Tag Archives: Heffers

Remembering Eve who loved us all

Cambridge, college servants, Family History, Heffers, Higher education, Reading, Uncategorized, , , , , , , , ,

Evelyn Stafford, a dear family friend for all of my 61 years and more, departed this life on 5th July 2022, at the grand age of 95. The above photograph of Eve (4th from the right) with her Heffers of Cambridge colleagues on a 1962 outing to the theatre in London, reveals something of her radiant and fun-loving nature.

For me, memorable times with Eve include her 90th birthday dinner at Girton College, summer garden parties at King’s College, lunch at the Café Valerie Patisserie in Fitzroy Street, King’s Festival of Nine Lessons & Carols, precious hours together at her home in New Square, recording Eve’s memories of her years working at Heffers, and then at King’s, and fascinating conversations about her spell as a secretary for Lew Grade in London. Several stories ended up in my history of Heffers, published in 2016.

I enjoyed meeting Eve’s former King’s colleagues at the garden parties and was astonished at the end of one gathering to witness her asking the incumbent provost, Professor Michael Proctor, if he would ring for a taxi to take us home. Not only did he oblige, but he also escorted us to the gateway just outside his own residence, so that we would not have far to walk as we waited for our ride. I wondered what my college servant ancestors would have made of that.

Denis Cheason’s illustration of King’s College, from his 1983 book on ‘Cambridge Connections: an illustrated literary guide’.

Another King’s garden party ‘host’ was the college dean, the Revd Dr Stephen Cherry, who would kindly share his own stories. Eve especially enjoyed reminiscing with Dr Cherry. An entertaining yarn from the porters involves an ‘ancient man in his nineties’ who got stuck in the bath, as told in Alan James’ memoir, ‘A View from the Lodge’ (2011). The individual in question was said to have been George Humphrey Wolferstan (‘Dadie’) Rylands (1902-1999), Shakespearean scholar and fellow of King’s who, amongst other things, taught the late great Sir Peter Hall to speak in Shakespearean verse.

Eve remembered Dadie and liked to talk about the time he came to her New Square home for afternoon tea. A modest affair compared to the famous sumptuous luncheon hosted in Dadie’s rooms at King’s, portrayed in Virginia Woolf’s, ‘A Room of One’s Own’ (1929), although the sentiment would have been much the same,

‘No need to hurry. No need to sparkle. No need to be anybody but oneself.’

I plan to read Peter Raina’s biography of George “Dadie” Rylands, but will first need to save up. I like to own the biographies I read, especially those with Cambridge connections, and this impressive looking tome is costly.

Defending the honour of college servants

I came across Dadie more directly, when reading his war correspondence in the college archives, from the time he acted as the Domus Bursar during the Second World War, dealing with critical day-to-day matters such as the ‘military occupation’ of college rooms and the resulting tensions. For example, in October 1941, Dadie wrote to Squadron Leader G. Smart about a serious incident,

‘I understand that on Friday the RAF accused my second gardener of stealing potatoes belonging to them, forced him to make a statement and practically put him under arrest. The potatoes were of course his own and were being supplied by him to another of my College servants … It is the most disgraceful incident that has occurred since the Military or RAF took up quarters in College and I must of course report the matter to the Provost and the College Council.’

In his reply, the Squadron Leader explained that just previous to the potato incident, he had found it necessary to send two of his airmen to detention for the theft of a civilian’s child’s cycle, found in exactly the same place as the potatoes.

It will come as no surprise to Cambridge residents that in his acknowledgement Dadie declared,

‘The truth is that in the matter of bicycles Cambridge has no morals and both in war and peace we have unending trouble with undergraduates, servants and everyone else.’

Although he did take great pains to emphasise the particular sensitivities for college servants who had had their bicycle baskets searched by the RAF police, including the Head Butler who is in ‘absolute charge of all the College plate and holds a position of great trust’.

‘What I want to emphasise’ wrote Dadie, ‘is the psychological aspect which is at once dangerous and delicate … It is fatal if the College servants who, it must be remembered, hold a very special position in Colleges after long service – they are on a pension scheme; their families have served the College in the past; it is in a sense their home – I say that it is fatal if they are being to feel that they are being spied upon and suspected, that they can be asked to come to the Guard Room for examination without knowing anything about it. They feel being spoken to by “a policeman” much more than we should – they are often fearfully sensitive about their honesty being impugned and are readier to resent a wrongful charge.’

When I shared this story with Eve, she knew exactly what Dadie had been driving at. There are Cambridge families who have served with great pride for generations and who, even today, feel a strong attachment to ‘their’ college.

I’ve written blog posts on the subject of college servants and have detailed notes totalling 40,000 words from my research at the King’s College archives, plus several hours of interviews that I have yet to transcribe. My explorations were set aside in late 2017, making space for a commission to write ‘The Curious History of Mazes’ (2018) for an American publisher. Since then, my study time has been taken up with paid research contracts and two new consuming interests: firstly, uncovering the truth about my great-great-grandmother, Susan Anstee (1863-1914) whose identity had only recently been revealed, and secondly, exploring the life and times of the romantic author, Norah C. James (1896-1979), whose first novel, ‘Sleeveless Errand’ (1929), made publishing history.

Oooer

As a close friend of my great-auntie Winnie, Eve and their friends Jill and Bet would take it in turn to host a weekly coffee morning. I would occasionally accompany my mother to Winnie’s gatherings at her flat in Nicholson Way, North Arbury, and sometimes to the other ladies’ homes during the 1970s and 80s.

One memorable visit was to Bet’s home on the De Freville Estate, or ‘muesli-belt’ as some liked to call it. As we stood waiting for her to answer the front door, we chatted to her neighbour who told us how much she admired Bet’s “penises”. I couldn’t resist a wry smile when, on a recent visit to our new home in Louth, my brother-in-law Bill who knows about these things, described our gorgeous pink specimens as, “Chelsea standard”.

Eve and friends, along with my family, always enjoyed a social occasion, and her recorded memories are scattered with gently humorous tales of celebrations and outings. For example, at the Heffers staff dances, she would be astounded by her colleagues who would rush to pile up their plates as soon as the buffet was announced, as though they hadn’t eaten for weeks. At one of the dances, not wanting to appear greedy, she and her friend Gill initially took a modest amount and went back for seconds – only to be mortified when someone loudly exclaimed,

“Evelyn and Gillian, don’t be afraid of your big appetites!”

Eve , wearing a spotted frock, is standing on the stairs, looking up at Reuben Heffer who is addressing the Trinity Street staff at the new bookshop, the night before the first day of trading in September 1970.

Looking on the bright side

During the pandemic, I had telephone conversations with Eve via the direct line installed in her care home room at Brook House, Cambridge. I had last seen her in person in November 2019, when visiting with my son George, over from Florida for his MSc graduation ceremony in Manchester. George was very fond of ‘auntie’ Eve and would write to her with updates on his adventures in far-flung countries.

Eve would greet my calls with, “Ah Julie, lovely to hear from you.” We would then chew over world events and our favourite bugbears. Eve was never short of something to say and I would update her on various happenings, our move to Louth, Trevor’s retirement, my contract research, shop work and volunteering, and Heffer related news. I enjoyed telling Eve about my latest book finds and I know she would have been interested in this week’s charity shop treasure, ‘The Trials of Radclyffe Hall’ by Diana Souhami (1998), purchased for £1.00.

Our conversations were upbeat. Even confined to her care home during such precarious times, Eve would count her blessings, and it was no surprise at all to hear ‘What a Wonderful World’ and ‘Always Look on the Bright Side of Life’, being played at her funeral.

She loved us all

When it was time to say goodbye at the end of our calls, Eve would give me her sincerest love. Our contact, while sporadic, was deeply affirming and reassuring.

Eve’s unconditional love for me and my fractious family is testimony to her enduring sensitivity and compassion. She loved us all, and that meant a great deal, particularly in the light of her own personal tragedies, losing her husband Arthur, and her only son, Mervyn.

I have a rather fuzzy memory of Arthur, a jazz pianist who played nightly at The Pagoda Restaurant in Cambridge, although I do remember listening to him play. Arthur died in 1976, aged 58. I don’t remember Mervyn who died suddenly in 1991 in his 42nd year. Eve’s mother, Mrs Farey, who lived at New Square with Eve in her later years until her death in 1985, made a great impression, much like her daughter.

In remembering Eve, I think of Dr Cherry’s words on ‘Lived Bereavement’.

‘When we are recently bereaved, part of what we grieve is that someone else’s life was not always as happy as it might have been. In the period after someone’s death we have an especially acute empathy for what we know of their suffering in life. We wish that they could’ve had a better past, that they could’ve enjoyed an easier, less troubled life … and yet the person they became, the person as whom they died, was not the sum product of the good days and the happy blessings, but the sum of all that happened and all that was drawn from the depths of their character by misfortune and worse. And it is for that person, whose journey we shared, and whom we ultimately admired not for their good fortune but for their triumph over adversity, that we give thanks in death as we should have done more regularly in life.’

I don’t for one moment believe that Eve led a troubled life, but losing Arthur and then Mervyn, her only child, was devastating.

I may not be Christian, or at all religious, but I do have a strong sense of our continuing consciousness, a sense that Eve shared (she would often tell sceptics who denied its existence that they were in for a “nice surprise”), and I like to think that she’s still out there, somewhere.

Sending love your way, dear friend, wherever you may be. X

Bookshops come and go

Books, bookselling, Cambridge, comfort, Heffers, Reading, Uncategorized, Volunteering, , , , ,

Do you have fond memories of brilliant bookshops that have sadly disappeared?

The Louth & District Hospice Charity Bookshop ceased trading on 31st May 2022

On 9th June 2022, Professor Sam Rayner’s fascinating inaugural UCL lecture, ‘Hidden in the bookshelves: Una Dillon and the ‘formidable’ women booksellers of London, 1930s-1960s’, featured several iconic London establishments, a few of which are still with us, most owned by Waterstones. You can watch her lecture on YouTube.

Growing up In Cambridge, we were spoilt for choice.

William Heffer, William Heffer,
Bowes and Bowes, Bowes and Bowes,
Galloway and Porter, Galloway and Porter,
Deighton Bell, Deighton Bell

This rhyme, sung to the tune of Frère Jacques, harks back to a golden age of bookselling in twentieth-century Cambridge, when the city was served by several excellent establishments, each with its own distinctive history and character.

Fifty years ago, our family Saturday morning routine included a visit to the new Heffers Children’s Bookshop, where I would spend all my pocket money on a paperback, often a Puffin or Green Knight imprint at two shillings and sixpence, or from 1971, twenty-five or thirty new pence. Every visit to Heffers was an immersive bookish experience, enhanced by the ambiance of the shop and the people you would find there.

The antiquated shop front of the Children’s Bookshop in those early days disguised the ultra-modern interior, with its turquoise carpet, low sky-blue ceiling, orange staircase lined with mirrors and plastic moulded pea-green tubs for sitting or standing on. Transcended by books in these psychedelic surroundings, seeking my good read for the week, I would now and again glimpse the carnival of stories, and of my mind, all reflected in a large distorting mirror at the top of the stairs.

Interior, Heffer’s Children’s Bookshop 1969

I can also remember the old Heffers bookshop in Petty Cury, with its bottle glass bow windows, polished wooden floors, towering bookshelves, and grand balcony.

Heffer’s Petty Cury Bookshop

For many years, this iconic bookshop was divided into several departments, all crammed with stock, as described in an early twentieth century brochure,

‘Visitors to this, our Book Shop, constantly remark to us: “How do you find your Books?” “How do you know what you have got?” The questions are not unwarranted, for, though the exterior of the shop is small, the interior – consisting of four floors each 40 feet in depth – is the reverse, and with every available space shelved and crowded with Books: with Books in portentous stacks invading the floors, the questions are very pertinent.’

In the 1960s, we would visit my great-auntie Winnie at this bookshop, where she worked as secretary to the renowned bookseller, Mr Frank Stoakley. I would sit patiently on the library steps in the dusky Antiquarian Book Department, inhaling the sweet vanilla and almond aroma of old books, as mother chatted to auntie.

My family clocked up one hundred and twenty years of service for Heffers, starting with great-grandfather Frederick Anstee, employed as an errand boy by William Heffer in 1896, when he opened the Petty Cury shop. Frederick’s two daughters, Lilian (my grandmother) and Winifred (great-auntie Winnie), also worked for the firm. We do not know the exact circumstances in which Frederick was taken on, but in a 1952 biography of his father, William, Sidney Heffer wrote, ‘The increase in the business necessitated employing an errand boy. One lad was anything but a bright specimen–practically uneducated and from a miserable home.’ That lad was Frederick.

William undertook to educate Frederick, insisting he write in a copy book and work out simple sums each night, bringing the results to work the next morning. Frederick thrived by this ‘strange tuition’, and eventually became head of the Science Department at the Petty Cury bookshop.

Amongst great-auntie Winnie’s papers is this portrait of an earnest boy with tight curls, sporting a smart knitted buttoned-up suit, captured at Ralph Starr’s photographic studio in Fitzroy Street, Cambridge. It was taken in 1892 and the boy is Frederick, aged nine years. At the time, his future benefactors were still living above the shop, just a few doors up from the studio. It is likely that the Heffer family arranged and paid for this portrait, as Frederick’s mother, a ‘Barnwell Lady’, would not have had the funds or indeed, the wherewithal, to do so.

In 2015, I combined my love of the past and of books, by researching and writing a history of Heffers. It was a project close to my heart. There were many quiet moments when I thought about Frederick and the other family members who had worked for the firm. It may sound whimsical, but I sensed their approval of the legacy I was trying to create, and it gave me an inner confidence. It was, and still is, a nice feeling.

Published Oct 2016

’This Book is About Heffers’, won a Cambridgeshire Association for Local History Award, and I’ve given dozens of illustrated talks on the topic to a wide range of groups and societies, and to students. I enjoy meeting people and hearing about their own memories of the firm, so many interesting stories. Sometimes I had repeat visits. An elderly gentleman who had long since retired from Heffers Printers, attended two talks and in tears, expressed his gratitude for my book that had prompted many precious memories. Two ladies who had together attended a Heffers talk, then came to one of my history of mazes talks. My husband, Trevor, went to introduce me to them as they arrived and they exclaimed there was no need, as not only had they already met Julie Bounford, but they had also brought some Heffers memorabilia I might like to keep.

I was especially pleased to meet people who had worked with members of my family. At one talk, a lady took out her album to show me snaps of her Heffers friends and colleagues. Inside was a photograph of her standing with great-auntie Winnie on the balcony at the front of the Sidney Street shop in Cambridge. The Heffers book is dedicated to auntie.

Winifred Anstee at the Petty Cury bookshop, with Frank Stoakley and bookselling colleagues.

When bookshops close

In September 1970, Heffers relocated the Petty Cury bookshop to new premises at 20 Trinity Street, Cambridge, where they remain to this day. While retaining the historic Georgian façade above ground level, the architects designed a wide shopfront in bronze and plate glass for the new premises, providing a, ‘simple and elegant showcase onto the street’, and internally, everything was altered in a radical new concept in bookshop design.

Lord Butler, Master of Trinity College, who officially opened the new bookshop, described the design as ingenious and attractive, combining great spaciousness with a, “superabundance of cosy private nooks where book lovers can tuck themselves away for hours on end perusing their favourite volumes”.

Trinity Street bookshop

The movement of stock from Petty Cury to Trinity Street was a major operation, carried out by the removal firm Bullens. It took six and a half days, night and day, to transfer more than 80,000 books.

Reuben Heffer, grandson of William and a third generation Heffers director, welcomed the closure of the Petty Cury bookshop, stating at the time that the shop had become almost unworkable, “it was so Dickensian”, he said. But that was what we loved about it.

Despite the generally positive reception amongst staff and customers, the new premises at Trinity Street did not suit everyone. Many employees and customers remember Petty Cury as a more intimate shop. Claire Brown, who had also worked at Blackwell’s in Oxford, was particularly sorry to swap Petty Cury’s polished oak for carpets and chrome,

“It was a great pity that Heffers didn’t adopt the sensible Blackwell’s policy, which was, and is, to keep it looking exactly as it did in the nineteenth century. Heffers, when it left Petty Cury, in the passionate urge to be new and up to date … What Cambridge and Oxford had to sell was the past. The fact that there is a modern business going on is beside the point … They did lose a lot when they left the Petty Cury.”

Opinion was clearly divided and many Cambridge folk still miss that old Dickensian bookshop.

Loss of the Louth charity bookshop

After moving to Louth in Lincolnshire, I took up a volunteering opportunity, as bookselling assistant at the Louth & District Hospice Charity Bookshop. My previous retail experience had been limited and I’ve never been a natural salesman. As a young teenager, I had had a Saturday job at a greengrocer in Akeman Street, Cambridge, standing around in the freezing cold, serving customers and lugging sacks of potatoes for a heavily made-up shop keeper who spent much of the time buffing her nails in the back room. And so, in my application for this role I emphasised instead my love of books and bookshops, and an interest in the history of bookselling informed by my family history.

From February 2022, my regular shift at the Louth bookshop was half a day a week, although, along with some of the other volunteers, from mid-May I helped to cover the manager’s shifts while he volunteered elsewhere on the Polish border, assisting those displaced by Russia’s invasion of Ukraine. Our volunteer manager was still away when we received news of the bookshop’s imminent closure on 31st May. With just a few days’ notice, we managed to notify many loyal customers, and we held a closing down sale.

Those last few days were distressing for all concerned. Especially those volunteers who had given much of their time over several years to the bookshop and the charity. As a relatively recent contributor, my emotional investment in this enterprise did not compare.

In her inaugural lecture, Sam Raynor declared that Una Dillon did for UCL, what Heffers and Blackwell’s did for Cambridge and Oxford, in establishing a flagship ‘campus’ bookshop. Dillon’s, Heffers, and Blackwell’s (owners of Heffers since 1999), have all been acquired by Waterstones. Of course, our little second-hand charity bookshop in Louth was never going to be of interest to the big W.

I understand what Ernest Heffer (son of William) meant when, in his 1933 address to young booksellers, he declared that a bookshop is a ‘microcosm of everything of importance which is happening in the world’. Although more recently, when I see our world going to hell in a handcart, a bookshop is my means of escape.

As I observed the anguish and chaos in the Louth & District Hospice Charity bookshop on that last day of trading, I felt bereft. It’s true that bookshops are close to the heart of our communities, and long may they remain so.

I never imagined that I would ever take part in closing one down.

A review of ‘The Spinning House Affair’ by Jane Taylor

Books, Cambridge, college servants, Heffers, Publishing, Reading, Researching & writing social history, social history, Uncategorized, Victorian, Writing, , , ,
Published by Thunderpoint Publishing Ltd, 2021.
The Spinning House, Cambridge UK. Demolished in 1901.

Emotional investment

In ‘The Spinning House Affair’ Taylor tells an atmospheric tale, inspired by the true stories of Daisy Hopkins and Jane Elsdon, imprisoned at the Spinning House, Cambridge University’s infamous house of correction in the late nineteenth century. She also highlights the broader struggle of women at this time, through the plight of her characters Hope Bassett (daughter of a college porter) and Aurelia Travers (daughter of a newspaper proprietor).

While there is pathos, the novel is light on sentiment, to the extent that a friend gave up on it because she was bored and didn’t care about any of the characters, not even Rose Whipple, a housemaid who is erroneously arrested by the proctors and incarcerated in the Spinning House – not once, but twice. Perhaps Taylor set out in her style to reflect the seemingly restrained nature of late Victorian Cambridge. The tone is genteel and not especially demonstrative, although it is often lyrical and pleasing.

I understand my friend’s frustration. To be honest, I like a dash of emotion in my history. The historian, David Olusoga, argues that public historians need to embrace the emotional, human aspects of the subject. In a 2020 interview with De Montfort University, he declared,

“I get lots of messages saying that in a programme like A House Through Time, I am destroying the spirit of history and being over-emotional … But if I don’t make the people in history real to me, how can I get people to care about them on the programme?”

We should bear in mind that Taylor is not a historian and that her account is fictional. Interestingly, her author biography tells us that she has a doctorate in Creative and Critical Writing from the University of East Anglia and that she intends to further explore the blurring of genre boundaries through her fiction.

Eloquence

On the creative side, I really enjoyed Taylor’s tableaux vivants, especially of late nineteenth century Cambridge in winter; the snow that,‘promised to grant a disguise for all rough edges, and must surely offer a brief respite to personal worries, dissolving them in its whiteness just as it promised the illusion of comfort and an untainted tomorrow.’ The snow felt mysterious to young Aurelia Travers in that it augured a most exhilarating, ‘period of difference.’

Various activities of the people serving the town and the university are skilfully staged; the undertaker, the butter seller, the college servants collecting dirty crockery from student lodging houses. And it is nice for those of us who know and love Cambridge to see familiar trade names such as Hawkins’ pastry counter, the Eaden Lilley emporium and the Fountain Inn.

Taylor’s descriptions are eloquent and articulate, but I agree with my friend. The characters are underdeveloped and as a consequence, it is hard to empathise with them. I did finish the book. Not because I cared about Rose, Hope or Aurelia, but because I appreciated the lexicon and I’m interested in this period of Cambridge history, Cambridge being my hometown and the scene of my great-great grandmother’s tragic life, mired by poverty and prostitution.

Exploitation

Whether casual or professional, the town’s prostitutes were viewed as a necessary evil, although many were arrested and detained on a regular basis. Victorian double standards flourished in this university town, where the visiting and resident scholars exploited vulnerable local women and girls for their own ends. According to the nineteenth century author and magistrate, Robert Mackenzie Beverley, Barnwell was ‘set apart and dedicated to sin… prostitutes swarm there’.

The University proctors and their constables (known as bulldogs) would patrol the town precincts for women they ‘suspected of evil’. For a few years after opening his first shop in Fitzroy Street, Barnwell, William Heffer, founder of the great Cambridge bookshop that is Heffers, worked in his ‘spare’ time as a proctor’s bulldog. (In the 1890s William took pity on my great-grandfather, described by the Heffer family as a ‘bright specimen – practically uneducated and from a miserable home’. He undertook to educate this son of a ‘Barnwell lady’, insisting he write in a copy book and work out simple sums each night, bringing the results to work the next morning. The boy thrived by this strange tuition, and eventually became head of the Science Department at the Petty Cury bookshop.)

The proctors had the power to arrest and would escort their arrestees to the infamous Spinning House, where they were tried and sentenced by the University Vice-Chancellor. Women who had been plucked off the streets were charged with a range of misdemeanours such as, ‘consorting with a student’ and, ‘walking with a young man in the street suspected to be an undergraduate.’ Critically, although ‘suspected of evil’, not all those imprisoned were street walkers, and in the 1890s, the Vice-Chancellor’s unpopular authority on this matter was abolished by Act of Parliament, the much-hated Spinning House being finally demolished in 1901.

I scoured the Spinning House Committal Books at Cambridge University Library for any mention of my great-great grandmother and learned that she had never been detained there, although several of her neighbours in Wellington Street, Barnwell, had. She had instead been detained in the town goal, several times. The Borough Police would patrol the streets of Barnwell, known locally as ‘a place of leisure’. Women arrested by the police were usually older than those arrested in the town by the university proctors. They were brought before the Cambridge Borough Magistrates and upon conviction, incarcerated in the Cambridge town goal on Castle Hill.

Taylor eloquently describes Barnwell as a ‘suburb of open cesspits, feral cats and dogs and baleful vapours of decay curling through an extended warren of shabby tenements, cramped passageways and overcrowded dens.’ Joined to Cambridge town by the smart houses along Jesus Lane and Maid’s Causeway, the area was notorious for its brothels and private receiving houses. The social reformer and founder of the Save the Children charity, Eglantine Jebb, in her 1906 social study of Cambridge, described the people of Barnwell as pitiful caricatures of men and women, ‘creatures of stunted facilities, of wasted and misused gifts, of poor and mean experience, prisoners of their circumstances, ground down by the difficulties of their lot, or ruined by its dangers.’ My ancestors’ neighbours in late nineteenth century Barnwell included carpenters, painters, gardeners, compositors, bricklayers, plumbers, shoeblacks, shirtbinders, brewers, bedmakers, lamplighters, coprilite diggers and organ grinders.

Jebb asked why we still see about our streets, ‘men and women whose very faces tell us how low we have allowed them to sink?’ Her study highlighted concerns about the very large number of hotels, inns and public houses in the town; 279 establishments, or one to every 138 persons. She was citing a 1903 deputation to the Cambridge Borough Magistrates on the need for a reduction in the number of licensed houses in the town. The ‘memorial’ for this plea mentioned a stretch of 796 yards, from the east side of Wellington Street to the south side of Newmarket Road, which contained a total of 22 public houses. By this time, Cambridge had had its first temperance mayor, Alfred Isaac Tillyard, and the temperance movement was growing. Tillyard was the editor and proprietor of the Cambridge Independent Press.

Execution

Taylor appears to emulate Tillyard in her fictional portrait of William Travers, founding proprietor of The Mercury, a daily Cambridge newspaper. Initially restrained by a keen interest in the ‘mundane of everyday existence in Cambridge’ and an aversion to sensationalism, in response to the outcry over Rose Whipple’s case, Travers eventually decides to challenge the University’s disdain for ‘his Cambridge’, and the abuse of its power to ‘shamefully insult our womenfolk.’ In doing so, he demonstrates his desire to enter into a ‘new intimacy’ with his readers.

Like Travers, I sense that his creator needed to engender greater zeal in her final execution. The novel reads like an extended exercise in creative fusion that is somehow missing an essential ingredient. Perhaps Taylor was trying to do too much. Her rendering of this ‘wave of terror’ and ‘historic struggle’ may be cleverly written in parts, but overall it lacks feeling and as a consequence is underwhelming.

Errors

While appreciating the ever-constant need for proof reading in my own writing, and while I could, with a stretch, overlook the date apostrophe (‘1890’s’) in the back cover (and Amazon) blurb, it is astonishing to see that Hope Bassett and Rose Whipple’s names are spelled incorrectly. I suspect the author did not sign this off.

Mr Doggett, a true Heffers of Cambridge eccentric

Books, Cambridge, Family History, Heffers, Publishing, Reading, social history, Uncategorized, , , , ,

A year ago, in February 2020 I had a meeting with archivist Dr David Jones at The Perse Upper School in Cambridge. Dr Jones had kindly agreed to give a talk on the charities of Stephen Perse, at a forthcoming Cambridgeshire Association for Local History conference that, in the end, was cancelled because of COVID.

The theme of the conference was going to be, ‘The Charities that Began at Home: Historical Perspectives on Local Philanthropy.’ (thank you Antony Carpen for suggesting the excellent title). The other speakers we had lined up were Susan Woodall on the Cambridge Female Refuge; Tricia McBride on the Addenbrookes Charitable Trust; and Dr Evelyn Lord on Cambridge alms houses. Perhaps one day in the future we will be permitted to assemble for this fascinating programme.

Upon greeting me at The Perse, Dr Jones was most gracious about the history of Heffers that I’d written in 2016 (This Book is About Heffers). He was especially pleased to see a photograph in the book of John Doggett, a Cambridge gentleman who for decades, held court in the Trinity Street bookshop as a regular and loyal customer.

Mr Doggett in the Trinity Street bookshop

Several booksellers had spoken fondly about Mr Doggett when I interviewed them for my research. Suzanne Jones recalled his love of David Lean films and books by Charles Dickens. Kate Turner (née Hastings) always heard him from across the shop floor and remembered him eating her colleagues’ sandwiches (he was also spotted eating raw sausages on the gallery). Jean Clarke (known to her bookselling colleagues as Jean the Bean) remembered Mr Doggett answering the phone at Trinity Street if no-one was at the desk on the shop floor, shouting,

“There’s no-one here at the moment!”

He regularly enquired if there were any jobs going at Heffers, would talk about the ‘Beard Law’, and would stand at the front of the shop, yelling out the cast names from the 1947 film version of Oliver Twist.

In a 2016 interview with The Guardian, Heffers Manager David Robinson, named Mr Doggett as their favourite regular customer,

“He has been coming into the shop forever. It used to be Thursdays and Saturdays but is now just Saturday mornings. He has his own chair and always wants the same questions answering—have we got any books on pigs, traction engines or the First World War? He wishes everybody who comes near him a Happy New Year, regardless of the date, and then happily shuffles out of the shop for another week. He can be a distraction, but Saturdays wouldn’t be the same without him.”

Aged 90, Mr Doggett sadly passed over to the eternal bookshop in 2018.

‘Nowt so queer as folk’

Not meaning to be rude, the phrase ‘nowt so queer as folk’ seems appropriate when it comes to depicting people at Heffers. I don’t mind saying that, mainly because members of my own family served over one hundred and twenty years with the firm. The shops were a haven for many characters and eccentrics – staff and customers. According to bookseller Richard Reynolds, the Trinity Street staff were all, in their way, eccentric. Perhaps this can be said about the book trade in general.

Heffers staff badge

The bookselling side of the business at Heffers is remembered as being more ‘edgy’, although the stationery side at the shop in Sidney Street, Cambridge, had its fair share of eccentrics, as noted by retired Manager, Mr Norman Biggs who said,

“We had our moments. It makes life interesting, characters in the firm and in the customers.”

Staff shared many anecdotes about their colleagues, many long gone, such as a Sidney Street manager known as, ‘Barmy’ Clarke, who ran the Maps and Guidebooks department in the 1950s. Mr Clarke had perfected a way of avoiding having serve customers. From his counter, he could see the front door and when he saw someone approaching the shop he didn’t wish to serve, he would niftily step out the side door and re-enter from the front. Now, behind the customer, he was able to go up to them and say,

“Are you being served? Oh, I see you’re being taken care of.”

Heffers Sidney Street shop, 1953

The different Heffers shops had their own distinctive cultures, very much separate worlds. There were moments when colleagues seemed to forget that they were there to provide a service, but then you might say that this was no different to any other organisation. Perhaps at Heffers, it was question of the extent to which idiosyncrasies were accommodated, as indeed many were, over many years.

Just like their customers, some booksellers would take a dislike to a particular book or author. Duncan Littlechild, a strong pacifist, disapproved of Winston Churchill and actively discouraged customers from buying Churchill’s A History of the English-Speaking Peoples in the 1950s.

“You don’t want to buy that old rogue”, he would say.

Mr Littlechild

Considered ‘old school’ by then, colleagues would often observe Mr Littlechild ‘kowtowing’ to academic customers on the telephone.

Heffers Petty Cury bookshop

Littlechild began his fifty-four-year career at the firm as an apprentice in 1903. During the First World War he had a spell as a prisoner of war. After the war ended, he returned to Heffers. Perhaps a more incongruous memory is that of Mr Littlechild in regular conversation with a favourite customer of his, English comedian and actor, Cyril Fletcher, who appeared as the Pantomime Dame in the Arts Theatre from 1949 to 1972, in shows written by his wife, Betty Astell.

Cyril Fletcher

Some booksellers took a liking not just to particular books, but to reading in general (and who can blame them?). Marion and Dudley Davenport, who both worked at the Petty Cury bookshop, remembered a colleague in the 1950s and ’60s who sat in a corner of his section reading for most of the time. Another would occasionally lose his temper at a particular book and flail around with it, knocking other books off the shelves.

Heffers Trinity Street bookshop

The author, Julian Sedgwick, who worked at the main Trinity Street bookshop from 1991 to 2003, fondly recalled the parade of “influential, cosmopolitan, charming, grumpy, famous, notorious, odd and downright weird customers”, who continually fascinated him. His most memorable included a beaten Chris Patten, fresh from losing his seat in the 1992 election, asking for advice on books about China. He was about to head to Hong Kong and left with a stack of books; and the President of Armenia with his hefty bodyguards bearing down on the Oriental Department, asking to see the Caucasus section. They dutifully examined the twenty or so titles but made no purchase. Julian also remembers surreptitiously watching Terry Waite while he quietly browsed the shelves in the basement following his release from captivity. His dignity and sense of calm fascinated him.

I can’t wait to get back into bookshops when the lockdown is over.

A tribute to Mr Criddle 1929-2019

Cambridge, Heffers, social history, Uncategorized, , , , ,

Cambridge journalist Chris Elliott included my plea in his regular Memories feature and I keenly awaited the calls. I distinctly remember picking up the phone just a day or so later and hearing a gentle and cultured voice saying,

“Good afternoon, my name is Criddle. I understand you are seeking memories of Heffers.”

Subsequently, I spent many happy hours in the convivial company of Mr Criddle – Gerald – as he looked back upon his fifteen years at the firm. Before establishing his own Cambridge gallery in 1970, Gerald worked as an artist based at the Heffers Sidney Street stationery shop from 1955; a shop once aptly described by another former employee, Sarah Burton, as a “tower of treasures” (now a librarian, Sarah writes an interesting blog). Gerald’s office at Sidney Street was on the top floor, alongside the art gallery and boardroom, and he himself recalls the building as having, “a quality about it, you nestled into it.”

Award winning window displays

At Heffers, Gerald focussed on promotions, displays and greetings cards. His artistic talents were employed in putting together many inventive and award-winning window displays. Over the years he earned a total of £998 in prize money for the firm. Often, he would go up to London for the presentations. On one occasion he was presented with a cheque by the publisher Sir George Harrap, made out to him personally and not to Heffers. Sir George insisted that Gerald should have the money as he had done the work. However, the Heffers directors did not view it that way and insisted the money be set aside for purchasing window display materials.

Here is Gerald receiving one of his prizes.
Here is Gerald receiving one of his prizes.


This is my favourite example of Gerald’s craftwork.

This is Heffers, not WH Smith!

Gerald was also involved with greetings cards and calendars. For many years, Heffers had stocked a wide range of cards from suppliers such as J. Arthur Dixon and Valentines. In the 1950s and ’60s the industry was beginning to change with greetings cards imported from US companies such as Hallmark and Hanson White.

Gerald recalls answering his phone one day to John Heffer, who wanted to see him immediately in the boardroom (known among the staff as ‘Mr John’ to distinguish him from other members of the family working in the firm, John was a grandson of the firm’s founder and in charge of the stationery side of the business).

Whenever Mr John wanted to show someone something, he would slip it into a large notepad and fling it across the table. If the person on the receiving end side-stepped in order to avoid a collision, Mr John would exclaim, “butter fingers! On this occasion, Gerald caught the pad and inside were two Hanson White greetings cards, known as ‘slim-jims’, with black and white illustrations. One depicted a vicar at a sale saying,

‘Oh Miss Smith, what a lovely pear you’ve got!’,

to a very glamorous female holding up some fruit. The other also featured a vicar, this time standing behind a stall which held a large vegetable marrow and a lady saying,

‘My goodness, vicar, you have got a big one!’

Gerald thought they were funny. However, Mr John did not and exclaimed, “they are disgusting. This is Heffers, not W.H. Smith!” He asked Gerald to speak to Mrs Webb, the buyer responsible for cards. On doing so, Gerald discovered that whilst being pleased with the new stock of up-to-date designs, poor Mrs Webb had no clue about the innuendos.

Lady Chatterley’s Lover

Different Heffers shops approached sales of the new unexpurgated edition of Lawrence’s controversial novel in very different ways. Gerald recalls that at Sidney Street, it was deemed that each sale would be individually handled by Mr Hobson, the store’s book buyer. Customers were to be shown the cover and then the book placed in a plain bag. After it had been on sale for a few weeks, Miss Dudley-Hay, in the Church Supplies department, had a customer enquire after the book. Her most emphatic response, heard by everyone right across the floor, was a loud cry to Mr Hobson,

“this gentleman wishes to purchase a copy of Lady Chatterley’s Lover, will you attend to it?!”

Lunch at the Dorothy, visits to the theatre and a flight to Boulogne

While Sidney Street was undergoing another refurbishment, staff were given a voucher to buy their lunch at the Civic. Mr Court, manager at Sidney Street, one day asked Gerald for assistance during the lunch hour, and offered to pay for his lunch by way of compensation. Seeing this as an opportunity to dine somewhere nice, Gerald popped to the Dorothy Ballroom next door and had a three-course lunch for 6s 6d. Unsurprisingly, the firm refused to meet more than half the bill. (Gerald would often attend trade fairs at Earls Court in London or Birmingham, with Mr Court or Mr Biggs. These also involved dining out but, as Gerald recalls, he would be the only one drinking as both his managers were teetotal.)

Although shop-floor staff frequently worked on Saturdays, the Thursday half-day early closing had its benefits. Together with colleagues, Gerald would attend theatrical performances in London on these afternoons. These were paid for by a subscription of one shilling a week and organised by Miss Star on the Pen Counter and Mrs Snell. In the 1950s and ’60s it was possible to travel to London, go to the theatre and have dinner, all for twenty-five shillings (£26 at today’s value). I was not surprised to learn recently that Gerald was a member of the St John’s Players in Cambridge for many years.

In 1961 Heffers was feeling adventurous and scheduled an outing by air to Boulogne, France, with a charge to employees of £10 (£208 at today’s value) per head. Many had never flown before. Gerald (who went on fifteen staff outings in all), recalls the firm were so anxious about safety, that husbands and wives were asked to travel on separate planes. Some of the older ladies were full of trepidation but in the end thoroughly enjoyed it. At Boulogne they lunched in a casino and took a walk along the sea front. Dinner on the way home was at Stowmarket in Suffolk. As everyone disembarked the coach at the end of a long day they were reminded not to be late for work in the morning.

In memoriam

Gerald sadly passed away in January 2019.

These are a few of his Heffers stories and I’ve enjoyed revisiting them as I fondly recall our conversations. Gerald’s son, Tim, kindly told me that his father had been most impressed with ‘This Book is about Heffers’. My hope is that the book and my illustrated talks which include some of Gerald’s stories, will in a small way contribute to his legacy.

It was my privilege to meet such an interesting, talented and convivial gentleman.

Mazes, opium and publishing deals

Books, Cambridge, college servants, Heffers, Mazes, Publishing, social history, Uncategorized, , , , , ,

An autumn 2017 commission that I received from Wellfleet Press (an imprint of US publisher Quarto) led to a winter researching and writing an illustrated history of labyrinths and mazes. I spent many short days and long evenings absorbed in the joyful task of piecing together what is hopefully an informative and engaging recitation of this fascinating 4,000-year old phenomenon.

During this time I also managed to deliver a few talks on the history of Heffers of Cambridge and have more coming up in the diary. (I did however, have to pause much of the college servants research, apart from a most interesting conversation with a retired college porter from St John’s — in September last year I wrote about The artist, the college, the bursar and his cook.)

The history talks are such a pleasure for me to deliver, especially when members of the audience share their own memories of enigmatic Heffer people and places. And then, on 5thJune 2018, I had the pleasure of being a guest speaker for the Cambridge Publishing Society. My talk, entitled ‘Some Truths About Opium’, provided a welcome excuse to delve further into another aspect of Heffers — their extraordinary publishing history.

I chose the title because the first half of the twentieth century was clearly an intoxicating time for Heffers publishing. It is taken from a short paper by Herbert A. Giles, published by Heffers in 1923.

A British diplomat and sinologist, Giles was ‘the’ Cambridge Professor of Chinese and much of his output was published by the University Press. This title however, along with his exposition, ‘Chaos in China: A Rhapsody’, was published and printed by Heffers who produced  2,000 copies of the former and 1,000 of the latter. In 1924 Giles paid Heffers £10 to cover a deficit on the publishing costs of the opium paper and ten years later it was taken out of the firm’s catalogue.

Giles had originally sent his treatise to The Times. However, his stance on the topic directly opposed that of the broadsheet. In his sketch of opium in China as a drug from 874AD to the present day (early 1920s), Giles concluded that in view of the historical facts, we had better leave China to work out the opium problem themselves, without the interference of foreigners. Inevitably, the paper was returned as unsuitable. He then tried an academic journal, only to have it rejected once more. Finally, he approached Heffers.

This appears to have been a common scenario for authors published by Heffers. A scout through the old publishing diaries (kindly loaned by Richard Reynolds of Heffers) reveals that in many cases the firm provided a kind of vanity publishing service (a precursor of Troubadour perhaps?).

Extract from the Heffer publishing diaries, 1933.

Anyone who wanted Heffers to publish their book had to be interviewed by Mr Heffer (most likely ‘Mr Ernest’ or ‘Mr Reuben’ — I’ve previously written about Mr Reuben, Penguin Books and Lady Chatterley). Examples of Heffer publishing deals reveal the extent to which the financial risk was offset by some authors: 

  • ‘Agreement by letter. Author has agreed to pay £60 towards productions costs on publication and a further £20 if necessary in a year’s time.’
  • ‘Author agreed to guarantee us against loss up to a limit of £10, and to surrender the first £5 of profit to our Firm. Thereafter, profits to be divided equally between Author and Publisher.’
  • ‘No agreement, but Prof. Whitney called and agreed to be responsible for the costs of publication.
  • ‘No Agreement. Author pays all costs of production. To be published but Not Catalogued. All stock to be returned to Author, and any orders for book to be passed to her.’

Heffers first described itself as a publisher in advertisements in the early 1900s and the firm’s list grew with William Heffer’s expansion into printing. Between 1889 and 1959 the firm published around 2,000 titles. The publishing was wound down in the 1960s and ceased altogether in 1975. Several publications were cast into the bargain bin, never to reappear. Intriguing titles such as,

The Problem of the Future Life (1925)

Whatsoever Things are Lovely …Think on these Things(1927)

Mathematical Snack Bar(1936)

The Delights of Dictatorship(1938)

Finland in Summer(1938)

Prayers for a One-Year-Old(1927)

The Two Coins: An English Girl’s Thoughts on Modern Morals(1931)

Those who work in the book trade may know about the annual Bookseller/Diagram Oddest Title of the Year (of a book), instigated by Diagram Group director, Trevor Bounford, at the Frankfurt Book Fair in 1978. Many Heffer publications would have been worthy contenders for the prize. (In March 2015, I wrote a post, The oddest title for a public lecture?, as I fondly remembered the late Bruce Robertson, co-founder of the Diagram Group.)

I’m pleased to report that I did not have to pay Wellfleet Press to publish the maze book. I’m also pleased to report that the book was illustrated, designed and packaged by my talented husband, Trevor Bounford whose next book, ‘Bend the Rules’, has recently been published by the Tarquin Group in the UK.

 The Curious History of Mazes is due out in October 2018. I’ll be writing more about this in due course, and I’m already taking bookings for illustrated talks.

Do get in touch if you’d like me to come and talk to your group – [email protected]

The artist, the college, the bursar and his cook

Books, Cambridge, college servants, Heffers, Higher education, Researching & writing social history, social history, Uncategorized, , , , , , ,

The September 2017 edition of Artists & Illustrators magazine featured the winners of prestigious painting competitions. Benjamin Sullivan had top billing. His winning BP Portrait Award 2017 portrait, Breech!, of his wife Virginia breastfeeding their daughter, is not only skilfully executed but incredibly touching. As feature writer Natalie Milner observes, ‘there’s no doubt that the time and love behind this painting will outlive a casual selfie.’

Whilst I love this painting, it is a 2008 commission of his that I’m particularly drawn to. The All Souls Triptych is a portrait of the domestic and non-academic staff at All Souls College, Oxford. To execute this work, Sullivan lived and worked at the college for 18 months, observing the staff unobtrusively, taking account of ‘idiosyncrasies and nuances of character’. As Milner informs us, Sullivan wanted to give an account of people’s day-to-day activities: to celebrate them as individuals and elevate their work.

The All Souls Triptych by Benjamin Sullivan

Through my research and writing on Cambridge college servants from 1900 to the present day, I’m attempting to achieve a similar result – insightful and engaging descriptions of the different roles that may be broadly described as ‘servants’, illuminated by memories and stories shared by retired and current college staff. Portraits that reflect on how the roles have changed over the past 120 years or so.

As with my illustrated social history of Heffers of Cambridge, the research also involves exploring archival records. Of late, I’ve been spending time in the excellent King’s College Archive Centre, reading material from the first half of the twentieth century. Guided by the Archivist Patricia McGuire, I’ve scrutinised files on, ‘College Servants (General) Private 1920-34’; ‘Correspondence concerning the appointment of a Lady Superintendent’; ’Bedmakers Bus Service, Dec 1937-May 1940’; and ’Dadie’s War Correspondence’.

I’ve been poring over index cards on bedmakers (1930-1960), typed letters, hand-written notes, annotations, and reports. Some voices from the past are coming through strongly, and I don’t just mean the more obvious, such as Dadie Rylands, already a well-known Cambridge persona who, as it happens, served as Domus Bursar at the college, thereby overseeing servants.

Take chef Arthur G. Allen, who completed an apprenticeship at Trinity College and went on to hotel work in Norwich and Lowestoft before joining the staff at King’s in October 1922. In March that year Allen writes to King’s Bursar, H. G. Durnford, enquiring about possible employment. In his enquiry Allen demonstrates a certain boldness by setting out his terms; £5 a week plus food. Perhaps the fact that he was already in a job gave him self-assurance. His maturity (he was 42 at the time) and his prior experience of college work must have helped too. Furthermore, his family were no strangers to this environment – on further investigation I discovered that his father had worked as a college shoeblack.

And no doubt Allen was in touch with the Cambridge network of college cooks. Wroth, who wrote about college servants at St John’s, Cambridge 1850-1900, acknowledges the network whereby cooks exchanged intimate knowledge of each establishment. One wonders if, in early 1922, Allen had inside information about King’s employment of a temporary chef during that Easter Term at a salary of £6 a week. Word must have been out that King’s were in need of a chef, as in March, Durnford receives another enquiry from an F. W. Wallace, who, whilst having some college experience, clearly considers his time in the ‘Merchant Service’ cooking for as many as 700 passengers, more noteworthy,

‘I have recently seen one of your every day menus & may I say that it is child’s play to what I have had to do when at sea.’

It wasn’t unusual for a qualified cook to work at establishments outside academia after serving his college apprenticeship, and then return to a college in a more senior position. Another chef, or ‘head cook’, who had served his apprenticeship at Trinity was Edwin Cash, whose career was typical of many. After qualifying he gained further experience in London and Cheltenham and then returned to Cambridge to work for St John’s where he gave over 30 years of service.

At St John’s before the twentieth century, and indeed at many Cambridge colleges, the head cook did not receive a college stipend but instead ran the kitchen as his own personal enterprise. Or maybe we should say ‘kingdom’. Wroth says,

‘There was no doubt that those who scrubbed the vegetables, carried sacks of potatoes, and kept fires in the kitchen were college servants. The head cooks, however, did not consider themselves as servants; most of them ran successful enterprises based in the college kitchens supplying both town customers and members of college. The Cambridge community did not consider them as servants either.’

However, this was different at King’s where the cooks were college employees. At the same time Cash was at St John’s, King’s employed a Mr Ernest Ing as cook on a six month trial from Midsummer 1891 at a salary of £180 a year. Ing went on to serve King’s for ten years and during his period of office acted as secretary to the Cambridge College Servants’ Boat, Cricket and Football Clubs. A busy man in the servant fraternity.

So did Allen’s approach to King’s College work out?

In March 1922 it was unsuccessful, as explained by an exchange of letters, after he and Durnford had spoken by telephone. On 15 March Durnford writes,

‘I have thought a good deal about the conditions on which you might be willing to come to this College as Chef. I am afraid I must state at once that a wage of £5 weekly plus food is more than I feel justified in offering for that particular post. I find that 90/- per week is more nearly the wage paid to College Chefs who are not entrusted with any special responsibilities of management besides their own department: and unless the cost of living increases, I [would not] not be prepared to go beyond that figure.’

Allen replies that it would not be of any advantage for him to change his present position. But that’s not the end of the story. On 23 August, Allen turns down another offer from Durnford, saying that under present conditions he is unable to, ‘do justice to the college or myself’. And then, on 31st we find that not only have they spoken once again by telephone but that Allen accepts the post of ‘Cook Manager’ of King’s kitchen, with an agreed starting date of 5 October 1922.

The position of ‘Kitchen Manager’ at King’s had been salaried at £225 in 1919 and a chef was paid £234 (£4.10s per week and food – only ten shillings less than Allen’s original terms of £5 for a chef role). Allen took over from W. Whitecross as Cook Manager at a salary of £250 per annum.

On 19 September 1922, Allen writes to Durnford, recommending a Mr Ellwood from the University Arms Hotel, for employment in his team at King’s, and assures him that,

‘the staff will soon fall in with my systems of working, and that business will go smoothly.’

The male kitchen staff at King’s had been listed at November 1921 as comprising two chefs, three cooks, a store man, a boiler man, seven porters, an apprentice, one kitchen manager, a head clerk and two assistant clerks. One hopes that Allen was able to build good relations with all concerned – unlike at another Cambridge college, where a former apprentice recalls the head chef and kitchen manager, albeit it in the 1960s, as constantly being at loggerheads.

Clearly, kitchens were, and can still be, stressful environments.

Things must have gone well, at least for a few years, because in 1930 Allen is still at the College and his salary is £325. As I continue to read King’s archives over the coming weeks, I hope to discover more of his college story (in the 1939 Register he is listed as ‘Chef Manager’ and I know that he died in 1959). Perhaps his family might read this and can tell me more?

If you work, or have worked as a ‘college servant’, or if you have a family member or ancestor who has done so, I’d be delighted to hear your story.

My email address is [email protected]

Two small dogs, an exotic caged bird and wandering hands

Books, Cambridge, Heffers, Higher education, Researching & writing social history, social history, Uncategorized, , , , , , , , , , , ,

The radio silence over recent months is mainly due to time spent on project managing the 2017 Cambridge History Festival on behalf of the Museum of Cambridge. Considering the vital role that the Museum played in my plea for Heffers stories, it seemed most fitting to work with the trustees, staff and volunteers on this event.

And it was a pleasure. I particularly love the fact that the festival is a community-led initiative. Caroline Biggs, the Creative Director, like so many of us, is passionate about local history. She’s currently researching the story of Daisy Hopkins, arrested in 1891 for ‘walking with a member of the University’. Caroline writes her own blog on Real Cambridge.

Immediately after the festival, I delivered a talk at University College London on the topic of university and campus bookshops. I also started work on editing the next Gottahavebooks publication, ‘The Singer’s Tale’ by jazz singer, Carol Grimes; an autobiography that is refreshingly free from affectation, infused with raw honesty and emotion. Out later this year, it will appeal to many, no doubt.

Now I’m easing back into my own research and writing, catching up with local history conversations. As I do so, here is lesson number three from doing an illustrated social history of Heffers of Cambridge. It is a brief reflection on the practicalities and pitfalls of collecting and recording stories, with extracts from ‘This book is about Heffers’.

The first lesson, ‘Possession is a delicate issue’ tackled the tricky issue of having a personal connection with the topic of the research, and what to do if you find yourself being told what to write!

The second, ‘Connecting up and creating a conversation’, set out the various networks and places that enabled me to reach many people who were willing to share their memories of the firm. I also refer to some of the sources for printed and digital materials. Links to all the networks and sources are provided.

Lesson 3: two small dogs, an exotic caged bird and wandering hands

Visits & gatherings                                                                                                                                         It’s surprising how trusting people can be when it comes to arranging interviews, especially in their own homes. Though perhaps I’m also trusting, as I usually (but not always) go alone. If you’re planning to audio record or film the encounter, do let your host know beforehand. I always declare that the recording saves me having to take notes, and confirm that I will not share it with any third-party. I also have a release form which I ask people to sign. At the end of the Heffers research I had over fifty hours of audio recordings!

Make sure you have enough battery charge in your audio recorder. If you run out and don’t have spare batteries, remember the recording facility on your mobile phone, which can be a great back-up. This happened when I visited author, Pippa Goodhart, who had worked at Heffers from 1974 to 1986. On reading the completed book in November 2016, Pippa kindly told me,

‘You’ve achieved a wonderful balance between a thorough factual account and a very human, often heart-warming and amusing account, and I think you’ve absolutely nailed the character of the Heffers firm… how it was/is made-up of so many characters.’

This is exactly what I had hoped to do by blending stories from living memory and the desk research. I’m thrilled with Pippa’s feedback.

Also, when setting out on a visit, make sure you get all the letters and numbers in the right order when entering them into the SatNav. On one excursion I found myself heading towards Norfolk instead of Suffolk. Not a disaster maybe for one who once lived in North Norfolk and still craves the seaside, but embarrassing nevertheless. The detour meant I was late for my appointment.

The setting of the encounter can drastically affect the quality of the recording. The more challenging, from a recording perspective, included a gathering of several ladies in someone’s lounge, a one-to-one in the corridor of a bustling academic building, and a three-way encounter in someone’s home interspersed with contributions from two small dogs, and an exotic caged bird.

Many meetings involved tea, coffee, sausage rolls, cake and chocolate biscuits, as well as great stories. Much to my delight. It is no wonder that I have walk five miles a day.

The ladies mentioned above had worked as invoice girls in the top office at the Petty Cury bookshop in the 1950s and ’60s.

The invoice girls in the top office at the Petty Cury Bookshop

Some of their memories relate to the 1960 publication of Lady Chatterley’s Lover by DH Lawrence. I like this one:

‘The girls had been told they were not to concern themselves with the content of the book. This may have been irresistible for some but they recall that they were more intrigued by books on forensic medicine with their graphic illustrations – occasionally giving themselves nightmares.’

Whilst I usually prepare some notes in advance of what topics I’d like to cover, I prefer the exchange to be more of an open conversation than a structured interview. See what comes up. What then emerges is arguably, more authentic. Sometimes a really significant memory may be shared after you’ve switched off the recorder and when you’re about to leave. If that happens, write it down the moment you get in the car. You can always go back to the person another time to check out the detail.

A particularly memorable visit, kindly arranged by retired bookseller, Clive Cornell, was to the home of his former colleague, Frank Collieson who at the time was fast approaching his ninetieth birthday. At the end of a most captivating afternoon with the two gentlemen, I went to shake Frank’s hand, and he gave me a big hug. As I walked back to my car I found myself in tears. I was most saddened to hear of Franks passing a few weeks later but pleased to learn that he did make that special birthday. I do treasure the meetings, however brief, and fondly recall Frank reminiscing about Heffers as he alternated between glasses of Bushmills whiskey and cups of tea. Much of Frank’s voice is in the book, not only from that afternoon but from a 1985 BBC Radio interview, his writings, and the extraordinary publicity materials he produced for the firm over many years. (The only time I ever broke my rule about sharing a recorded conversation with a third party was when I sent the recording of that afternoon to Frank’s daughters, after he had passed away. Jenny had been present at Frank’s house anyway, and had joined in the conversation.) Earlier this month I received a wonderful letter from a reader in Ireland who had known Frank, thanking me for putting his contribution into print.

Memory cafe
I describe the memory cafe at the Museum of Cambridge in a previous post. The event was a pivotal moment, providing a tangible sense of place for the project.

Photographs
As we all know, photographs can be a great tool for triggering memories.

Audrey (rear left) sorting through fire-damaged books.

This image, from a news report on the 1946 fire at Petty Cury, took Audrey and Peter Coleman back to the day they first met. Audrey was working in accounts for Miss King at the time and Peter, who worked for the Electricity Board, attended to the repairs. Audrey says,

“We didn’t know anything ’til we got to work and there’d been this awful fire. Miss King said we’d better first go back for a little while because the Police and everyone were there. We went to her mother’s house in Clarendon Street and then we came back and had to help clear up. All of us put turbans on our heads. There was all the smoke and an awful lot of damage. We had tarpaulins up and we had our national cash machines transferred to the basement. All the books were charred. It was horrible.”

Not all the damaged books were successfully removed, however. Over a decade later, Clive Cornell observed charred books on the shelves when he started work at Petty Cury as a shop assistant in 1958, and Frank Collieson saw the scorch marks still there in 1962.

Telephone calls
If you’re collecting someone’s memories via a telephone call, do tell them if you want to record the conversation. I used the loud speaker facility on my mobile phone and recorded the conversation on my digital recorder. Not ideal but adequate.

Books, written accounts and emails
Robert Webb tracked down Sue Bradley’s fascinating 2008 oral history of the book trade via the British Library and I bought the last copy in stock. The book included accounts by Nicholas Heffer and bookseller Frank Stoakley, who served over sixty years with the firm and worked with my great-grandfather. Online you can find summaries of the transcripts. I didn’t have the time or resources to visit the Library and listen to the recordings, but the topics listed in the summaries were nevertheless very useful.

I had written accounts from several former Heffers staff, and from customers. For example, Shelley Lockwood, a Cambridge alumnus and oral historian who now works for the David Parr House project in Gwydir Street, kindly wrote about her experience of Heffers as a student, setting up an account and using her Heffer diary. And Mark Jones, a former Heffers employee who now lives in Scotland, wrote his own memories of working for Heffers Sound. Here is one of his stories from the book,

‘One year, on the last Saturday before Christmas, whilst putting a refund through for a Russian student, Mark accidentally swiped her debit card before first entering the amount to be refunded. Automatically, the till instantly refunded the first four digits of her card number. On the busiest and most profitable day of the entire year, Mark had given away £4,567. His manager was very understanding and the money was returned after a week or so (the student had to ask her bank to refund the refund). The cash register was reprogrammed to prevent a similar error from ever happening again.’

Communicating by letter
Don’t forget that some people still prefer to communicate by letter. for whatever reason. I found former Heffers director, Norman Biggs, via Bunty Heffer who kindly gave me his address. I wrote to Mr Biggs and subsequently arranged our three visits by letter. He had been in charge of Heffers Stationery and the Sidney Street premises for many years, and his stories were most illuminating. He recalled, for example, some of the characters from Cambridge academia,

‘One of the Proctors used to come into the Sidney Street shop early morning, soon after nine o’clock. He hadn’t combed his hair, he clearly hadn’t shaved and his pyjamas were sticking out from the bottom of his corduroy trousers. Another time, an academic customer ended up running out of Sidney Street screaming because they could not find a particular type of stationery file that fitted his exact requirements from the hundreds of options available.’

Mr Biggs also kindly loaned me a very grand portfolio, presented to him by Heffers on his retirement.

Social media
Social media has an important role to play, not just in reaching people but in gathering memories, no matter how fleeting. Remember, it’s a continuous feed on both Facebook and Twitter. People will react to an image or quotation. You will get more responses to something specific than to a general plea for stories. Publish your posts at different times of the day and always engage with the responses. It helps if you have a personal connection with the topic and if you share your own memories. Through the dialogue you will no doubt find people who are willing to talk further.

Diplomacy at all times
When collecting stories from living memory, you are very likely to hear anecdotes about people who are still alive. If someone is indiscreet or insensitive, don’t react. Move on to another topic.

Be aware, when writing up, that different people will recall the same incident in differently. It’s a good idea to cross-reference stories and double-check with all sources. Often, just a slight tweak can help to avoid any potential embarrassment or consternation.

A challenging topic in this case was the tricky issue of ‘wandering hands’. As I state in the book,

‘like many organisations certainly at the time [the 1960s], some male colleagues had what was then termed ‘wandering hands’, giving the phrase ‘hands on’ a somewhat different and unpleasant meaning, particularly for the ladies. It would not be appropriate to deny that this occurred, as so many have mentioned it when interviewed for this book, but it would also be inappropriate to name the alleged culprits, who are now long gone. Needless to say, for some ladies, taking dictation could be a hazardous chore, when they were trapped between the wall and their manager. For others, there were certain amenities best avoided, so not to give a gentleman colleague an opportunity to get too close. John Welch [General Manager] was made aware of certain issues on his arrival in 1964 and his response, not untypical of the time, was, “we all have our little idiosyncrasies”.’

And In a previous post I wrote about the challenges of having a personal connection with the topic. I share my thoughts on this blog with the aim of hearing what others think about a range of different topics, and this has been difficult one.

As I said in the previous post, the memories of Heffers are uncomplicated but the family association with the firm did cause a moment of anxiety. That moment came when a member of my family (who had not worked for Heffers) demanded that they be included in the book. As I mentioned in the post, I was told in no uncertain terms that Heffers is “our” family firm. It was because of this they felt they had a right to be included.

This not only created a rather delicate situation, it was deeply upsetting. It was not a matter of disagreeing with their opinion but of balancing that opinion alongside those held by others. Particularly those who had had a more direct involvement with the firm – who were inside that world. This is why, in the book, I acknowledged the claim about it being “our” family firm, whilst at the same time declaring that no doubt Heffers had engendered a similar sense of loyalty in many Cambridge families. I didn’t want to upset other families whose members had given many years of service to the firm, as well as my own. The story of Heffers belongs to everyone and no one. It doesn’t belong to the Heffer family or to any one family, and certainly not to mine.

Everyone’s experience is different and there is a need for diplomacy and sensitivity when collecting and sharing living memories. There were many things that came up in the interviews that I chose not to write about, for the sake of people’s feelings, and I took great care with what I did write.

At the end of the day, it’s a collection of different viewpoints. That’s what history is.

Connecting up and creating a conversation

Books, Cambridge, Heffers, Researching & writing social history, , , , ,

Lessons from doing an illustrated social history of Heffers of Cambridge

I don’t claim to be an expert on doing social history, or any sort of history, and I did have some terrific help with aspects of the Heffers project. My aim in this series of blog posts is to reflect on the experience and hopefully, by doing so, share some useful lessons for anyone who wishes to undertake a social history. I’d also love to hear from anyone who has advice to share, as this experience has left me wanting to do more, and I have a lot to learn!

The first post, Possession is a delicate issue tackled the tricky issue of having a personal connection with the topic of the research, and what to do if you find yourself being told what to write!

In this second post, I refer to the various networks and places that enabled me to reach many people who were willing to share their memories of the firm. I also refer to some of the sources for printed and digital materials, and will be expanding on exactly what I used in a later post. Links to all the networks and sources are provided, plus one or two publications written by authors whom I was fortunate enough to meet during the project.

Lesson number 2: Connecting up and creating a conversation

I may originate from Cambridge but having lived and worked in Norfolk until relatively recently, I had no network as such in the area, apart from family friends. Eve Stafford, who is featured in the book, was the first family friend to have a conversation recorded about her time at Heffers. Eve then facilitated my introduction to Heffers retirees, Marion & Dudley Davenport, Peggy Green and Audrey Coleman, who all have stories in the book.

It didn’t take long of course to identify other effective ways to reach those with memories of Heffers and start a wider conversation. On 23rd January 2016, Chris Elliott published a plea for stories with my contact details in the Cambridge News Memories section. Also, in January, I emailed Chris Jakes at the Cambridgeshire Collection at the Central Library, declaring my intention to carry out some desk research there. Chris responded with very useful and specific information on what the Collection held about the firm and the bookselling trade. Meanwhile, Robert Webb (who’s father worked for Heffers and who worked for the firm himself) found Becky Proctor (running the Mill Road History Project at that time), who suggested I put a plea via the Cambridge in the Good Ol Days Facebook Group. Robert Webb also contacted Fonz Chamberlain, the Cambridge Historian, who writes about Cambridge history and who owns a lot of memorabilia.

As it turned out, both Chris Jakes and Becky Proctor contributed stories for the book (Becky worked as a bookseller at Heffers in the early 1990s). The Facebook Group, run by Derek Smiley, was a great way to reach people with memories of Heffers. It really helped to have something interesting to say about the topic when exchanging thoughts on Facebook. This is where a personal connection or some local knowledge can be useful. Sharing memories, even brief reflections, is a great way to get a conversation going. It’s important to post regularly, whilst at the same time, not making a nuisance of oneself.

I wanted people to understand my motivation for writing the book, and to appreciate that I too, shared their enthusiasm and interest in the topic. To that end, I had already written about my interest in Heffers in my own blog, as early as February 2014, in Choosing books, living life. In fact, it was through this post that I met Robert Webb who must have been keeping an eye out for references to Heffers, as he contacted me after having seen the post. My next reference to Heffers was in Heffers & E.M. Forster, libraries, books & a Del Boy moment, followed by Heffers and the elusive bust, This book is about Heffers, Portrait of a bookseller: the pacifist, and Mr Reuben, Penguin Books and Lady Chatterley. I regularly shared the blog posts via Facebook and Twitter and made some really useful connections in doing so. Bookseller, Claire Brown, got in touch via my website (Claire’s stories are in the book) and I made a useful connection with Dr Samantha Rayner at University College London via Twitter. Samantha kindly facilitated my access to the Penguin Archive at the University of Bristol, and I’m planning to do a talk on Heffers for her Masters students in early 2017.

Whenever I refer to Heffers on Twitter, I use a hashtag. Over the past year, I found that if you googled Heffers or Heffers of Cambridge, images that I had shared, including the book cover of ‘This book is about Heffers’, which we had designed very early on (I shall be writing about the book layout and design later in this series), were fairly prominent. Along with images of large ruminants…

On 2nd February I attended the launch at Heffers of The Promise by Alison Bruce. I had met Alison a few months earlier when she kindly gave a talk at a writing group meeting that I had co-convened in our village. Alison, whose relationship with Heffers is shared in the book, invited me to attend her launch and it was there that I introduced myself to David Robinson (manager of Heffers), bookseller Richard Reynolds and retired bookseller Clive Cornell, who had kindly responded to the Cambridge News Memories plea. I subsequently had a meeting with David and Richard at the shop to tell them about my plans, and to ask if they had anything that may be useful. It turns out they did, including twenty years worth of staff newsletters, the Heffers publishing diaries and other fascinating memorabilia. Much later, in April, I attended another book launch for Timed Out by Barbara Lorna Hudson. Kate Fleet at Heffers had given Barbara my contact details, as she had worked at Heffers as a student in the early 1960s. I attended the launch, bought the book and not only enjoyed it but have retained my contact with Barbara who, as I learned later, was embarking on a second career as a fiction writer after working as an Oxford academic.

Also, in February I emailed the Cambridge University Alumni Office, asking for stories. By then I had written an Advance Information Sheet, which provided a useful summary of the proposed book. I received a swift response and the Alumni team used social media to reach out to Cambridge alumni all over the world. And I emailed Mike Petty, renowned local historian, and he not only agreed to meet up for a chat over coffee but also sent a list of useful references from his own ‘Chronicle of Cambridge News’, a terrific digital database of Cambridge events and stories.

Whilst virtual communication via Facebook and Twitter is great, never underestimate the value of getting together face-to-face. A pivotal moment in the Heffers project was a memory café at the Museum of Cambridge, on Friday 26th February. The Museum, located near the city centre, provides a tangible sense of place and plays a vital role in bringing people together for exchange and reflection. At this event I met members of the Heffer family and Heffers staff, past and present. David Robinson had always wanted to meet the Heffer family, and this was his chance, also. I brought posters and materials to the café and we had a small display. People like to look at photographs and memorabilia, which can of course trigger memories. Others also brought artefacts, including William Heffer who brought the original lease on the Petty Cury bookshop from 1896 –how exciting!

Hilary Cox-Condron at the Museum, made a terrific six-minute film of the memory café, starring Bunty Heffer, now aged 96 years. I was impressed with how relatively easy it was for Hilary to create the film on her mobile phone and I’m planning to use film much more in 2017 to share stories and images from my research and from Gottahavebooks publications.

Early on in the project, having received a communication from Kate Fleet, Heffer’s very enterprising Events Manager, asking if I would be interested in launching the book at Heffers, I had an opportunity to fix a publication date. Thus, I duly agreed with Kate we would launch the book at Heffers on 10th November 2016.

Now I had a DEADLINE.

Better get on with collecting and recording the stories.

How I did that is the topic of the next blog post.

Possession is a delicate issue

Books, Cambridge, Heffers, social history, , , , , ,

Lessons from doing an illustrated social history of Heffers of Cambridge

One day, back in February this year, whilst striding down Trumpington Street after spending an afternoon at the Cambridgeshire Collection, I felt a rush of pure elation and was reminded of some advice a friend had recently shared on my future direction after finishing the PhD. She said ‘do what gives you joy’.

9780993378133
Published 21st Oct 2016

Since that time the experience of researching, writing and publishing ‘This Book Is About Heffers’ has given me mountains of joy – as well as anxieties, challenges, frustrations, and sadness. There were many things to tackle. For example, the pros and cons of having a personal connection to the topic, finding people willing to share their memories, using digital networks without making a nuisance of oneself, making the most of a face-to-face gathering, visiting people in their homes (and finding their homes in the first place!), recording conversations (with rather odd, and sometimes peripheral, sound effects), finding myself dreaming about it all, and deploying diplomacy at all times.

 

 

I don’t claim to be an expert on doing social history, or any sort of history, and I did have some terrific help with aspects of the project. My aim in this series of blog posts is simply to reflect on the experience and hopefully, by doing so, share some useful lessons for anyone who wishes to undertake a social history. I’d also love to hear from anyone who has advice to share, as this experience has left me wanting to do more, and I have a lot to learn!

 Lesson number 1: Possession is a delicate issue

It’s not obligatory to have a personal connection with the topic but if you do, it can help, especially at the beginning when you’re trying to explain why you’ve embarked on such a major undertaking. And even when the word is out, (people said ‘she’s writing a book about Heffers’) you’ll need to revisit that special connection from time to time. For me, there were many quiet moments in the study when I thought about my family members who had worked for the firm. It sounds whimsical but I sensed their approval of the legacy I was trying to create and it gave me an inner confidence. It was, and still is, a nice feeling.

A personal connection can also, however, create a bit of a dilemma, as it did with this project. The book was inspired by my childhood memories of visiting Heffers Children’s bookshop every Saturday morning, and of course, by my family’s association with the firm. The memories are uncomplicated but the family association caused a moment of anxiety, which I will explain, as I suspect the scenario is not uncommon.

I hail from a line of Cambridge booksellers, bakers, college bedders and bus cleaners. Members of my family clocked up 120 years of service with Heffers, starting with my great-grandfather, Frederick Anstee, employed by William Heffer in 1896 when the Petty Cury bookshop was first opened. Frederick, along with bookseller F. J. Sebley, was one of the first employees at Heffers, at least on record. Since then of course, hundreds of people have worked for the firm and indeed there have been periods when Heffers employed well over 500 people at any one time across the bookselling, stationery and printing divisions. There are several stories in the book about the different ways in which people got started at Heffers, and how they fared. Frederick, who rose to become Head of Science, sadly died suddenly in 1944 whilst still in service.

The part that Frederick played in helping to build the firm is rightly something to be proud of. That pride is boosted by a letter from a family friend, Duncan Littlechild (bookseller with Heffers for fifty-four years), written in 1968 on the death of my great-grandmother, Frederick’s widow. In expressing his condolences, Littlechild declared that it was Frederick, along with Ernest and Frank Heffer, who ‘founded’ the firm. This of course is his opinion, his ‘selfish feeling’ as he describes it, about a friend whom he described as an, ‘oh such perfect father who lived for his family’. After careful consideration, I decided not to quote this in the book. Another of his ‘selfish feelings’, too indelicate to include, was his opinion that Ernest and Frank were, ‘the only two Heffers who were worth more than a pound a week.’

Littlechild’s letter wasn’t actually the issue that caused the ethical quandary as I wrote the book, though it probably contributed. In late July, I was told in no uncertain terms that Heffers is “our” family firm and that this must be stated in the book. This created a rather delicate situation. Whilst I didn’t want to hurt anyone’s feeling, I wasn’t comfortable with making such a claim. Nor was I comfortable with being told what to write. I don’t mind being asked to take something into consideration, and in my work I do try to be sensitive to people’s feelings – and to my own. And so, when this exchange occurred, a number of questions, some of which I’d already been grappling with, came to the fore.

How do you balance personal involvement with a dispassionate telling of the story?

Perhaps it’s like doing sociology, you must hold your connection up to the light so that it can be seen and acknowledged. I did include a narrative about my family’s association with the firm and indeed quoted letters from members of the Heffer family who clearly had high regard for Frederick. I also acknowledged the claim about it being “our” family firm, whilst at the same time declaring that no doubt Heffers had engendered a similar sense of loyalty in many Cambridge families.

Who does the story belong to?

I’m collecting, curating and interpreting people’s memories that are given freely and openly. The history of Heffers, as with other histories, is not in some exclusive ownership. It lives in people’s minds and it’s evolving. The story belongs to everyone and no one. It doesn’t belong to the Heffer family or to any one family, and certainly not to mine.

Who has responsibility for the publication?

As the author, and the publisher in this instance, I have the responsibility. I may have an aversion to the phrase, ‘my book’ (for reasons I need not explain here), but it is my doing. I initiated the project, took control and decided what to write. I was sensitive to people’s feelings, I checked stories and quotations and I made changes accordingly. I did my best to get things right and I didn’t want anyone telling me what I should write. In that sense, perhaps is has to be ‘my book’.

The next post will be about finding people with stories to share.