trinity Street, Cambridge, UK

This book is about Heffers

Books, Cambridge, Heffers, , , , , , , , ,

This book is about Heffers: the bookshop that is known all over the world

William Heffer, William Heffer,

Bowes and Bowes, Bowes and Bowes,

Galloway and Porter, Galloway and Porter,

Deighton Bell, Deighton Bell

This rhyme, sung to the tune of Frère Jacques, harks back to a golden age of bookselling in the early to mid-twentieth century Cambridge when the city was served by several excellent establishments, each with their own distinctive history and character. This book tells the story of just one; Heffers of Cambridge, founded by William Heffer in 1876. As a bookseller Heffers enjoyed that golden age. And as a bookseller Heffers was and still is, ‘known all over the world’. What may not be known worldwide, however, is that Heffers has always been a stationer and was once a prolific publisher and printer. In 1933 ‘Mr Ernest’ (son of William) wrote to The Times, challenging the notion of Heffers bookshop as a craft emporium.

EFFERINI CRAFTELLI

TO THE EDITOR OF THE TIMES

Sir, – It seems almost ungrateful to criticize such a delicious jeu d’esprit, and we would not do it, except for one reference you make to Oxford. You say that Heffer’s of Cambridge is a bookshop known even to Oxford men, and then go on to pack that bookshop with “little crafts.” Mentally one conjures up visions of wool and of pewter, of seagrass stools and barbola, and the like, on intimate terms with and indeed almost dominating all that is best, and a great deal that is less than best, in the whole realm of books.

Now, Sir, Cambridge by experience knows better; but Oxford, knowing chiefly by repute, might be led to have a wrong conception of what our bookshop really is. May we beg of you to correct this possible misconception before it spreads too deep for correction?

The Efferini Craftelli is carried on at our Sidney Street branch, whilst Heffer’s books is in the Cury: and come there who will, they shall find neither frills nor furbelows: they shall hunt without success for wool and the silk and the straw that delight the heart of woman. The only craft “worked” there is the craft of books.

Yours faithfully,

E.W. HEFFER,

Director, W. Heffer and Sons, Limited,

3 and 4, Petty Cury, Cambridge

Published in The Times, 20th January 1933

Whilst, arguably, the impressions held by Oxford men or what delights the heart of woman may not concern us, it is a fact that the ‘bookseller’ and ‘stationer’ trades are from the same stable. Chrimes, in his 2012 portrait of Cambridge, tells us that Cambridge University licensed sellers of books to work from ‘fixed stations’, initially in churches or outside their north and south walls. As one of the few stationary trades, the bookselling trade was considered superior to that of itinerant pedlars. The Latin word, ‘stationarius’ had been used to mean a trader with a fixed place of business, but booksellers secured this term for themselves. The ‘e’ in stationers was an eighteenth century derivation. Oldfield, on the other hand, in his 1944 article on Cambridge and its Stationers, insists the derivation rests rather on the metaphysical translations, ‘that which is established by custom’ … than the literal rendering of a ‘place of abode’ or ‘station’.

In a similar fashion to E. W. Heffer’s eloquent retort, I aim to convey something of the style and character of the Cambridge phenomenon that is Heffers. The stories revealed in the forthcoming book, kindly shared by eighty past and present employees and customers, will testify to the many sides of the firm.

Out 1st November 2016
Out 1st November 2016

‘This books is about Heffers’ will be published on 1st November 2016.